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Showing posts with label Argentina. Show all posts
Showing posts with label Argentina. Show all posts

January 21, 2016

cost per mobile app installs across south american nations

Brazil Costa Rica and Chile are among the nations with highest mobile app downloads, with 81%,9% and 3% receptively .Online gaming and sports  have seen the highest mobile app downloads across Latin America. The highest cost per installs aross iOS devices in Chile is highest  ( 10X) followed by Argentina,(5x) Costa rica and Brazil.. Brazil is the cheapest market in terms of getting mobile app downloads across mobile devices as compared to Argentina ( data : inmobi)

May 22, 2015

financial transactions done by mobile : argentina vs brazil

brazil vs argentina compared across mobile commerce"

"mobile payment index : brazil and argentina'


The chart compares the mobile commerce readiness  between the 2 countries and ranks them in terms of acceptability and preparedness  towards moving to ” the mobile economy” ecosystem..Amongst a range of metrics  some of them has been outlined  in the above chart .. These 6  benchmark metrics were .1)consumer readiness 2)mobile clusters 3)environment 4)financial services 5)mobile infrastructure and  6)Regulatory issues

Overall Argentina is ranked 34th (last ) compared to Brazil’s 16th rank

The 34 countries in the current Index achieved an average score of 33.2. No market reached a score of  50, which shows that the mobile commerce ecosystem has a lot of catchingup to do across the world

April 24, 2015

ratio of web vs mobile spending in argentina , brazil and mexico

brazil argentina and mexico digital spending

Mobile internet spends vs web advertising spends 

Mobile Internet Spending across Latin american nations of Brazil ,Argentina and Mexico is led by Brazil which spends $249million on mobile internet followed by  Mexico with $214million and Argentina with $23.6million
Meanwhile web ad spends was dominated by Brazil  which spent $2.64billion  followed by Mexico’s $1billion. Argentina ranked 3rd with a mere $460million spends on digital

March 24, 2015

Brazil vs Mexico vs Argentina : Digital spending as a percentage of total media spends

online media spends vs total media spends

Comparison of  percentage of digital spends out of total media spends in Brazil Argentina, Mexico and India 

Brazil  spends 14% on  digital spending as compared to total media spends of $18.8bilion. Mexico spends 20% on digital spends with$1billion spent on digital compared to $4.94 total media spends. This makes Mexico the  number 1 country compared to Brazil Argentina and India with the highest ratio of digital spends vs total media spends 

India  and  Argentina’s digital spends is $740 and $460 million respectively , though India is ranked 2nd in media spending  just after  Brazil with $6.11 billion.

March 6, 2015

Digital Media Guide to Argentina : Mobile,Social Web Usage

Media Planners handbook
Internet in Argentina has been growing at 20% a year growth rate with 68%   users in  Argentina able to access internet  by 2016.
Argentina  digital Media study

 Argentina Broadband Household penetration will likely not pass 50% until 2014. By 2012 
Social Media users  had passed 20million in 2014 reaching over 72% internet users in the country

February 17, 2015

January 11, 2012

Mobile OS Marketshare in Argentina :Android Vs Symbian

Source: StatCounter Global Stats – Argentina Mobile OS Market Share

Argentina Mobile OS Marketshare was led by Symbian and Android  and the above data shows how  Android has managed  to wrest  the market leader position  from Symbian in 2010 to Android in 2011 December 

Till end of 2010 Symbian had a comfortable marketshare in Argentina , however September and October  2011 saw Android  marketshare increase  from  30%,  to 43% in November, 2011, as Symbian continued to decline .Till 2011 December, Android with 44%  dominated the Mobile OS market followed by Symbian with  32% and the third place is taken by iOS with 12%

source : Estimates based on Global Statscounter data