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Showing posts with label viral marketing. Show all posts
Showing posts with label viral marketing. Show all posts

December 21, 2011

Most Shared Online Viral Videos: 2006-2011

source: Unrulymedia

Brand: Volkswagen

Year: 2011, Super Bowl

Agency: Deutsch, USA

Description: The spot features a pint-sized Darth Vader, whose attempts to use the Force finally work when the all-new 2012 Passat in the driveway arrives on his driveway.

4,936,552 shares all time

4,677,774 Facebook shares
255,721 tweets
3,057 blog posts
Brand: Old Spice

Agency: Wieden + Kennedy

Year: 2010, Super Bowl

Description: We're not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it.

1,618,635 shares all time

1,586,171 Facebook shares
27,839 tweets
4,625 blog posts

September 8, 2011

Online Video Usage : Top 5 Markets

Warc (World Advertising Research Centre) recently published an infographic in Admap, showing online video viewers for selected markets. The US* is the largest online video market out of the countries shown, by a large margin when compared to Germany which ranked second amongst the analysed markets.

 Via Source

June 22, 2011

Budget Spends on Online Media: Agency Statistics

Among the  Ad Dollars  for "Online Media Budgets ", nearly half goes to search and a quarter goes to display. But even within these categories, online ads are becoming more social, and spending on lead generation and email marketing is shrinking. At least a quarter of social media users connect with businesses along with their friends, and the most valuable campaigns lead to an alchemy of the traditional and the social. This past year, several big-budget Super Bowl ads lived on as viral YouTube hits, gaining popularity and millions of views that money still can’t buy.

Before the Internet, media agencies planned clients’ campaigns with a fairly straightforward menu of TV, radio, print and outdoor advertising options.

These days, TV buys still take the largest piece of the global spend, but the share of money going to Internet advertising is rising steeply, and the options for those dollars are multiplying and morphing just as quickly. Twitter, YouTube and Hulu each offer their own menu of customized advertising options, and Facebook ranked as one of the Top 10 online advertising properties earlier this year.

source :

January 27, 2011

The Making of a Viral Campaign On The Web : Infographics

Lead image courtesy of iStockphotoKronick

In the past three weeks, almost 10,000 Facebook users have “liked”this brief clip of the world’s cutest dog playing with a chew toy. Coincidence? Or spot-on calculations leading to a viral sensation?
How videos get passed around the web — in other words, how they “go viral” like the latest strain of influenza — is more a science than an art. Certainly, creativity is a factor; but there are also tried-and-true formulas for online video success. And the most important factor of all is optimizing for shareability.
For example, on average, a 15-second clip will get passed around nearly 37% more than a slightly longer clip, and Facebook accounts for three-quarters of online shares of video clips — by far more than e-mail and Twitter combined. You’ll also have more luck if you aim your clip at 18- to 34-year-old adults and/or at women; both those groups share far more video content than their peers.
Given those factors, it’s not surprising that the above-linked video, a female-targeted Facebook clip, was so widely viewed and shared.(source: Mashable )