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Showing posts with label Pinterest. Show all posts
Showing posts with label Pinterest. Show all posts
August 29, 2013
August 28, 2013
Pinterest Optimization Techniques ; 3 Reasons why you need to start today
How many brands and marketers have tried Pinterest Optimization ?while search has been a sacrosanct” element to increase your web site traffic, most of us forget that ” Image sharing sites like Flickr, Picassa and Pinterest can be an excellent tool to drive referral traffic and increase the visibuity of yur website
Pinterest has also succeed in doing something which no other social network has managed to do .It has started taking away a share of Facebook users.According to RichRelevance (source) ), a company that offers personalized shopping experiences for major brands, Facebook has been losing traffic and sales since the 2012 holidays, while Pinterest has been steadily trending upward.
June 29, 2013
MIT Top 50 Most Disruptive Brands in 2013
The latest Trends on Web Marketing
March 25, 2013
How Brand Marketers Benefits from New Pinterest
Source: smartpinner.com via localsolution.com on Pinterest
March 7, 2013
Why Facebook is Loosing out to Pinterest:Pinterest Users Buy 15 times more
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Linkedin and Pinterest are among the top 2 social networks that has seen considerable scale in revenue and users last year and in an interesting research ” shows why Ecommerce and online retailers are throwing their might with Pinterest instead to spending on Facebook
A recent chart from Comscore showed that ” Pinterest user base” outspends Facebook users and its ” Spending Power” or consumption patterns are more lucrative to marketers compared to any other social media site
The nature of Pinterest social community is more transactional as compared to other social networks .
This is because its not only the numbers but the kind of ” product mix” Pinterest users engage in .
Not many know that 80% of the top Pinterest categories are related to commerce, and its no wonder why more jewelry,Apparels,and Cosmetic, Fashion and beauty chains are heavily investing on it
As a result, Pinterest users who shop at Sephora spend 15 times more on its products than the brand’s Facebook followers.
BuyingPower Of Pinterest Users Second Only To LinkedIn Says ComScore – A recent Comscore research showed that Pinterest — Pinterest users buy more items and more frequently than users on any of the other top five social networks and that they are now second only to LinkedIn in buying power.
The head of digital for the beauty and cosmetics chain Sephora revealed some interesting figures regarding the site’s users during an interview with tech blog Venture Beat.
Comparing Pinterest with Facebook, she said: “The reality is that when you’re in the Pinterest mindset, you’re actually interested in acquiring items, which is not what people go to Facebook for. Facebook continues to be just a great customer interaction tool that gives us the real-time ability to dialog with our customer; it’s a big customer-service venue for us.”
February 26, 2013
Facebook Commands 83% Share in US , Twitter and Linkedin at distant second
Americans’ usage of Social Networking sites continued to be dominated by
Facebook, which accounted for 5 out of every 6 minutes spent in the Social
Networking category
The other leading social network beyond Facebook and LinkedIn is Twitter, which
battled throughout the year with LinkedIn for the #2 position in the category, just
barely capturing the spot in December. Twitter recently claimed an $11-billion
valuation on private markets, and industry rumors suggest it is a viable candidate
to IPO in 2013. Twitter has reportedly done an effective job scaling its advertising
business through the use of Promoted Tweets, which are becoming increasingly
popular among major advertisersJanuary 21, 2013
December 24, 2012
November 23, 2012
2012 Holiday Season Spends :70% brands to tap Pinterest
The holiday season 2012 is here and so are the Online Marketers. This infographic from Hubspot shows how brands are gearing for the coming 2012 Holiday season.Social Marketing spends is all set to zoom this year, as Pinterest seem to be the flavor of the month for retailers online
Top Holiday Marketing Techniques for the 2012 Holiday Season
November 20, 2012
November 17, 2012
Pinterest For Business Launched
One of the hottest and fastest-growing social
networks ” Pinterest” has started a business Pinterest which allows business and brands to use Pinterest for online brand building and marketing.
A growing number of brands has started embracing Pinterest , and it’s no surprise that a growing
number of brands are making the image-centric service a part of their
social media strategy.
But up until now, their activities
on Pinterest have technically been in violation of the service’s rules,
which forbade commercial usage.
The official rules of engagement changed yesterday, however, as
Pinterest officially launched Pinterest for Business. Pinterest product
manager Cat Lee announced the move on the company blog, explaining:
If your organization is new to Pinterest, sign up on Pinterest for a business account. Existing accounts on Pinterest can be easily converted by following the steps on the business site.Signing up on our business site allows you to specify your business name (instead of first name and last name) and go through an optimized new user flow…
October 11, 2012
August 25, 2012
Research In Motion:Most Studies Case Study in B Schools
Created by: MBAOnline.com
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August 14, 2012
Why Facebook Growth is Highly Inflated
Facebook in a quarterly filing to the US Securities and Exchange Commission (SEC), disclosed that about 5% of its 955 million members (monthly active users) have duplicate accounts and around 83 million of them are fake. Below is an infographic depicting this Fact.
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Courtesy of: WebSide
August 13, 2012
Social Commerce Face Off : Facebook vs Pinterest
In the social commerce realm, word in the marketplace is that social curation site Pinterest is beating Facebook.
Users of Pinterest purchase more and spend more compared with users of Facebook, according to the results of a new case study by online boutique Boticca.com, reported by The Business of Fashion.
Still, Facebook users stay on the social network longer and get more entrenched in the content there.
When data from Boticca.com were analyzed last month, results showed that:
- 10 percent of website transactions came via Pinterest, compared with 7 percent from Facebook.
- 87 percent of consumers visiting via Pinterest were first-timers, compared with 57 percent from Facebook.
- On average, per transaction, Pinterest sums more than doubled Facebook.
- Pinterest has a 43 percent higher bounce rate than Facebook (average time spent on Pinterest was found to be 14.2 minutes).
August 8, 2012
Social Web : Demographic Influencers in 2012
Social Media has been producing a detailed report on 59 social networks, showing the demographics of their users, the geographies in which they are popular and how often they are searched for, which is one indicator of popularity. As our report enters its fifth iteration, competition for social network membership is a worldwide battle. Facebook continues to dominate in much of the world, but in the Ukraine and Russia we see the rise of Vkontakte and in China and Hong Kong we see Kaixin001 appealing to many men. Newer networks like Pinterest and Google+ keep the space in turmoil in the United States and beyond.
All this data can be confusing, though, so for the 2nd year in a row, we’ve broken down the winners and losers in social networks for 2012 using data from Google Ad Planner and Google Insights for Search and pulled out the highlights in an infographic.
July 27, 2012
5 Steps to Using Pinterest as a Lead Generation Tool
Here is a step by step by
step process on using Pinterest for your online marketing
and lead generation tool
1)Install these tools: Pin It Button
for Websites – on your website or blog.
While posting a blog post or a article for
publishing have a Pinterests button
which users can share their their social community
Embed the button wherever you have
“pinnable” content – including your blog, content pages, and products for sale.
Follow Me Button for Websites – on your home page, email footer and
newsletters/email marketing. Pin It Bookmarklet on your browser to make it easy
to pin from the web!
Amy Portefield ,,in her 10 commandments
for using Pinterets for Marketing your business
2)Research what your ideal client is pinning.
Search under Keywords and Categories on the Pinterest Dashboard. Create your
boards with an ideal client in mind. Provide answers to their questions. Feed
their inspirations. Solve their problems.
3)Set up your
initial “Boards”.
Choose topics or categories that reflect your business values, culture,
interests, products and services. Be creative with your Board Names!
Don’t Forget the basics of Pinterest:
Check the Source of the Pin. This is so important. When re-pinning,
click before you repin to see
if pins are sourced to a legitimate website
Add a watermark. When pinning original content, consider adding
a watermark of your website or logo to your image, to preserve pin
integrity.
f
you sell products, add prices to your pins.
Type the price (ie $9.99) into your Pin Description and Pinterest will
automatically add a price banner to your pin!
Use
Image Creation Tools. Tools like Instagram, Pinstamatic Pixlr,
and Tweegram .
Snagit are some I have just discovered the wonderful. you to make an
eye-catching picture or text image to share on Pinterest. Be creative
with them!