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Showing posts with label web marketing. Show all posts
Showing posts with label web marketing. Show all posts

November 3, 2015

Regional distribution of web usage in United Kingdom;

"UK internet demographics by geographic region"

UK Internet usage and Penetration by Region

In terms of web usage  across United Kingdom , The west Midlands, east Midlands, East of England,London, Scotland ,South East were regions across UK which had the higher internet and web usage

"regional distribution of internet usage across United Kingdom"
:Source: Office for National Statistics

Regional Distribution  of internet usage in UK

  1. The South East had the highest proportion of recent internet users (90%) and Northern Ireland was the area with the lowest proportion (80%) 
  2. In quarter 1 (Jan to Mar) 2015, 86% of adults (44.7 million) in the UK had used the internet in the last 3 months (recent users)
  3.  Across UK it is estimated that  of 85% The South East had the highest proportion of recent internet users (90%) and Northern Ireland was the area with the lowest proportion (80%).

September 5, 2014

The Voice of the Car Consumers : How the web has changed user perceptions in auto buying

Consumer perceptions are being more shaped by the web and mobile, rather than what a " Car Salesmen would like you to believe. The web both play a disruptive and a constructive  role in auto purchase, depending on which side of the glass prism you are sitting on.

August 31, 2014

Why Americans are watching less TV every passing year . Chart of the day

daily chart showing the drop in US user infrnt of television
According to the latest Marketing charts,  data . TV viewing trends among 8 to 24  age group has been compared .Nielsen’s most recent study indicates that Americans aged 18-24 watched a weekly average of a little less than 22 hours of traditional TV during Q1 2014. That was a 95-minute drop-off from Q1 2013, which in turn had been down by 80 minutes from the year before. In fact, in the space of 3 years, Q1 TV viewing by 18-24-year-olds dropped by a little more than 4-and-a-half hours per week. 

That’s a substantial amount, equivalent to roughly 40 minutes per day. In percentage terms, traditional TV viewing among 18-24-year-olds in Q1 2014 was down by almost 7% year-over-year. Between Q1 2011 and Q1 2014, weekly viewing fell by almost 18%, a sizable figure.

July 10, 2014

The Best 5 Competitor Content Mapping Tools

content marketing for SEO ; 5 tips for search marketing

5 Content Research Tools You Should Be Using

 Content integration is one of the most important “ tools” to ensure the effectiveness of the search engine optimization” for your website .Content plan  at times can be difficult, and the sheer complexity of having a content plan which “ encapsulates your” expertise and domain knowledge across  categories is a huge challenge

If you are struggling with your content plan Plan,  Here are some tools to help you “ develop” your Content Framework 

1. PERCOLATE : Percolate helps to sources, curates and schedules content for brands to share on the social web. Also uses insights to suggest new content creation. 

 2. GOOGLE ADWORDS TOOL: Keyword Tool :The Google AdWords: Keyword Tool is one of the most used and followed “ content keywords creation tool. Ideal for webmasters,content writers and media planners , the tool directly tied directly into Google AdWords, and it uses approximate search frequency, volumes searched, search rank and the cost per

3. SOOVLE : Soovle displays keyword suggestions from up to 15 different websites. This tool is helpful for researching quickly across a number of platforms and helps you to see how keywords have performed 

4. WORDSTREAM : Wordstream keyword research tool provides you s 3 tools by which you can help organise your keywords, look up and check its performance over a period of time and PPC Adviser, which helps you the cost per keyword a)WordStream PPC Advisor b)Free AdWords Performance Grader c).Free Keyword Tools

5)TRACKMAVEN : trackmaven helps you to track Competitive keyword Intelligence tools and provides a Platform for brands to know a Competitors Ads and Content 

5.KEYWORDSPY: This helps you to understand and analyse which “ keywords your competitors are running ads on including the “ channels “ they are using for ad campaigns. 

January 1, 2014

November 28, 2013

Global Net Usage Index by Automotive Industry

The above infographic published by AKAMAI TECHNOLOGIES  depicts the world wide web consumption pattern  by industry vertical .
Akamai aggregates real-time page views per minute for a representative set of global industry specific site along with Industry specific traffic levels by continent over a 24-hour period

November 6, 2013

Online Marketing Media Budgets :US vs UK

digital marketing investment vs revenue

Emarketing Advertising spends by industry and Revenue Returns

UK Digital Marketing Spends : vs Digital Marketing Revenues 

Brands and Marketers in UK spends  35% on Emarketing while and they derived 34% revenues from the digital Channel  

US digital  spends vs other media spends

US Media Spends on Advertising : TV vs Internet vs Radio vs Outdoor vs Print  emarketer forecast

A recent report by Econsultancy, in association with Responsys, shows that  in UK  on average 35% of their total marketing budgets on digital with a revenue contribution from digital at 34%  The survey – of respondents primarily from the UK (46%) and other European countries (19%) – finds that 56% are spending less than 30% of their budgets on digital channels, while 32% are devoting more than half of their budgets to these channels. 

According to the study, 71% of companies plan to increase their digital marketing budgets by an average of 28%, compared to only 20% who expect to raise their traditional marketing budgets, by an average of 26%

Notably, though, despite multiple signs that the budget mix increasingly favors digital  the overall average of 35% of budgets allocated to digital actually represents a slight drop from 36% last year.

October 17, 2013

These are the US Demographic that does not use Internet

why-15% american adults do not go online
You will find more statistics at Statista

According to research conducted by the Pew Research Center 15 percent of American adults are offline. Not surprisingly, the share of offline adults varies within different demographics.

While only two percent of those aged 18-29 don't use the internet, 44 percent of Americans 65 and older are offline. The same holds true for the level of education: people with a higher degree are much less likely to be without internet access than others.

 So what are the reasons for people not to use the internet? According to Pew's research it all boils down to three categories of reasons:
 Relevance, usability and lack of access. 34 percent of those who are offline claim that they are not interested in the internet, that they don't need it or that it is a plain waste of time.

33 percent think it's too difficult to use or consider themselves too old or physically unfit to learn using the web.

Only 26 percent claim not to use the internet because they don't have a computer or can't afford internet access

October 10, 2013

Digital Marketplace : Europe vs North America

The State of Digital Marketplace : Europe vs N America

Both Europe and N America has a developed Marketplace with a mix of Mobile and ecommerce. The Top 500 Retailer list which has more European Retail Chains , but N american Retail is slowly gaining traction

 Although many on the list are European-based retailers, the number of retailers from North America crossing the  Atlantic to sell in the second largest eCommerce market in the world continues to increase as the North American share of Europe’s web retail market increased from 18 percent to 22 percent in just one year.

The Digital Marketplace broadly covers the following areas
1) The popularity of broadband activities
2) Internet Adoption and Penetration
2) Mobile platforms  smartphone and tablet breakdown 
3)Ecommerce /Mobile Commerce
4)Search Marketing
 5)online sales and offline sales influenced by Internet research Social media 

September 21, 2013

August 27, 2013

Yahoo edges out Google In Search Gets More Unique Visitors

Yahoo Defeats Google: Gets More Unique Visitors in July - Search Engine Watch (#SEW): "Yahoo dethroned Google as the top destination of U.S. web users in July, comScore reported. Yahoo had an estimated 197 million unique visitors in July, compared to Google's 192 million. However, mobile device visits aren't included in those figures.

While these aren't the most comprehensive traffic figures, comScore's July numbers show that Yahoo boosted its traffic by around 20 percent compared to last July. This is the first time Yahoo has taken the top spot on comScore's list since May 2011"

July 17, 2013

Yahoo's Turnaround Under Marissa Mayer: What the Numbers Reveal

The latest Trends on Web Marketing

The above  data on  Yahoo statistic shows information on the annual GAAP revenue of Yahoo from 2004 to 2012. In 2010, the company's annual revenue was 6.32 billion U.S. dollars. In 2012, Yahoo's revenue had shrunk to 4.99 billion U.S. dollars.

This statistic shows the number of unique visitors to from the United States from April 2011 to April 2013. In July 2011, the California-based internet company had 149.02 million unique visitors from the U.S., this number grew to 150.55 million visits in October 201

May 31, 2013

Apple launches new iPod Touch, as it breaks the 100million mark

Apple launched
a new entry level iPod Touch early Thursday, and also quietly confirmed that they've sold 100 millon of the portable media devices since launching the line in 2007.
Both announcements came, well, without announcements of any sort; the new iPod quietly appeared in Apple's online store last night, and company spokespeople mentioned the sales milestone in a conversation with blogger Jim Dalrymple. There isn't a related press release to be found.

The $229 device features the same slim form factor, A5 chip, 4" Retina display and iOS 6 operating system as Apple's other Touch models, but lacks the rear-facing camera and larger storage capacities of the previous Touches. Available only in one configuration (16GB of storage paired with a black & silver finish), the newest iPod will ship within 24 hours and be available in Apple retail stores tomorrow.

May 14, 2013

Mobile In store Research and Consumer Purchase behavior

According to a new research, done in conjunction with Google Shopper Marketing Agency Council and M/A/R/C Research, most mobile shoppers

are using their phones both before heading to the stores and while they are there. This is good news: shoppers who use mobile more, buy more. Here are more key takeaways for marketers.

May 1, 2013

Brands Spends 70% of Ad Dollars on Search and Online Display, Mobile spends increase 100%

Online Advertising Forrmats :Search, Display and Mobile  among top 3

Search Marketing remains the leading format, having strong sequential growth through this period

All formats other than Digital Video are down slightly as a percentage of total revenue due to the substantial growth of Mobile. 

Mobile revenues showed the strongest growth of any format, representing 9% of total revenues in 2012compared to 5% reported in 2011 and a negligible share as recently as 2009.

April 30, 2013

US Internet Advertising Records 3rd Consecutive double digit growth,

IAB in its recent report on US digital Advertising Revenue spends show that Digital advertising revenues climbed to a milestone high of $36.6 billion in 2012, according to the IAB Internet Advertising Revenue Report for the full-year of 2012. That historic number marks a 15 percent rise over 2011’s full-year number, which itself had been the highest on record, at $31.7 billion.

Revenues from Internet advertising  totaled $17.0 billion for the first six months of 2012,  with Q1 2012 accounting for approximately $8.3 billion and Q2 2012 totaling approximately $8.7 billion. Revenues  for the first six months of 2012 increased 14% over the first six months of 2011. 

— Mobile advertising in the United States totaled $1.2 billion during HY 2012, up from $636 million in the comparable period 2011.