Trending this month



July 15, 2020

Over 2,500 games removed from Apple's China App Store


 

More than 2,500 mobile games were removed from Apple’s China app store in the first week of July, four times as many in the same period in June, after Apple closed a loophole to comply with Chinese license requirements, data from SensorTower showed.  

Apple had given publishers of revenue-generating games a deadline of end-June to submit a government-issued licence number that allows them to make in-app purchases, a requirement that Android-based app stores in China have long had. It was not clear why Apple had allowed the loophole to exist for so long. 

 Notable games removed from China’s App Store in July so far include Supercell’s farming hit “Hay Day”, “Nonstop Chuck Norris” from Flaregames and “Solitaire” from Zynga,  Supercell’s farming hit “Hay Day”, “Nonstop Chuck Norris” from Flaregames. 

It’s possible these games will be available again in future, however, but have been gone from the storefront for more than five days,” said Randy Nelson, head of Mobile Insights at SensorTower. The app-analytics firm was not able to determine each game’s individual reason for removal, but the sharp tick up was notable, he added. The games removed in the first seven days of July had generated a combined $34.7 million in lifetime gross revenue in China, and had accumulated more than 133 million downloads in the country.

China has tightened its control over the world's largest video-game market in recent years and online games seeking to monetise often face a lengthy approval process to obtain a licence. In February, video game "Plague Inc", which surged in popularity amid the coronavirus outbreak, was removed from Apple's China app store after regulators said it contained illegal content. The game did not have a proper licence and analysts say it was unlikely to get one.



.

July 13, 2020

Google launched G4India, $10 billion fund to digitize india



 

A new Rs 75,000-crore fund has been announced by Google to help accelerate India's digital economy, its Chief Executive Officer Sundar Pichai said today, asserting that "we are proud to support" Prime Minister Narendra Modi's vision. "Today at #GoogleForIndia we announced a new $10B digitization fund to help accelerate India's digital economy. 

We're proud to support PM @narendramodi's vision for Digital India - many thanks to Minister @rsprasad & Minister @DrRPNishank for joining us," the 48-year-old Google CEO wrote in a tweet. 

Meanwhile G4IN was trending on Google today . A majority of India's digital population accessed the internet via their mobile phones. In 2018, about 29 percent of the country's total population were mobile internet users, and this was expected to grow to over 35 percent, or approximately 500 million users by 2023. India's internet users registered double digit growth to reach 627 million in 2019, driven by rapid internet growth in rural areas, according to market research agency Kantar IMRB

Internet usage in the country has exceeded half a billion people for first time,driven by rural internet growth and usage. India continues to be the world’s second-largest internet market after China. But what makes it more irresistible to Silicon Valley companies is that it also happens to be the largest untapped internet market in the globe. 

With close to 900 million people without internet connectivity still, there’s little doubt that the Next Billion Users are going to come from India.The introduction of the government’s Digital India initiative hand in hand with the increasing internet penetration over the recent years, resulted in the country’s digital population amounting to approximately 688 million active users as of January 2020

The traffic in the world’s second largest internet market at this stage was largely dominated by mobile internet users.The arrival of Reliance Jio services in 2007, provided people in the country with schemes and subsidies that were not only attractive, but easily affordable, irrespective of their income levels and socio-economic classes. The impact was almost instant, with over 60 percent of the mobile data traffic coming from Jio services in less than ten years of its launch. 

The future holds greater promise The number of internet users had increased over the years in rural as well as the urban areas . It seemed likely from previous trends that the launch of the Jio fixed line broadband service, called Gigafiber might aid in the already increasing internet penetration across the country. Along with the demonetization in late 2016, digitization penetrated the country at a staggering rate, nearly 50 percent in 2019.




June 18, 2020

Former Kleiner Perkins general partner Mary Meeker on the state of the global technology markets

Internet Trends 2019 by Kate Clark on Scribd



 
Mary Meeker, former former Kleiner Perkins general partner and present founder of Bond capital is back with her slide on global technology trends. Mary highlighted some of the emerging disruptive forces that will impact technology business in 2020. 

Her research highlighted slowed growth in e-commerce sales, increased internet ad spending, a quantum leap in data growth, as well as the rise of freemium subscription business models, telemedicine, photo-sharing, interactive gaming, the on-demand economy and more.Mary Meeker is often referred as the Internet Queen for her deep insights and research data  on the global internet and technology market since 2009.

Her presentation had references to emerging technology disrupters like Slack, Stripe, Spotify, Dropbox, Discord, Twitch, Zoom, Stitch Fix, Instagram and Canva .

Mary Meeker also addressed the growth and clout of chinese technology market, US immigration and online education and digital transformation. 
Here are some of the highlights from the presentation 
  1. Some 51 percent of the world — 3.8 billion people — were internet users  in 2019 up from 49 percent (3.6 billion) in 2017. 

  2. Growth slowed to about 6 percent in 2018 because so many people have come online that new users are harder to come by. 

  3. Sales of smartphones — which are the primary internet access point for many people across the globe  are declining as much of the world that is going to be online already is. As of january 2020 seven out of 10 of the world’s most valuable companies by market cap are tech companies, with only Berkshire Hathaway, Visa, and Johnson & Johnson making the Top 10 as non-tech companies:  The top 10 companies are led by Microsoft, Amazon ,Apple ,Alphabet, Berkshire Hathaway Facebook Alibaba Tencent Visa Johnson & Johnson 

  4. E-commerce is now 15 percent of retail sales. Its growth has slowed — up 12.4 percent in Q1 compared with a year earlier — but still towers over growth in regular retail, which was just 2 percent in Q1. 
  5. Internet ad spending accelerated in the US, up 22 percent in 2018. Most of the spending is still on Google and Facebook, but companies like Amazon and Twitter are getting a growing share. 
  6. Some 62 percent of all digital display ad buying is for programmatic ads, which will continue to grow. 
  7. Customer acquisition costs — the marketing spending necessary to attract each new customer — is going up. That’s unsustainable because in some cases it surpasses the long-term revenue those customers will bring. 

  8. Meeker suggests cheaper ways to acquire customers, like free trials and unpaid tiers. It’s been a busy past year for the former Morgan Stanley analyst, who since releasing the 2018 internet trends report last May exited Kleiner Perkins and raised more than $1 billion for her debut growth fund, Bond.


 

May 31, 2020

world no tobacco day: behind the marketing machine

Infographic: Smoking Also Has Serious Financial Repercussions | Statista infographics via Statista


 
31st may is world no tobacco day.  On this day  we present you with some facts and figures on how global Tobacco industry has generated into a mean marketing machine and the top 10 most appalling Facts about global tobacco Company Misdeeds from the Famous Federal Court Ruling (source :american lung association)
On August 17, 2006, federal judge Gladys Kessler found the major tobacco companies—including Altria (Philip Morris) and RJ Reynolds—guilty on civil racketeering charges (i.e., organized criminal activity). On that day, she issued a final judgment and 1,683-page opinion that found the companies had been covering up the health risks associated with smoking and marketing their products to children for decades. And, finally, after many years of delay the tobacco companies were required to issue the "corrective statements" in newspapers and on TV in 2017 and 2018 that were originally ordered by Judge Kessler's decision.
Here are 10 of the most troubling facts the judge found in her ruling against these tobacco companies: 
  1.  The tobacco companies "concealed and suppressed research data and other evidence that nicotine is addictive." 
  2. . The tobacco companies "falsely marketed and promoted low tar/light cigarettes as less harmful than flavour cigarettes in order to keep people smoking and sustain corporate revenues." 
  3.  The tobacco companies own internal records showed "that smokers switch to low tar/light cigarettes, rather than quit smoking because they believe they are less harmful."
  4.  The tobacco companies "recognised that smokers choose light/low tar cigarettes for a perceived health benefit defendants internally recognised that smokers rely on the claims made for low tar/light cigarettes as an excuse/ rationale for not quitting smoking. 
  5. The tobacco industry spends billions of dollars each year on cigarette and smokeless tobacco advertising and promotions. In 2018 $9.06 billion was spent on advertising and promotion of cigarettes and smokeless tobacco combined—about $25 million every day, and more than $1 million every hour in the united states 
  6. Price discounts to retailers account for 73.3% of all cigarette marketing (about $6.16 billion). These are discounts paid in order to reduce the price of cigarettes to consumers "


7. Starting in the 1950s and lasting at least through 2006, different tobacco companies "at different times and using different methods, have intentionally marketed to young people under the age of twenty-one in order to recruit 'replacement smokers' to ensure the economic future of the tobacco industry." 
8. The tobacco companies "youth smoking prevention programs are not designed to effectively prevent youth smoking." 
9. The tobacco companies "have publicly denied what they internally acknowledged: that ETS [secondhand smoke] is hazardous to nonsmokers." 
10. The tobacco companies' internal records "recognised that ETS [secondhand smoke] is hazardous to nonsmokers." 
 11. The tobacco companies' "marketing is a substantial contributing factor to youth smoking initiation."

May 30, 2020

top 10 noteworthy marketing facts for today:



 
  •  About eight million people around the world earn their living making cars and trucks. 
  •  The Champions League final, hosted by UEFA, European soccer’s governing body, draws more viewers globally than the Super Bowl each year. 
  • The Final of Champions League Will Reportedly Be Relocated From Istanbul
  • In its early days, Daughters of Reykjavik, a feminist rap group from Iceland, had 21 members. 
  • The New-York Historical Society invested heavily in touch-screen stations in 2011. Now, it is considering replacing touch navigation with voice activation.


  • It is not legal for a nonprofit to help you transfer money directly to specific individuals if you want the amount to be a tax deductible donation. 
  • Unlike commercial airlines, the private jet industry sells its services by the hour. 
  • At a Sotheby’s auction on June 29, in which bids will be taken remotely
  • Francis Bacon’s 1981 three-part oil painting, “Triptych Inspired by the Oresteia of Aeschylus,” is expected to sell for at least $60 million. Sotheby’s to Hold ‘Live’ Auctions, Remotely ( source : nytimes)