How do marketers convince consumers that they indeed have got the best deal .. well its still the old way of influencing consumers that matters. WOW word of mouth has the biggest impact on consumer purchases decisions and continues to outperform all paid media, finds Deloitte in recently-released survey results [pdf], which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their purchase decisions. But among paid media, TV still commands the broadest degree of influence, cited by almost two-thirds of respondents.
Posts by country
Europe
(84)
United States
(77)
china
(68)
india
(59)
Germany
(54)
United Kingdom
(52)
France
(44)
japan
(37)
Australia
(33)
Spain
(28)
North America
(26)
asia
(26)
italy
(24)
Brazil
(20)
canada
(17)
Indonesia
(16)
Norway
(16)
Sweden
(16)
South Korea
(15)
Hong Kong
(14)
Africa
(12)
latin America
(11)
Mexico
(10)
Middle east
(10)
Russia
(9)
Singapore
(9)
Argentina
(8)
thailand
(6)
North american
(5)
South East Asia
(4)
western Europe
(4)
Philippines
(3)
South Africa
(3)
Central Europe
(2)
South America
(2)
Switzerland
(2)
malaysia
(2)
Categories
- technology (909)
- social media (648)
- Digital (542)
- digital marketing (485)
- online trends (474)
- Mobile (432)
- online (345)
- apple (318)
- Internet Trends (295)
- smartphones (291)
- facebook (278)
- smartphone (270)
- gadgets (246)
- Charts (238)
- statistics (234)
- mobile os (222)
- online marketing (222)
- Smartphone trends (212)
- Search Marketing (198)
- online shopping (196)
- online advertising (193)
- internet (183)
- Online Retail (159)
- mobile commerce (146)
- advertising (126)
- Mobile Apps (108)
- consumer electronics (97)
- start ups (86)
- online branding (85)
- VC funding (75)
- daily charts (67)
- SEO (58)
- Branding (48)
- RIM (48)
- search (36)
- venture funding (33)
- auto industry (32)
- online spends (31)
- cloud computing (26)
- tablet (25)
- Investment (20)
- Devices (17)
- most powerful brands (17)
- Acquisitions (14)
- Mobile comparison (12)