Trending this month

May 23, 2014

After Packaging Tap Water as Vitamin water,Coke launches "Glacéau Smartwater "premium bottled water brand

Coke launches premium bottled water brand by Marketing Week: "Coca-Cola is making a major push into the growing UK bottled water market under its Glacéau brand, a launch that comes ten years after the company hit the headlines with its Dasani water brand, which it was forced to pull from the market after it was revealed the product was just tap water.

Glacéau Smartwater is made from British spring water, which Coca-Cola says is “vapour distilled” before electrolytes are added for taste. It will be produced and bottled in Northumberland, which the company says reflects its “Made in GB” commitment. 

The brand was first launched in the US in 1996 and has grown to become the “leading premium water brand” in the region, according to Coca-Cola,it expects " UK to follow and replicate its success" 

The launch will see a fair amount of online and offline ad and marketing budgets, TV, digital, outdoor and print. This launch is expected to " help" Glaceu brand"name regain some of its " Reputation which had taken a bad hit, during the 2004 Dasani water scandal

 By putting the new smartwater product under the Glacéau name - which is also shared by the popular Vitaminwater products - Coca-Cola will be looking to put the reputation damage suffered by the 2004 Dasani water scandal, when coke suffered a huge damage when it then described as its "highly sophisticated purification process", based on Nasa spacecraft technology, was in fact reverse osmosis used in many modest domestic water purification units. The entire UK supply of Dasani was pulled off the shelves because it has been contaminated with bromate, a cancer-causing chemical

May 22, 2014

Gobal financial services to spend 35% on Mobile Ads this year

US Financial Industry Increases Mobile Spending to Push New Services - eMarketer: "Advertising spending in paid digital media by the US financial services industry will hit $6.20 billion in 2014 and rise to $9.57 billion by 2018, for a five-year compound annual growth rate of 12.5%. Digital ad spending among financial marketers grew 15.3% in 2013 and is projected to increase another 16.9% this year"

eMarketer estimates that $2.20 billion, or 35.5% total spend by the sector, will go toward paid mobile ads by the end of 2014.

Indian Biggest Ecommerce deal sees Flipkart acquiring Myntra,

Statistic: Most popular online retail categories in India as of March 2013, by reach of internet audience | Statista

The biggest Indian ecomerce start up has acquired Its biggest  Rival .Indian ecomerce portal  Flipkart has announced that it has acquired Myntra, to invest $100 mln in fashion business - The Economic Times: " Flipkart, India's largest e-tailer, acquired online fashion portal Myntra on Thursday and said it would invest $100 million in the fashion business.

"It's a 100 per cent acquisition and going forward we have big plans in this segment," said Sachin Bansal, co-founder of Bangalore-based Flipkart.

India's e-commerce market was worth about $2.5 billion in 2009, it went up to $6.3 billion in 2011 and to $14 billion  in 2012 .in Financial details of the deal were not disclosed but a source in the company said the transaction was valued at close to $300 million.

The deal gives Flipkart a stronger hold in the fast-growing online fashion business in India"India's e-commerce market was worth about $2.5 billion in 2009, it went up to $6.3 billion in 2011 and to $14 billion in 2012

This deal is expected to ":  increase the Mynthra's founders wealth," Mukesh Bansal and Ashutosh Lawania, by 400-500--crores , as they  own about 20% of the company

Western Nations continue to show Facebook Fatique as Facebook usage in France drops 10%

With a population of around 62milion,Facebook is used by 60% of French users of its users. After Facebook, its Tumblr and Twitter which  are the most popular social properties in France

Source: StatCounter Global Stats - Social Media Market Share