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Showing posts with label Consumer technology. Show all posts
Showing posts with label Consumer technology. Show all posts

March 18, 2013

Facebook Mobile Usage Exceeds 57% as it Overtakes Desktop Platform

Overall, there are 1.06 billion active Facebook users in the world. Of those, 618 million of them are visiting daily and 157 million are doing it from mobile devices.( CNN) 

 Facebook Mobile Overtakes Desktop Platform, Provides Unique Experience ‹ Mad Mobile News: Facebook’s active monthly mobile users increased by 57% as of December 2012, topping off at 680 million according to the company’s fourth quarter earnings report.

For the first time in the company’s history, that’s more Facebook mobile users than members who used the web to access the site, with 618 million logging in that way. 

 According to Mark Zuckerberg , Facebook’s Founder 23% of Facebook‘s ad revenues now come from mobile ads. That comes out to about $300 million for the quarter. What at this means is That going by their current growth rate even if mobile revenues don’t accelerate at all, just hold steady at their current level, Facebook will completely blow away eMarketer’s forecast of $851million for 2013. 

 “In 2012, we connected over a billion people and became a mobile company,” CEO and founder Mark Zuckerberg said in the report. It did take a few months for Facebook’s mobile ads to get traction. But as of the fourth quarter, mobile ad revenues had rocketed up to $305 million, or 23% of overall ad sales