Online Marketing Trends

NIGERIA, KENYA AND SOUTH AFRICA HAVE THE HIGHEST NUMBER OF START UPS IN AFRICAN CONTINENT

 Overall  media spends across all formats  will rise at a 6.1 percent CAGR to US $1.5 trillion in 2018, Within this, Latin America and Asia Pacific will be the fastest-growing regions, and Western Europe will be the slowest-growth region, while Central and Eastern Europe and Middle East/Africa will outpace Western Europe, as will North America

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 Chart of the day:  Key statistics that show how the digital divide across the world has been shrinking

 The last 15 years has been remarkable in terms of technological advance. Internet access and mobility  has penetrated vast land masses which did not exist 15 years ago.While Fixed broadband in areas around middle east and north Africa has  failed to grow above 1%, however these nations have made better  progress when it comes to mobile broadband . As of 2015 African mobile broadband penetration levels is lower that 20%

• By end 2014, fixed-broadband penetration will have reached almost 10 per cent globally 
• By 2015, 34% of developing nations have  Internet  access compared to 80% across developed nations
• Forty-four per cent of all fixed-broadband subscriptions are in Asia and the Pacific, and 25 per cent are in Europe.
• Across the LCD ( Least developed countries ) a mere 7% have internet access compared to world average of 46%
• one of of every 5  uses the internet compared to 2 out of 5 in Asia and pacific reasons and 3 out of 5 across  CIS

The African mobile markets have been  one of the fastest growing across the world with an exploding mobile  market . One of the reason for this overnight increase in mobile users have  been ” the lack of investment in  setting up  technical  infrastructure  for land lines and   wireless networks by these countries .The  African mobile market  has entirely been facilitated by investments in mobile networks  rather than the conventional  land line to mobile transformation.   Around 298 million  Africans  have internet access  with a mere 9% social media users  ( 103m) .Its mobile users exceed 900million with a 79% penetration. Meanwhile a mere 7% use mobile to log into  their social media accounts

GLOBAL ONLINE USAGE ACROSS CONTINENTS North America and Western Europe leads with 88% and 81% online penetration respectively, followed by  Australia with 69% with 58%  East Europe  ranks 4th, followed by  52% in east  Asia  and 39% in central Asia .Middle East has 36% penetration, followed by Africa and South Asia with 19%

Source: StatCounter Global Stats – Platform Comparison Market Share
The List of  15  African nations where Internet Traffic from mobile web exceeds that of PC/Desktop. The data reflects  the percentage  of web views that  that originates from the Mobile Phones  Tablets are not included (for most countries tablet share is remains low). 

1.  Papua New Guinea (87.13 percent of Webpage views from mobile phones) 
2. Congo (82.91 percent) • 
3. Chad (80.94 percent) 
4.  Niger (77.54 percent) 
5.  Sierra Leone (77.41 percent) • 
6. Tanzania (76.83 percent) • 
7. Kenya (74.42 percent) •
8.  Sudan (74.18 percent) 
9.  Bangladesh (72.56 percent) 
10.  Mali (72.12 percent) 
11.  Zambia (70.31 percent)
12.  Mozambique (69.35 percent) 
13.  Malawi (69.15 percent) •
14. Nigeria (68.83 percent
15.   Uganda (56.68 percent)

According to the latest  report on  Wearesocial , compared  the global internet penetration   to  the social media penetration. 
Expectedly  North American ranks no 1 with 81%  followed by Western Europe and Ocenia with  78% and 63%  penetration

In terms of social web penetration  , the ranking is identical with North America ( US +Canada ) among the top 2 regions , followed by Oceania and South  Africa


 

source: wearesocial data

via chartsbin.com