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Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts

December 16, 2015

tech brands form 70% of the 100 most valued 2015 brands

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The technology and telecom providers categories comprised 44% of total brand value  in the BrandZ™ Top 100 Most Valuable Global Brands 2015 ranking. 10 years ago  the tech companies accounted for 36% of the total brand value


"global top 100 brands across the world : ranking chart"

"tech brands form 70% of the 100 most valued 2015 brands"
Among the top 100 biggest brands this year APPLE, GOOGLE, MICROSOFT and IBM form the top 4 most valuable brand this year in the  BrandZ WPP group ranking. In fact among the top 10  most valued global brands  in 2015 , 7 brands are across the technology or the telecom space. Brands like  VISA, AT&T and VERIZON  rank  5th ,6th and  7th  respectively . They are followed by Coke, McDonald’s and Marlboro  which are ranked 8th, 9th and 10th. Among the top 100 brands
The 11th-14th rank is once again taken by technology brands with  Tencent, Facebook, Alibaba and Amazon ranking in that order

December 8, 2015

The annual report on the world’s most valuable engineering & construction brands

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Amongst the developed nations, the biggest growth is expected in the United States, whereas growth prospects in Europe remain rather bleakWestern European construction market is expected to be 5% smaller in 2025 than it was at its peak in 2007. Swiss ABB is this year’s biggest loser, falling 16% to US$4.5 billion, and the European housing bubble has undercut investors’ incentive to fund housing construction projects.


Larsen & Toubro is the biggest riser this year on the back of significant investment by India’s Modi government in all its core sectors. Its brand value rose by 36% this year to US$3.2 billion
Key  engineering and construction brands, including Holcim and Lafarge have already started leveraging these megatrends by disposing of assets in Europe and investing more in Asia and other growth markets. 2014 saw collective brand values across the sector rise by 4% and enterprise values rise by 10%, with four of the five fastest rising brands being Chinese.


December 6, 2015

brands that changed the world: top 100 global brands

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Which are the biggest and the most powerful brands that changed the world : Heres a look at the genesis of brands and how they are different
brands that changed the world: top 100 global brands

December 4, 2015

the most coveted and valued made in usa top 25 brands

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The movers and shakers of made in USA brand

December 2, 2015

the top 10 global insurance most powerful brands

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ALLIANZ, AXA AND GENERALI  tops as the global biggest insurance powerhouses  ranking among the top 3 biggest insurance companies  with a combined brand valuation of over $425 billion .Chinese-based insurance brands have proved just how lucrative their domestic market can be. With the exception of China Life, which saw a 13% decline in brand value, the Chinese brands in the top 20 all boasted brand value growth of between 23 and 42%. Ping An, now valued at US$11.5 billion, became the most valuable Chinese insurance brand a year after it bought the Lloyd’s of London building, its first real estate acquisition outside China.


Industry giants Allianz and AXA heralded the resurgence of Insurance 50 brands and dominated the top 10, ranking 1st and 2nd as the most powerful insurance brand in the world. Allianz and AXA has been, growing by 2.5% and 2.2% respectively.Late 2013 saw Allianz appoint its first UK brand director in an effort to make the brand as well known in Britain as it is across Europe.The main driver of Allianz’s increasing brand value is solid revenue growth which  is expected to rise from $93billion to $107bn (15%) over the next five years.Italian insurance company Generali is ranked no 3  as the most powerful insurance brand followed by Chinese insurance company Pingan.is ranked no 4, No 5 is China life with  a brand value of  103 billion USD. Prudential of UK is the 6th most powerful insurance company with brand value of 7.8 billion USD
Nippon, Zurich ,Metlife and AIG make up the 7th, 8th, 9th and 10th  position and completes the top 10  most powerful insurance companies across the world

top 10 most powerful soft drink and beverage brands

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The biggest and most powerful soft drink brands

The Coca-Cola Company and Pepsico remain the top 2 most powerful brands and they form the giants of the soft drinks industry; brands from their portfolios make up 8 of the top 10.  Coca-Cola remains the most valuable soft drinks brand, up 6% to US$35.8billion.Meanwhilethe number 3 most powerful soft drink brand is Red Bull, which continues to do well .The brand’s unique marketing strategy and its dominance in extreme sports has enabled it to stay relevant and exciting. Its brand value has risen 19% to US$7.4bn and it has become the 3rd most powerful brand across all sectors. Nestle and Sprite takes up the 4th and 5th position in the beverage market. ;
data Brand Finance is the world’s leading independent brand valuation and strategy

December 1, 2015

most powerful 50 brands in global banking and fintech

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TOP 50 MOST POWERFUL BRANDS BY BRAND VALUE :GLOBAL BANKING AND FINANCE CORPORATIONS

the top 10 most powerful nation as brands

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The biggest and most power Global Nation As Brand: US, China and Russia are the most powerful brands


The brand valuation is calculated by using 3 metrics and is presented by brandfinance is based on 1) Enterprise Value – the value of the entire enterprise, made up of multiple branded businesses + 2)Branded Business Value – the value of a single branded business operating under the subject brand 3)Brand Value – the value of the trade marks (and relating marketing IP and ‘goodwill’ attached to it) within the branded business.
"The biggest nations as brands "

UK’s most powerful brands by brand value

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United Kingdom Top 10 Most Powerful brands by Brand Value: Among UK’s top 10 brands are Shell,Vodafone and HSBC are ranked  as the top 3 . Orange, PWC and BT ( British Telecom) is ranked 4th to 6th respectively.


" top 10 UK most powerful brands by brand value"

the top 10 global power brands of 2015 by brand value

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Apple remains the world’s most valuable brands, followed by Samsung and Google

"apple, samsung and goole among the most powerful power brands"

Apple’s brand  value (and those of rival tech firms such as Google and Microsoft) remains stronger than ever.. Among the top 5 Brands after Apple, Samsung is 2nd, Google 3rd, Microsoft 4th and Verizon 5th. All these brands have  registered reasonable brand value growth rates of between 4 and 12%. Walmart is the only brand whose primary application is not in tech or telecoms. Though it has grown 4% this year, what was once the world’s most valuable brand has slipped down the rankings again; now at 10th it looks set to drop out of the top ten next year




The above chart from BrandFinance shows the brand value change ( positive/ negative )

October 29, 2015

GoPro releases its first images shot from its new quadcopter drone

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Infographic: GoPro Is Growing at Breakneck Speed | Statista
via Statista

In April 2014, GoPro was listed by Adweek as one of the “Top 10 Best Brand Channels on YouTube” based on a combination of views, shares, comments and overall engagement

 while early this year there were rumors about GoPro  making a quadcopter drone, but few details have since been shared about the project. However today that was confirmed as GoPro had just uploaded the first footage from the drone to its YouTube channel .GoPro ( former  Woodman Labs, Inc), is an American manufacturer of action cameras, often used in extreme-action videography.

The quadcopter drone “video grab were remarkably smooth, and the video also claims that the footage was not stabilized in post, but this could just be a result of careful filming.

In about 13 months since GoPro’s IPO , it is  currently trading at around $60 per share (up 150 percent from its IPO price of $24) and reported another great quarter this week, with the company posting a $35 million profit on revenue of $420 million.

July 13, 2015

the best brands this year :The brand ranking index 2015

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The power of a brands power"


BRANDS have a logic and meaning of their own right. All brands  have a rich heritage But how much are they worth? Three companies that measure brand value have healthy disagreements. There is a consensus that three technology companies—Google, Apple and Microsoft—belong among the top five.  And there are significant differences about big consumer brands. as Millward Brown and Interbrand think Coca-Cola and McDonald’s are top-ten brands; Brand Finance even doesn’t think that

The only option is to go with the rating the brand itself  give them themselves based on third parties  study.  Economist’s own unscientific study showed that Interbrand’s brand value is highest (based on 515,000 Google search results), followed by Brand Finance (at 332,000) and Millward Brown (with 212,000). The BrandZ list has a stronger brand than the consulting firm that produces it, with 1.7m results. It would be interesting to see how the three firms rank their own brands using their respective methodologies.

July 7, 2015

sales automation and personalisation and Conversion rate

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" marketing automation and conversion rate roi'
While most of the  email  campaigns run  by brands  are personalised , there is an increasing reluctance on ” defining or coming out with a  personalisazation brand  campaigns when it comes to ” online display and paid search. While most of the enterprise companies and  organisations  have invested  in orbits CRM ., its important  for them  to increase  their  online digital sales automation and  adopt sales enablementIt’s easy to see why when adopters report a 36% higher lead conversion rate and 71% increase in achieving company revenue targets.

May 7, 2015

Facebook brand page interaction by industry

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"interaction based on type of post on facebook"

A recent study by adobe suggests that Facebook brand page for the retail industry  have  the highest interaction rate .Although Facebook’s recent  algorithm changes led to slight interaction rate decline across all industries ,retail remains the industry with the highest interaction rates .Travel has the 2nd highest interaction rate. Images continue to be the post type that creates the highest interaction rates • Text post interaction rates continue to decline and are now >1%
 

November 16, 2014

Top 5 forms of Advertising that Influences Consumers in Latin America

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 The below chart shows how consumers react to advertising in Latin America and what are the action they take post advertising . Among the 10 kinds of marketing messages they receive recommendation from people they know forms the highest form of “acceptance” Ads on TV and Emails are the third most effective advertising messages that ” consumers are. Branded web sites and micro sites along with print are the 4th and  5th most important influences that makes a consumer buy .
  
Advertising platforms in Latin American market

November 15, 2014

How Biggest Brands are investing on their Marketing Budgets : Digital vs Traditional

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most effective markeing channels


The above chart shows ;the kind of distribution channels  Brands are  using  in their marketing mix . It is not suprising to see how technology has changed the entire  marketing mix . 48% today believe that ” Search” is where the real game The story of marketing and branding today  is based on the  toxic brew of internet and Mobile

Sponsorships, distribution channel promotion and outdoor hoardings and radio advertising  are considered important across traditional distribution channels along with print and Telivision

Across digital, its search, banner advertising, and Mobile messaging in that order


June 4, 2014

When People Use Your Brand as Verb,You know you have arrived

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What makes brands..? Is it  just a logo, corporate identity or a symbol.? or it stands for an ever endearing quality, a sign of trust, goodwill and excellence.Assuming there are only  commodities and no brands., how  would a consumers “consumption patterns change. ? How much does a brand command a premium. How doesa brand help users change their though patterns, and user loyalty . The above video provides a few answers on what a brand should be, and what it should not.

March 31, 2014

America’s 10 “Most Powerful” Brands of 2014

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Coke, Hershey Tops US Brands
America’s 10 “Most Powerful” Brands of 2014:



 Coca-Cola has topped therankings since their inception in 2008, while Amazon is this year’s fastest riser, up 25 spots to 91. The overall BrandPower average score for the top 100
rankings is at its highest point this year since 2009, fueled by an increase in
familiarity rather than favorability.

 About the Data: Drawn from CoreBrand’scCorporate Branding Index (CBI) for close to 1,000 companies across 50industries.