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Showing posts with label Pinterest. Show all posts
Showing posts with label Pinterest. Show all posts

August 28, 2013

Pinterest Optimization Techniques ; 3 Reasons why you need to start today

How many  brands and marketers have tried Pinterest Optimization ?while search has been a sacrosanct” element to  increase your web site traffic, most of us  forget that ” Image sharing sites like Flickr, Picassa and Pinterest can be an excellent tool to drive referral traffic and increase the visibuity of yur website

How many  brands and marketers have tried Pinterest Optimization ?while search has been a sacrosanct” element to  increase your web site traffic, most of us  forget that ” Image sharing sites like Flickr, Picassa and Pinterest can be an excellent tool to drive referral traffic and increase the visibility of your website besides acting as a major referral channel

Optimizing your Pins is as important as your” Optimization for Search, Facebook and Twitter. The above infographic provides a great case study on how to optimize Pinterest

  How to Market Your Business on Pinterest | OttoPilot Media: “Pinterest today has been growing by leaps and bounds and as of now the #3 social networking site in the United States, and it’s also becoming a leader for sales as a referral site. Referrals from Pinterest are around 10% more likely to buy than from any other site, and orders are averaging at $80 compared to Facebook’s average of $40.

Pinterest has also succeed in doing something which no other social network has managed to do .It has started taking away a share of Facebook users.According to RichRelevance (source) ), a company that offers personalized shopping experiences for major brands, Facebook has been losing traffic and sales since the 2012 holidays, while Pinterest has been steadily trending upward.

June 29, 2013

MIT Top 50 Most Disruptive Brands in 2013

The latest Trends on Web Marketing

source : Technology Today top most Disruptive Brands in 2013

Each company on this list has  as compiled by technology today  has done something this year in 2013 that has changed the way consumers buy or use products or  services .The need to break away from the clutter of me too marketplace has meant that RD continues to be pumped into development and ,market testing   testing   amd their marketing breakthrough’s over the past year that will strengthen its hold on a market, challenge the leaders of a market, or create a new market. 

As we detail in four feature stories and three CEO Q&As in this package, some of these companies, like the thermostat maker Nest, have burst forth with a breakthrough product, and the question now is what the next one will be. Others, like the battery startup Ambri, are still on the verge of their breakthrough. 

March 7, 2013

Why Facebook is Loosing out to Pinterest:Pinterest Users Buy 15 times more

Linkedin and Pinterest are among the top 2 social networks that has seen considerable scale in revenue and users last year and in an interesting research ” shows why Ecommerce and online retailers are throwing their might with Pinterest instead to spending on Facebook A recent chart from Comscore showed that ” Pinterest user base” outspends Facebook users and its ” Spending Power” or consumption patterns are more lucrative to marketers compared to any other social media site 

The nature of Pinterest social community is more transactional as compared to other social networks . This is because its not only the numbers but the kind of ” product mix” Pinterest users engage in .

Not many know that 80% of the top Pinterest categories are related to commerce, and its no wonder why more jewelry,Apparels,and Cosmetic, Fashion and beauty chains are heavily investing on it As a result, Pinterest users who shop at Sephora spend 15 times more on its products than the brand’s Facebook followers.

 BuyingPower Of Pinterest Users Second Only To LinkedIn Says ComScore – A recent Comscore research showed that Pinterest — Pinterest users buy more items and more frequently than users on any of the other top five social networks and that they are now second only to LinkedIn in buying power. The head of digital for the beauty and cosmetics chain Sephora revealed some interesting figures regarding the site’s users during an interview with tech blog Venture Beat.

 Comparing Pinterest with Facebook, she said: “The reality is that when you’re in the Pinterest mindset, you’re actually interested in acquiring items, which is not what people go to Facebook for. Facebook continues to be just a great customer interaction tool that gives us the real-time ability to dialog with our customer; it’s a big customer-service venue for us.”

February 26, 2013

Facebook Commands 83% Share in US , Twitter and Linkedin at distant second

Americans’ usage of Social Networking sites continued to be dominated by Facebook, which accounted for 5 out of every 6 minutes spent in the Social Networking category
The other leading social network beyond Facebook and LinkedIn is Twitter, which battled throughout the year with LinkedIn for the #2 position in the category, just barely capturing the spot in December. Twitter recently claimed an $11-billion valuation on private markets, and industry rumors suggest it is a viable candidate to IPO in 2013. Twitter has reportedly done an effective job scaling its advertising business through the use of Promoted Tweets, which are becoming increasingly popular among major advertisers

November 23, 2012

2012 Holiday Season Spends :70% brands to tap Pinterest

The holiday season  2012 is here and  so are the Online Marketers. This infographic from Hubspot shows how brands are gearing for the coming 2012 Holiday season.Social Marketing spends is all set to  zoom this year, as Pinterest seem to be the flavor of the month for retailers online

Top Holiday Marketing Techniques for the 2012 Holiday Season

2012 Holiday Marketing Techniques

November 17, 2012

Pinterest For Business Launched

One of the hottest and fastest-growing social networks ” Pinterest”  has started a business  Pinterest which allows business and brands to use Pinterest for online brand building and marketing.
A growing number of brands has started embracing Pinterest , and it’s no surprise that a growing number of brands are making the image-centric service a part of their social media strategy.

But up until now, their activities on Pinterest have technically been in violation of the service’s rules, which forbade commercial usage.
The official rules of engagement changed yesterday, however, as Pinterest officially launched Pinterest for Business. Pinterest product manager Cat Lee announced the move on the company blog, explaining:
If your organization is new to Pinterest, sign up on Pinterest for a business account. Existing accounts on Pinterest can be easily converted by following the steps on the business site.
Signing up on our business site allows you to specify your business name (instead of first name and last name) and go through an optimized new user flow…

August 25, 2012

Research In Motion:Most Studies Case Study in B Schools

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August 14, 2012

Why Facebook Growth is Highly Inflated

Facebook in a quarterly filing to the US Securities and Exchange Commission (SEC), disclosed that about 5% of its 955 million members (monthly active users) have duplicate accounts and around 83 million of them are fake. Below is an  infographic depicting this Fact.
Source: via Sumit on Pinterest
Facebook Bogus Users

Courtesy of: WebSide

August 13, 2012

Social Commerce Face Off : Facebook vs Pinterest

In the social commerce realm, word in the marketplace is that social curation site Pinterest is beating Facebook.
 Users of Pinterest purchase more and spend more compared with users of Facebook, according to the results of a new case study by online boutique, reported by The Business of Fashion.
Still, Facebook users stay on the social network longer and get more entrenched in the content there.
When data from were analyzed last month, results showed that:
  • 10 percent of website transactions came via Pinterest, compared with 7 percent from Facebook.
  • 87 percent of consumers visiting via Pinterest were first-timers, compared with 57 percent from Facebook.
  • On average, per transaction, Pinterest sums more than doubled Facebook.
  • Pinterest has a 43 percent higher bounce rate than Facebook (average time spent on Pinterest was found to be 14.2 minutes).

August 8, 2012

Social Web : Demographic Influencers in 2012

 Social Media has been producing a detailed report on 59 social networks, showing the demographics of their users, the geographies in which they are popular and how often they are searched for, which is one indicator of popularity. As our report enters its fifth iteration, competition for social network membership is a worldwide battle. Facebook continues to dominate in much of the world, but in the Ukraine and Russia we see the rise of  Vkontakte and in China and Hong Kong we see Kaixin001 appealing to many men. Newer networks like Pinterest and Google+ keep the space in turmoil in the United States and beyond.
All this data can be confusing, though, so for the 2nd year in a row, we’ve broken down the winners and losers in social networks for 2012 using data from Google Ad Planner and Google Insights for Search and pulled out the highlights in an infographic.

July 27, 2012

5 Steps to Using Pinterest as a Lead Generation Tool

Here is a step by step  by step process on  using   Pinterest for  your online marketing and lead generation tool

 1)Install these tools: Pin It Button for Websites – on your website or blog.
While  posting a blog post or a article for publishing   have a Pinterests button which users can share their their social community

Embed the button wherever you have “pinnable” content – including your blog, content pages, and products for sale. Follow Me Button for Websites – on your home page, email footer and newsletters/email marketing. Pin It Bookmarklet on your browser to make it easy to pin from the web!

 Amy Portefield ,,in her 10 commandments for using Pinterets for Marketing your business

2)Research what your ideal client is pinning.  Search under Keywords and Categories on the Pinterest Dashboard. Create your boards with an ideal client in mind. Provide answers to their questions. Feed their inspirations. Solve their problems.

3)Set up your initial “Boards”.  Choose topics or categories that reflect your business values, culture, interests, products and services. Be creative with your Board Names!

Don’t Forget the basics of Pinterest:
Check the Source of the Pin.  This is so important.  When re-pinning, click before you repin to see if pins are sourced to a legitimate website
Add a watermarkWhen pinning original content, consider adding a watermark of your website or logo to your image, to preserve pin integrity.   
f you sell products, add prices to your pins. Type the price (ie $9.99) into your Pin Description and Pinterest will automatically add a price banner to your pin! 

Use Image Creation Tools. Tools like  InstagramPinstamatic Pixlr,  and Tweegram Snagit  are some I have just discovered the wonderful you to make an eye-catching picture or text image to share on Pinterest.  Be creative with them!