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Showing posts with label video advertising. Show all posts
Showing posts with label video advertising. Show all posts

May 25, 2016

5 best practices in creating and marketing your video



5  Best Practices to create and market your video online 


These are the best practices in creating a video

Placement : Embedd the video in a page which the content related  rather than just any page

 Descriptive text : Describe what your video is about. Keep your description  to about 250 to 350 words and ensure you use the keywords liberally in the text

 Saving the video : Save the video file inside the curent silo directory , rather than a central video directory


Play :Use the html player to ensure that your video is compatible to different browsers  and devices . Dont set up the auto video play automatically. Not all users appreciate a video to open without the user clicking on it .Let users start the video themselves

Size ; Ensure  your video can adjust the size automatically  if the user screen size shrinks

Quality:render your video in file size that fits the user.Tech savvy or metro cities have faster connections and can handle large files. However ideally the size must be smaller  for smoth mobile viewing . Find a balance between good quaility and faster viewing  and download speed

Length : small videos are easier to download and convinient to watch. Your video ideally should not exceed 3-5 minutes in length . Remeber user attention decreased with every minute  on the web. Create videos that conveys the actual marketing message or crucial information   right at the start


Posting:In addition to posting your video on your site. You can upload it across other online video sharing site as well. Youtube, Metacafe, Vimeo  and link it back to your site . Alternately you can upload the actualy video on youtube abd link the embedd code to your site or blog

Sceme Mark Up ; Wherever the video is embedded in your site, adding a schema markup in your htnl code can make it easier for search engines to find your video

XML site map:Inform the search engine spiders where they can find your video with an xml site map





February 28, 2015

Youtube accounts for 5% of Google net revenues

Youtube  accounts for 5% of Google net revenues

The  chart from emarketer shows " How Youtube have been struggling to find a business model. #Youtube net revenues have exceeded $1.96billion . However Youtube makes up only 5% of  Googles  net revenues from online advertising .

Earlier  eMarketer projected  YouTube would do $5.6 billion in gross revenue in 2013. In 2012, Citi analyst Mark Mahaney  had predicted $3.6 billion in gross revenue, and $2.4 billion in net revenue
Clearly  the potential of Youtube is still untapped .

November 26, 2014

Online Gaming Across the world : Which nations spent most time in online gaming

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VIDEO GAMING ACROSS THE WORLD



Asia Pacific Has Largest Daily Online Gaming Audience - comScore, Inc
: "Worldwide, nearly 671 million people are into online gaming  using desktop PC or laptop in with 145 million gamers playing on a daily basis. The number of daily gamers differs across the continents with an average of 47.9 million internet users in Asia Pacific accessing an online gaming site daily, followed by Europe with 45.6 million daily players. North America was third with 30.3 million internet users playing games on a daily basis whilst Latin America and Middle East – Africa complete the rankings with 14.9 million and 6.2 million respectively.

The time  spent by online gamers across Nations  varies widely '. North America had the most avid online gamers as each visitor spent an average of 107 minutes, whilst European gamers spent 97 minutes and visitors from Latin America played online games for over an hour during the month (67 minutes).

September 8, 2014

Research Study :Video Gaming Industry

Global and U.S. OverviewValuesStatistic
Value of global entertainment and media market$2.3tn
Value of U.S. entertainment and media market$679.4bn
Global video games revenue$101.62bn
Global gaming software expenditure$51.13bn
Revenue of Microsoft€7.65bn
Daily minutes spent playing video games per capita in U.S.23.2min
Hardware & SoftwareValuesStatistic
U.S. brand equity of Nintendo Wii (score)68.27
U.S. video game sales$6.1bn
Action genre sells most video games31.9%
Starcraft favorite video games series39%
Average annual consumer spending on video games$90.59
Money spent on console games in the U.S.$8.4bn


  • According to the latest  Study published by statista  the market for US entertainment is and media is worth around  $679.4 billion , as compared to the worldwide media and entertainment market of $2.3 trillion .'
  •  Global video gaming market revenue is worth around  $101.62 billion.
  • This makes the video gaming market  worth 10% of the entire US media and entertainment market .
  • The global gaming software spends come to $51.13 billion
  • According to Newzoo, a market research firm specializing in video games, estimates that 145 million Americans played some sort of video game in 2011, more importantly 63 million Americans were actually willing to spent money on video games

July 21, 2014

The Boom in Online Video Advertising : 3 Reasons why brands need to rethink





Is there anybody on the planet who actually enjoys pre-roll video advertising? Research has shown that 94% of people skip pre-roll ads. Is there anybody on the planet who actually enjoys pre-roll video advertising? Research has shown that 94% of people skip pre-roll ads)

Online video advertising are one one of the fastest-growing ad mediums across any media , far outpacing growth in spending on television and other digital formats. Correspondingly, online video ad viewership exploded in 2013, reaching over 35 billion views in the U.S. in December


The increasing spends a on" Video advertising " signals  some important market changes both across the demand and supply side ( Advertisers and Publishers )

1)Web Monetization  Publishers would see a definite shift   on their earnings from their site,  from online advertisements as,   more advertisers would move from CPM/CPC model to CPM ( Cost per view ) Web  monetization will undergo a rapid shake up   ( for either  good or worse.) However  I have quite a few reasons to believe that it would be the later 

2)Surplus of Low  Quality Inventory :With the change in the revenue model,as more publishers rush to create video centric content,the CTRs would drop, as there will be a surplus  of " low quality inventory.. as   any new market  will see a huge  rush of players, which will add to the quantity but not quality


3)Measuribility of   Video advertising : Almost all forms  of  online Video advertising currently  is still interruption based 

1) It  forces the usersto watch atleast 30 seconds of  ads  before you  watch the video on Youtube
2) All the 3 formats , pre roll, post roll,  and instream video ads are interruption based. Unless the way advertising across Video are steamrolled, remember its the brands that would suffer more 
3) How to you define a "metric " for engagement.? time spent for watching the video for 2 mins, 20 seconds, or closing the window after watching the ad 



November 19, 2013

Online Video Advertising Spends to grow at 200%, from $4billion this year




The above chart from statistica shows the trends and numbers marketers spend on Online Video Advertising in US from 2010 to 2016 ( forecast)

Comparing the online video advertising expenditure in the United States in 2010 and 2011 it shows that marketers spend approx 2$billion on digital video advertising. In 2013 this number it shot up by  100% as spends on Video Advertising grew to $4.4billion 

 Meanwhile Online Video Advertising is projected to reach $8 billion by 2016. According to eMarketer, 5.75 billion dollars will be spent on online video advertising in the U.S. in 2014.

March 11, 2013

YouTube One Channel Now Open for Everyone

Source: mashable.com via Sumit on Pinterest

YouTube One Channel Now Open for Everyone: YouTube has opened up its new design for channels, so far available only as limited beta, to all users.

The YouTube One Channel, as it's called, gives users the ability to slap a big header (called Channel Art) on the top of their channels and to have a video trailer which starts playing for all visitors who aren't yet subscribed to the channel.

The new Channel Art-adorned channels, YouTube claims, will look good on any screen size and any device.

Users can also organize their channel videos and playlists better, having more control over what content subscribers see when they click on their channel.

To start with the new channel layout, go to https://www.youtube.com/onechannel and upgrade your channel to the new look by clicking on the button on the bottom of the page.

February 18, 2013

UK Smartphone Penetration to overtake US in 2013 ?


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Deloitte predicts the smartphone will become a mass market phenomenon and an everyday object worldwide The U.K. has one of the highest penetrations of smartphones of all the researched markets, according to Ofcom with 58 percent of the population owning a smartphone in 2012, and almost a fifth (19 percent) of U.K. residents owning a tablet.. Mobile users are driving this change: more smartphones are being shipped than PCs. As adoption grows, so does the use of the mobile web. Over 50% of new internet connections already come from mobile devices and its growing. Mobile searches have increased 4x since last year. 

Recent data from Techcrunch  shows that Internet shopping on mobiles is also on the rise — and the U.K. leads for online shopping generally (across all connected devices), with U.K. consumers now spending more than £1,000 per year buying stuff online.

 A recent Google commissioned UK study highlights findings on mobile consumer behavior reveals  four trends; 1)mobile users are seeking local information, searching with greater urgency than desktop, finding new ways to entertain themselves, and using phones as shopping companions

2) Take a closer look: 68% of local information seekers call or visit a business after looking up a local information on their smartphone.
3) 45% of smartphone shoppers report purchase decisions were influenced as a result of using a smartphone. 4)87% of smartphone users notice mobile ads

December 4, 2012

2013 Global Advertising Spends to exceed $518 billion, grow 4%

Global ad expenditure growth forecast to strengthen over the next three years, rising from 3.3% in 2012 to 4.1% in 2013 and 5.6% in 2015





According to recent research by Zenith Optimedia, Global ad expenditure will grow 4.1% in 2013, reaching US$518 billion by the end of the year.By 2015 advertising  spends is foretasted to grow 5.6%
Source: ZenithOptimedia
  • North America and ‘Advanced Asia’ is predicted to grow 4-5% annually
  • Eurozone to shrink 4% in 2013, stabilise in 2014 and grow 2% in 2015
  • Northern & Central Europe static in 2013, then to grow 2% a year in 2014 and 201
The Developing markets to contribute 61% of adspend growth between 2012 and 2015, and increase their share of global adspend from 34% to 37%


 Major media (newspapers, magazines, television, radio, cinema, outdoor, internet)

August 26, 2011

Top 10 Youtube Partners :Male Videos Usage


comScore Video Metrix recently announced the availability of YouTube Partner Reporting, providing a never-before-seen look at viewership across hundreds of YouTube partners and their channels.  This enhancement will undoubtedly have advertisers and agencies asking  important questions like:  Which YouTube Partners are driving the most video viewership, and what are the demographics of those video viewers?
Of the many metrics available in Video Metrix, “Videos per Viewer” offers a strong indicator of viewer engagement, providing the average number of videos that were consumed by a target audience in a specific time period.  Simply put, the more videos a user watches, the greater the opportunity to reach them with ads.
Below we unveil the Top 10 YouTube Partners by Videos per Male Viewer.  When it comes to Male audiences on YouTube, Machinima leads the way with an average of 18.5 videos per male viewer in July 2011.  VEVO ranked second at 13.3, followed by Maker Studios at 10.0