How do you identify problems with your site which search engines fail to see and leads to search spiders missing indexing your site.
Problem 1 For example here is a simple scenario “ your webmaster is working on a site on a staging server”as  you don’t want the search engine to see this page which as they are duplicate versions of your page  which you normally keep on a staging server which is keept as “NoIndex” This is something that search engines cannot see
Normally when you move the site from the staging server to the live server you should remove the NoIndex tags. However in case you forget removing the Noindex , you will see phenomenal drop in traffic .

Problem :5 The best way of understanding this and detecting this and taking appropriate action is to use an analytics software to find pages in your site that gets page views but no referring site traffic. Though this itself is not conclusive enough but it does provide a clue on what is going wrong in your site. The reverse of this situation is also true. If you see content on your site that is getting search referrals even though you don’t want it or expect it, you may want to hide that content

Spot TV, Cable TV and nation broadcast TV are among the media advertising platform  with highest inflation .Latest reports from Flurry’s show that in  2016, the cost of advertising on Television will see  the highest rate of inflation depending on whether its cable, spot TV or broadcast TV.Spot TV will be the costliest with 13% inflation in 2016

Internet  display advertising will see the lowest inflation in 2016 out of which  online video and mobile will be the most cost effective platforms with inflation of a mere 1%

top 10 most powerful brands in Indonesia from Sumit Roy

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 Leading the list is the FMCG giant Procter and Gamble who according to adweek has reportedly increased their marketing budgets  by 5% this year. Comcast and General Motors are ranked 2nd and 3rd in terms of ad spends on marketing and promotion. While AT and T and L’oreal makes up the number 4 and 5 respectively (These spends are overall marketing spends which include online and mobile)

Marketers are looking to drive more people to their sites as posts with links have increased substantially along with online video links  at Facebook.With Facebook being a source of  more than one third most referral traffic , regular  relevant posting can bring you  targeted and quality traffic 

Video forms quite a substantial form of content  engagement strategy at  Facebook, as the medium provides both dynamism and real time information which users can validate in real time  .Engagement with video posts is up 25% year-over-year and 58% quarter-over-quarter on Facebook 

 In fact text posts have declined quickly in share and engagement. • Posts with video  links are up 77% year-over-year   and 167 every quartner . According to research , Friday is the best day for posting video content on #Facebook.

1)As American woke up to firecrackers on July 4th..Reddit was down  handling both fire and firings as Reddit users  rebeled against the website  miffed with ” firing of one Victoria taylor “one of the best moderators of reddit.  As a result 100’s  of subreddits have been taken off .Around 203,000 people have signed a Change.org petition to bring back “the fired ” director of talent  who ran its Ask Me Anything (AMA) feature.She had been highly credited for bringing in an eclectic mix of  personalities ranging from Madonna to  President Barack Obama

 Samsung, Amazon lead the charts  as the biggest spender when it comes to brand advertisin . Honda, Kia Motors, Lionsgate, T Mobile, Dish and IAC are the other  brands who has put all their effort into advertising blitzkrieg .

 Australia is the number one when it comes to  Advertising Spends globally. Australia spends 582 USD  worth of advertising per capita. This includes  spends across  the digital web plus  magazines,newspapers radio and TV including outdoor.
 With USD 540  United Kingdom comes 2nd in terms of ad spends per capita Norway spends upto USD 535 per capita and ranks 3rd. United states ranks 4  with their  ad spends per capita at USD 404.Germany and Japan ranks  at 9th and 10th with per capita as spends of USD 320 and 319 respectively.

Paid search only accounts for 6% of total clicks from search engines versus natural search at 94% of clicks, according to research from GroupM UK carried out with Nielsen.Also the report suggest that  in terms of gender divide ,women are more prone to click on ” paid search as compared to men

Americans are expected  splurge big time on mothers day , spending  by an average of $173 on Mother’s Day this year, up almost $10 (6%) from last year’s total and the highest  ever mothers day spends  in the survey’s 12-year history, according to the latest survey from the NRF conducted by Prosper Insights & Analytics. Total spending is projected to reach $21.2 billion on mothers day representing a 6.6% rise from last year’s $19.9 billion.

WORLD’S HIGHEST PAID FEMALE CHIEF EXECUTIVES IN 2015