ALLIANZ, AXA AND GENERALI tops as the global biggest insurance powerhouses ranking among the top 3 biggest insurance companies with a combined brand valuation of over $425 billion .Chinese-based insurance brands have proved just
how lucrative their domestic market can be. With
the exception of China Life, which saw a 13%
decline in brand value, the Chinese brands in the
top 20 all boasted brand value growth of between
23 and 42%. Ping An, now valued at US$11.5
billion, became the most valuable Chinese
insurance brand a year after it bought the Lloyd’s
of London building, its first real estate acquisition
outside China.
Industry giants Allianz and AXA heralded the
resurgence of Insurance 50 brands and dominated the top 10, ranking 1st and 2nd as the most powerful insurance brand in the world. Allianz and AXA has been, growing by
2.5% and 2.2% respectively.Late 2013 saw Allianz appoint
its first UK brand director in an effort to make the
brand as well known in Britain as it is across
Europe.The main driver of Allianz’s increasing brand value
is solid revenue growth which is expected to rise from $93billion to $107bn
(15%) over the next five years.Italian insurance company Generali is ranked no 3 as the most powerful insurance brand followed by Chinese insurance company Pingan.is ranked no 4, No 5 is China life with a brand value of 103 billion USD. Prudential of UK is the 6th most powerful insurance company with brand value of 7.8 billion USD
Nippon, Zurich ,Metlife and AIG make up the 7th, 8th, 9th and 10th position and completes the top 10 most powerful insurance companies across the world
Nippon, Zurich ,Metlife and AIG make up the 7th, 8th, 9th and 10th position and completes the top 10 most powerful insurance companies across the world
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