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Showing posts with label web usage trends. Show all posts
Showing posts with label web usage trends. Show all posts

February 17, 2012

US Multiscreen Consumption Patterns: TV Vs Web vs Mobile

The average American today has more ways to watch video — whenever, however and wherever they choose. In theCross-Platform Report, Nielsen finds that the resounding trend is this: Americans are spending more time watching video content on traditional TVs, mobile devices and the Internet than ever before.
Traditional TV
Overall TV viewership increased 22 minutes per month per person over last year, remaining the dominant source of video content for all demographics. In addition, Nielsen data shows that consumers are willing to pay for high-quality TV content, with broadcast-only homes less than a tenth of U.S. TV households.

In an era largely defined by the internet, TV still dominates. According to a new report on media usage from Nielsen, TV is still the most popular device with 290 million Americans (about 92 percent) owning at least one. In contrast, 232 million (ages 13+) own mobile phones and only 211 million Americans are online. The report also revealed that about one in three U.S. TV households owns four or more televisions.