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Showing posts with label web trends. Show all posts
Showing posts with label web trends. Show all posts

September 2, 2015

New extended List of all countries which can avail Twitter Self Serve Ads on its Platform"


Here’s the list of previous countries with access to self-serve ads:
Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, Ecuador, France, Germany, Guatemala, Bahasa Indonesia, Ireland, Israel, Italy, Japan, Luxembourg, Mexico, Netherlands, Norway, New Zealand, Panama, Peru, Singapore, South Africa, Spain, Sweden, Switzerland, United Kingdom, United States
Here are the countries and territories added today:
–A–

Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Armenia, Aruba, Azerbaijan

–B–

Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belize, Benin, Bermuda, Bhutan, Bonaire, Saint Eustatius and Saba, British Indian Ocean Territory, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi

–C–

Cambodia, Cameroon, Cape Verde, Cayman Islands, Central African Republic, Chad, Christmas Island, Cocos (Keeling) Islands, Comoros, Cook Islands, Costa Rica, Cote d’Ivoire, Croatia, Curacao, Cyprus, Czech Republic

–D–

Democratic Republic of Congo, Dominica, Dominican Republic

–E–

Egypt, El Salvador, Eritrea, Estonia, Ethiopia

–F–

Falkland Islands, Faroe Islands, Fiji, French Guiana, French Southern Territories

–G–

Gabon, Gambia, Georgia, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guernsey, Guinea, Guinea-bissau, Guyana

–H–

Haiti, Heard Island and McDonald Islands, Honduras, Hong Kong, Hungary

–I & J–

Iceland, India, Iraq, Isle of Man, Jamaica, Jersey, Jordan

–K & L–

Kazakhstan, Kenya, Kiribati, Laos, Latvia, Lebanon, Liberia, Libya, Liechtenstein, Lithuania

–M–

Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mayotte, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Mozambique

–N–

Namibia, Nauru, Nepal, New Caledonia, Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands

–P–

Pakistan, Palau, Palestine, Papua New Guinea, Paraguay, Philippines, Pitcairn, Poland, Portugal

–Q & R–

Qatar, Republic of the Congo, Reunion, Romania, Rwanda

–S–

Saint Barthelemy, Saint Helena, Ascension and Tristan Da Cunha; Saint Kitts and Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, Samoa, San Marino, Sao Tome and Principe, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Solomon Islands, Somalia, South Georgia and the South Sandwich Islands, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland

–T–

Tajikistan, Tanzania, Thailand, Timor-Leste, Togo, Tokelau, Tonga, Trinidad and Tobago, Turkey, Turkmenistan, Turks and Caicos, Tuvalu

–U & W–

Uganda, Ukraine, United Arab Emirates (UAE), United States Minor Outlying Islands, Uruguay, Uzbekistan, Vanuatu, Vatican City, Venezuela, Virgin Islands (US), Wallis and Futuna, Western Sahara

–Y & Z–

Yemen, Zambia, Zimbabwe


September 4, 2014

Buying a car online : 5 Nations that are most likely to book a car over the web

Nations that are most prone to buying a car online
The chart shows the percentage of users that are most likley to book a car online . This data was based as per  Capgemini’s 12th annual global automotive study surveyed over 8,000 consumers in Brazil, China, France, Germany, India, Russia, the UK and US, and provides a detailed analysis of consumer vehicle buying behavior around the world including shopping patterns, social media usage and customer interaction

This study throws up some interesting data 

  1.  For example,  car users today use the web for researching their car, comparing against their competitors. The consumer today has become discerning , as the web has given them  all relevant information. which the sales guy used to .
  2. The car showroom today has become a platform to " initiate the consumer to the touch and feel factor.And even in an online buying environment, consumers expect dealers to play a role by  providing test drives and service packages.
  3. Brazil and China top in the list of nations that are comfortable purchasing a car online ( 67% vs 57% ) India ranks 3 with 53% respondents positively inclined to buy a car online
  4.  For the past several years, about 40% of consumers have made it clear they want to have the ability to buy vehicles over the Internet (the complete end-to-end process). This is particularly pronounced in the developing markets of Brazil, India and China. The primary reason consumers cited was the expectation of a price discount, named by 36%  of respondents.

The very fact that " the cost of showroom visits,time spent on  explaining and prospecting " has come down drastically and car brands do not mind giving a discount.. if the purchase has been made online 

June 11, 2014

India and Nigeria records fastest growth in INTERNET usage,with 14% and 16% one year growth

According to the latest Internet usage across the world data from internetlive( source). The world will see billion online users by end of 2014

Around 40% of the world population has an Internet connection today (view all on a page ). In 1995, it was less than 1%.

internet to exceed 3billion users

The first billion was reached in 2005. The second billion in 2010. The third billion will be reached by the end of 2014. The number of internet users has increased tenfold from 1999 to 2013.




Among the top 10 nations which highest number of  online users . India and Nigeria has recorded the biggest growth in  the last one year with 14% and 16% respectively.

 In terms of web penetration , among the top 10 list, UK,US, ranks 1st  and 2nd, while  Japan and Germany shared the  3rd spot   with 86% penetration 


May 3, 2014

April 30, 2014

5 Years of Online Advertising Spends in US : Past, Present and Forecast:2011 to 2016

Statistic: Online advertising spending in the United States from 2010 to 2016 (in billion U.S. dollars) | Statista
This statistic contains data on the online advertising expenditure in the United States from 2010 to 2012 with forecast until 2016. The source predicts online ad spending in the U.S. to reach 57.5 billion U.S. dollars in 2015.

September 20, 2013

6.5 billion Mobile Paid Apps Downloaded , to reach $22 billion by 2016

Paid mobile apps: number of downloads worldwide 2011-2017

This chart from Garter shows  the  statistics on the number of paid mobile apps downloaded from app stores from 2011 to 2013 in billions. In 2012, approximately 6.65 billion paid apps were downloaded via mobile devices. By 2016, download figures for paid mobile apps are projected to reach 13.49 billion. A forecast is also offered for the years 2014 to 2017!

source :Statista

September 12, 2013

Why b2b Brands Should Ignore Twitter and Facebook





Based on a recent content marketing survey of the 50,000 member strong B2B Technology Marketing community on LinkedIn, 85% of those surveyed indicated that LinkedIn was the most effective social network for distributing content.


Brands and Markets that believed Linked to be the most appropriate distribution Platform for b2b 




REPORTS: LinkedIn is the Most Effective B2B Social Network | Social Media B2B: "In a reseach study conducted by  Webbiquity , show that   in a b2b website a social media referals consists of  5% of traffic  on average, compared to 39% from organic search, 

While the traffic driven by social media varies widely across depending on the online vertical,  the kind of industry  and business Model, Social media does not drive  a large chunk of traffic to b2b sites

On average, while social media drove 5% of traffic to all B2B sites,  around 17% of traffic  referrals to a blog ,and only 1.1% of traffic to commercial B2B websites. When they looked at the traffic by site, 90% of the social traffic was driven by the big three networks, with half of it coming from LinkedIn."



 HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter and Facebook.

August 3, 2013

Consumer Products Life Cycle : Web Era vs Smartphone Era





The time lag between when a new consumer product becomes available and the time when researchers  has  been already testing it in their Research Labs  was earlier before the pre internet era around 4 to 5 years
 Electricity, for example, was a wonder technology of the 1880s, but it wasn't until the mid 1920s that a 50 percent of Americans were electrified. The telephone, which dates back to the 1870s, did not achieve 50 percent penetration until *after* World War II. Air conditioning wasn't a majority experience until 1973. Even cellular phones, which are the go-to example of rapid technology adoption, were first launched (in the guise of car phones) in the 1940s, and were well understood by the late 1970s.
Which is what makes these two graphics, one by Nicholas Feltron, the other by Karl Hartig, so fascinating. 

May 28, 2013

May 4, 2013

Australia's Top 10 Online Properties by Traffic


'via Blog this'

According to the latest Nielsen Research  Shows the Top 10  Australian Web Sites in terms of their Reach in the month of March,2013
The overall unique audience of 15.7 million online Australians was down slightly on February however engagement metrics were up overall, with 39 billion page views and 24 billion minutes spent online.

April 23, 2013

February 26, 2013

Microsoft's Bing now has 16% Search Marketshare in US,




Nearly 19.5 billion explicit core searches were conducted in January (up 11 percent), with Google Sites ranking first with 13.1 billion (up 11 percent). Microsoft Sites ranked second with 3.2 billion searches (up 12 percent), followed by Yahoo! Sites with 2.3 billion (up 9 percent), Ask Network with 536 million and AOL, Inc. with 331 million (up 7 percent

Google remains the strong leader in the U.S. core search market, accounting for 2 out of every 3 searches – up less than a percentage point in the pastyear. Microsoft Bing had the most significant share gain in 2012, increasing 1.2 percentage points to 16.3 percent to extend its lead on #3 Yahoo! at 12.2% . Ask Network remains fourth at 3 percent (up 0.1%), while AOL rounded out the list at 1.8% up 0.2 %

January 30, 2013

Google Plus Steals the Thunder from Twitter, now Ranked 2 after Facebook

































Last week, Global Web Index  Published  a Study of the "Most Active Social Media Platform" released its December 2012  which shows which Social websites "Show more engagement  with its users .  As expected Facebook remains on top with over 50% of global internet users actively engaged on Facebook each month. The jaw-dropper of the report is that the Google Plus (G+) network has surpassed Twitter in number of active monthly users. In the month of December 2012 G+ grew to 343 million users globally, or about 25% of global internet users. Twitter came in 4th to YouTube with just over 20%.

According to Sam Fiorella, writing for the Huffington Post, to continue ignoring G+ as a marketing option is a risk few businesses can afford to take and marketers need to adopt Google Plus as additional Online Distribution points  along with Twitter and Facebook

Google Plus numbers actually show that it has topped Twitter in December ,2012 .The report from  Globe Index data  shows that  twitter  is Tcurrently growing globally at a faster rate than any other social network. ”The Q4 2012 dataset from GlobalWebIndex, shows that the number of active Twitter users grew 40% from Q2 2012 to Q4 2012. This is equal to 288 million monthly active users (claimed to have used or contribute to Twitter in the past month) across the 31 markets currently researched by GWI (representing nearly 90% of the global internet population aged 16 to 65). That marks a whopping growth rate in active users of 714% since July 2009.”

source : SearchEngineJournal

January 16, 2013

Browser Marketshare Comparison 2013 :PC vs Tablets

January 14, 2013