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Showing posts with label wireless internet. Show all posts
Showing posts with label wireless internet. Show all posts

April 11, 2011

US Home BroadBand Adoption Trends

66% of American adults have a home broadband connection in 2010, little changed from the 63% who did so in 2009
As of May 2010, two thirds (66%) of American adults have a high-speed broadband connection at home. This is unchanged from our April 2009 finding that 63% of American adults had a home broadband connection. The remaining 34% of the adult population outside of home broadband users includes those who go online using a dial-up connection (5% of adults), those who do not go online from home (26%) and those who go online from home but are unsure what type of connection they have (3%).This three percentage point difference between our April 2009 and May 2010 surveys (a difference that is not statistically significant) translates into an overall year-to-year change in home broadband adoption of just 5%, the lowest year-to-year change in recent years.
Overall there is relatively little variation among broadband users on this question; the biggest differences are associated with household income. Broadband subscribers with an annual household income of $50,000 or more are evenly split between basic subscribers (46%) and premium subscribers (42%).

By contrast, broadband users living in households earning less than $50,000 per year are much more likely to subscribe to a basic service than to a premium offering (59% of such households have a basic service, while 29% pay extra for a premium service). Additionally, parents are somewhat more likely than non-parents to subscribe to a premium broadband service (40% vs. 33%).

In contrast to the population as a whole, broadband adoption among African-Americans grew significantly between 2009 and 2010
African-Americans are one of the few major demographic groups to experience notable year-to-year growth in home broadband adoption. The percentage of African-Americans adults with a home broadband connection grew from 46% in April 2009 to 56% in May 2010,3 which works out to a 22% year-over-year increase. No other demographic group saw their overall broadband usage grow by more than ten percent on a year-over-year basis.

March 29, 2011

US Wireless Internet Usage Insights :

In  2010, six in ten American adults (59%) are wireless internet users. Due to the quickly evolvingnature of mobile technologies, our definition of a wireless internet user has changed several times since we began studying this topic; throughout this report, a wireless internet user is defined as someone whodoes one or more of the following:

• Go online from a laptop using a wi-fi or mobile broadband internet connection.
86% of laptop owners go online in this way, which represents 47% of all American adults.
• Use the internet, email or instant messaging from a cell phone. 
Half (49%) of cell phone owners do at least one of these on their mobile device, which works out to 40% of all adults.
The 59% of American adults who do at least one of these activities represents an eight-point increase over the 51% of American adults who did so in our April 2009