May 18, 2015
May 9, 2015
US Online shoppers this year plan to spend an average $252 — higher than the typical Mother's Day shopper — and more than four in 10 plan to use their smartphones to research products and compare prices. Further 18% consumers wanted to spend more than what they did last year on this day
What is interesting about the data is that " online shoppers tend not only to shop more in terms of price but they also spend more time checking products online and probably saving them online which they can use and look up in future .. - here are the latest data from Shop.org " mothers day consumer spending outlook
Jewelry, clothing , Flowers, Books and CD's gift certicates and greeting cards are among the most gifted items for mothers day The biggest chunk of user still wanted to buy gifts from departmental stores including discount stores ( combined 57% ) as against 25% online
March 11, 2013
Mobile ad market up 132% as population spends more time on smartphones M&C Saatchi Mobile: The mobile advertising industry is expected to be worth 17 billion by 2017 as smartphones and other connected devices continue to impact the sector according to a new white paper from M&C Saatchi Mobile.
Mobile advertising revenue worldwide will rise 16 per cent in 2013, from $9.6bn in 2012 to $11.2bn in 2013, predicts the report. This figure will hike to $24.5bn in 2016.It’s estimated that the mobile advertising market will account for over 15.5% of the total online advertising market.
In the first half of 2012, the UK mobile ad market was up 132%, at 181.5 million, with digital accounting for 16% of all expenditure over the year. Mobile outlay was equal to just over 1% of the UK’s entire ad spend.
Smartphone penetration is also high across the globe with the world’s population spending significantly more time on mobile devices each day. On average, people spend 127 minutes per day on smartphones, far exceeding the desktop web device average of 70 minutes per day.
A Comscore MobiLens Report, released last October, also revealed that in most mature markets the penetration of smartphones is now over 50%. Spain comes in poll position with 63.2% of its population owning a smartphone, followed closely by the UK (62.3%) and then the US (59.1%)