Online Marketing Trends

The chart shows the ranking of american oldest surviving brands which are among the ” top 10″ list of most powerful brands.

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The technology and telecom providers categories comprised 44% of total brand value  in the BrandZ™ Top 100 Most Valuable Global Brands 2015 ranking. 10 years ago  the tech companies accounted for 36% of the total brand value

This years Millward brown brand report has some surprises and a few expected brand rankings 2015 number one global brand has been Apple.The Brand Value of the Top 10 brands almost tripled, to $1.1 trillion, one-third of the total value of the Global Top 100.Whereas the top 100 brand value now stands at $3.3 trillion, a 14% increase on 2014 and a 126% growth over 2006 .Apple, with its relentless focus on the consumer experience, and the ability to wow its consumers demonstrated this yet again with the iPhone 6, returns to the top spot with a 67 percent increase in brand value.



The biggest riser is Facebook with an increase in value of 99% The  fastest growing brand this yeat ( new entry) is the online retailer Alibaba which debuted in the retail ranking at $66.4 billion, helping to grow the retail category ranking by 24% and overtaking both Amazon and Walmart This years Fastest rising brand report shows that "Five of the 10 Top Riser brands come from technology or telecom providers categories. Other fastest growing brands were Domino's Pizza which won on brand strength and communication.Amazon grew faster with its consistent and  awesome customer care. Other fastest growing brands were  Skoll ,Verizon, Google and Zara were

Amongst the developed nations, the biggest growth is expected in the United States, whereas growth prospects in Europe remain rather bleakWestern European construction market is expected to be 5% smaller in 2025 than it was at its peak in 2007. Swiss ABB is this year’s biggest loser, falling 16% to US$4.5 billion, and the European housing bubble has undercut investors’ incentive to fund housing construction projects.


Larsen & Toubro is the biggest riser this year on the back of significant investment by India’s Modi government in all its core sectors. Its brand value rose by 36% this year to US$3.2 billion
Key  engineering and construction brands, including Holcim and Lafarge have already started leveraging these megatrends by disposing of assets in Europe and investing more in Asia and other growth markets. 2014 saw collective brand values across the sector rise by 4% and enterprise values rise by 10%, with four of the five fastest rising brands being Chinese.

top 10 most powerful brands in Indonesia from Sumit Roy

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Best brands of australia from Sumit Roy

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Brand finance us500_infographic_embargoed_03172014_final from Sumit Roy

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Top 100 global engineering and construction brands from Sumit Roy

The biggest and most powerful soft drink brands

The Coca-Cola Company and Pepsico remain the top 2 most powerful brands and they form the giants of the soft drinks industry; brands from their portfolios make up 8 of the top 10.  Coca-Cola remains the most valuable soft drinks brand, up 6% to US$35.8billion.Meanwhilethe number 3 most powerful soft drink brand is Red Bull, which continues to do well .The brand’s unique marketing strategy and its dominance in extreme sports has enabled it to stay relevant and exciting. Its brand value has risen 19% to US$7.4bn and it has become the 3rd most powerful brand across all sectors. Nestle and Sprite takes up the 4th and 5th position in the beverage market. ;

Top 100 Global Banking and finance most powerful brands from Sumit Roy