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Showing posts with label walmart criticism. Show all posts
Showing posts with label walmart criticism. Show all posts

October 6, 2007

New WalMart "Advertising Slogan" Inveiled

Wal-Mart announced its new advertising slogan: "Save Money. Live Better." This is one of the the latest move to embrace sustainability and improve the company's image. This line replaces the one that has been used for 19 years, "Always Low Prices."

Economists suggest that Wal-Mart is a success because it sells products at low prices that people want to buy, satisfying customer's wants and needs. However, Wal-Mart critics argue at the same time Wal-Mart's lower prices draw customers away from more deserving businesses, "hurting the community.

Other areas of criticism include the corporation's foreign product sourcing, treatment of product suppliers, environmental practices, the use of public subsidies, and the company's security policies. Critics have observed that customers tend to prefer Wal-Mart over other retailers, and charge that Wal-Mart must be doing something unethical in order to offer lower prices. Wal-Mart denies doing anything wrong and maintains that low prices are the result of efficiency.

This evolution of its message makes perfect sense PR-wise, but it is also practical. The slogan still conveys the affordability of the megastore's goods, but also promotes the increased focus on people and improving the world. The idealist in me thinks this is great. But the cynic in me says the company has made this move so criticism that Wal-Mart's employees don't make a living-wage and words like "The High Cost of Low Prices" are downplayed.

You can watch the latest commercials at the company's new Website. Do you think the slogan is an effective display of the company's mission? Or is it merely a calculated move to improve the retail-giant's image?

Check out this site which follows Walmart very closely.

source: fastcompany