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The battle for Online Spending : Pinterest vs Facebook: A recent survey of 7,431 online shoppers, conducted by BizRate Insights, reveals Pinterest motivates more online purchases than Facebook.
Ranked By IBM And MutualMind: Black Friday Winners And Losers – Forbes: ” While Thanksgiving online sales zoomed by 19%over previous year, mainly powered by Mobile sales contributing 25.8% of total online sales for Thanksgiving. However the ” one important data which has not been ” discussed ” was the role of Pinterest in driving Mobile and Online Sales during Thanksgiving
However one interesting Fact that has been unsaid was” On average, holiday shoppers referred from Pinterest on Black Friday spent 77 percent more per order than shoppers referred from Facebook. Facebook average order value was $52.30 versus Pinterest average order value which was $92.51. However, according to IBM, Facebook referrals converted sales at nearly four times the rate of Pinterest.
According to data analytics provider MutualMind, among the top 10 retailers it studied, Walmart led the volume mentions for Black Friday with an average share of voice at 77.5%.
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