Online Marketing Trends

ALLIANZ, AXA AND GENERALI  tops as the global biggest insurance powerhouses  ranking among the top 3 biggest insurance companies  with a combined brand valuation of over $425 billion .Chinese-based insurance brands have proved just how lucrative their domestic market can be. With the exception of China Life, which saw a 13% decline in brand value, the Chinese brands in the top 20 all boasted brand value growth of between 23 and 42%. Ping An, now valued at US$11.5 billion, became the most valuable Chinese insurance brand a year after it bought the Lloyd’s of London building, its first real estate acquisition outside China.


Industry giants Allianz and AXA heralded the resurgence of Insurance 50 brands and dominated the top 10, ranking 1st and 2nd as the most powerful insurance brand in the world. Allianz and AXA has been, growing by 2.5% and 2.2% respectively.Late 2013 saw Allianz appoint its first UK brand director in an effort to make the brand as well known in Britain as it is across Europe.The main driver of Allianz’s increasing brand value is solid revenue growth which  is expected to rise from $93billion to $107bn (15%) over the next five years.Italian insurance company Generali is ranked no 3  as the most powerful insurance brand followed by Chinese insurance company Pingan.is ranked no 4, No 5 is China life with  a brand value of  103 billion USD. Prudential of UK is the 6th most powerful insurance company with brand value of 7.8 billion USD
Nippon, Zurich ,Metlife and AIG make up the 7th, 8th, 9th and 10th  position and completes the top 10  most powerful insurance companies across the world

data Brand Finance is the world’s leading independent brand valuation and strategy

The biggest and most power Global Nation As Brand: US, China and Russia are the most powerful brands


The brand valuation is calculated by using 3 metrics and is presented by brandfinance is based on 1) Enterprise Value – the value of the entire enterprise, made up of multiple branded businesses + 2)Branded Business Value – the value of a single branded business operating under the subject brand 3)Brand Value – the value of the trade marks (and relating marketing IP and ‘goodwill’ attached to it) within the branded business.

United Kingdom Top 10 Most Powerful brands by Brand Value: Among UK’s top 10 brands are Shell,Vodafone and HSBC are ranked  as the top 3 . Orange, PWC and BT ( British Telecom) is ranked 4th to 6th respectively.

EMIRATES, DELTA AND  UNITED  are among the worlds most valuable Airlines brand with a combined brand value of over$17.5 billion .The number one airlines brand with a highest brand value is EMIRATES.Emirates  continues to lead the sector with a 21% rise in brand value to US$6.6 billion. Formula 1, the French Open and most importantly football teams from PSG to Real Madrid and Arsenal to AC Milan all display the Emirates logo.


With the exception of British Airways, the European brands in the table have seen minimal growth or a decline in their brand values. Iberia has been the worst affected, its brand value has fallen 23% to $951m. Southwest Airlines achieved a 52% growth in brand value Airlines 50 Sector Analysis – Airlines after a strong financial year and American Airlines’ brand value soared 39% to $3,649m, moving it up to 5th place

BrandIndex Score : BrandIndex is the authoritative measure of brand perception. Unlike any other brand intelligence services, BrandIndex continuously measures public perception of thousands of brands across dozens of sectors.
YouGov’s BrandIndex is a daily measure of brand perception among the public, tracking many brands across multiple sectors simultaneously. The BrandIndex score is   is based on 6 metrics that take into account

• Brand Buzz 
• Attention 
• Sentiment
• WOW ( word of mouth)
• Value 
• Customer Satisfaction
• Reputation
• Recommendation 
• Brand Awareness 
• Purchase intent

UK Top 10 Brands with highest brandindex score include Aldi, LidL, BBC iPlayer, Netflix, Dyson in the first 5 positions  : 2015 top 10 Brands :

UK Brand Rankings 2015 : top 10 Brandindex Score

General Electric  has  received a green light from the European Union to buy French energy and transportation firm Alstom for $14 billion.Earlier In April 2014, GE was in talks to acquire the global power division of French engineering group Alstom for a figure of around $13 billion.

Last month General Electric ( GE)finally  concluded the €9.7bn acquisition of the power businesses of Alstom of France after securing the last regulatory approvals it needed,

GE’s acquisition of energy giant Alstom’s  including its lucrative energy business, is one of the its largest deal in the this vertical which  will bring together two of the world’s biggest manufacturers of power plant hardware .

How does GE stand to gain from this acquisition ?

• The Alstom businesses give GE a much stronger position in steam turbines used in coal-fired, gas-fired and nuclear power plants, and in power grid equipment, as well as a much larger installed base of power plants for its service operations.
• The market for heavy duty gas turbines  has only four globally active full technology competitors: GE is the market leader followed by Siemens, Alstom and Mitsubishi Hitachi Power Systems (MHPS). This is due to the large upfront investments in R&D, testing and manufacturing required, setting very high technological and financial barriers to enter the market.

The merged entity would account for more than 50% of the EEA market for heavy duty gas turbines and also very high market shares on the worldwide market for 50 Hz frequency heavy duty gas turbines.

many of the global brands that are in China have a small footprint. For instance, Zara has roughly 70 stores in China, Benetton has about 25, and Gap has 5, compared with more than 1,000 stores each in their home markets in Europe or North America. And many globally or regionally popular brands, such as Topshop, J. Crew, and Ann Taylor, have yet to open a store in the country. By contrast, consider the brands that have achieved early success in China. Many may be a surprise. Nike and adidas each has approximately 6,000 stores in China, and clothing company Bestseller has more than 4,000. Chinese sports brands Li Ning and Anta each has roughly 7,000 stores, while local casual clothing brands Metersbonwe and Semir have more than 3,000 stores each. Almost all of these are single-brand stores.

DEll vs EMC2 : Head to Head Comparison

While Dell is Electronic Computer Manufacturing EMC 2 is a Computer Storage Device Manufacturing company.
EmC2 has 63,900 global  employees as compared to Dells 11130  employees across the world
EMC 2  sales volume is estimated to be $24.4 billion as compared to  a sales volume of $22.5 billion

The biggest 10 companies in terms of Market Value

GE  which is valued at  $253billion has  market value that is almost 2.5  times bigger than  2nd ranked  United and 3rd ranked 3M

Continue Reading →

2015 marks the 25th anniversary of the CoreBrand® Index, a rich data set covering 1,000 companiesEach year, Tenet Partners analyzes the data in the CoreBrand Index (CBI) to determine the US economy’s Top 100 Most Powerful Brands based on high awareness and positive brand perceptions. 2015 marks the eighth year of the report. The report is unique because it is based on a single, data-driven score that assesses each brand’s familiarity and relevance in terms of Brand Power

Out of 1000 Fortune 1000 companies 27 of them are based out of and have headquarters at the  metropolitan areas of  Atlanta. Out of this 15 of the companies  are among the FORTUNE 500 brands
 Metro Atlanta’s headquartered FORTUNE 1000 companies generated aggregate revenues of $359.6 billion

.


Georgia is one of the most business-friendly states in the country, largely due to their cost savings—state job-tax credits, exemptions, development funds and lower corporate-tax rates, for starters—and Atlanta’s strategic location, namely access to Hartsfield-Jackson Atlanta International Airport, the busiest airport in the world.

1)Delta Air Lines Inc. ranks No. 1 on the Top Employers list with more than 30,000 full-time employees in the metro Atlanta area. The major airline company, established in Atlanta in 1941, employs more than 80,000 employees companywide

2)Emory University lands again at No. 2  holding on to its position since last year with 24,090 full-time employees in Atlanta

3) Gwinnett County Public Schools ranks third having more than 20,000 full-time staff.

Among the fortune 500 companies
The Home Depot (Ranked 33): The world’s largest home improvement retailer is  headquartered in Atlanta, GA.  The biggest and greatest global brand coke ranked 63  is based out of  Atlanta
AT&T Inc with more than 16,794 employees at Atlanta also ranks number 1 as the Top Technology Employer at Atlanta
Atlanta is also some to some of the worlds best healthcare companies .Infact among the best companies to work in Atlanta several are across the healthcare verticals ,including Piedmont Healthcare (No. 6), Northside Hospital Inc. (No. 9), Children’s Healthcare of Atlanta (No. 10), Northeast Georgia Health System Inc. (No. 19), and Grady Health System (No. 21) with a combined total of more than 38,000 full-time employees. 

10 companies that are growing fastest across the US States

 
Inc. Magazine has been releasing the Inc. 5000, a list of the 5,000 fastest-growing private companies in America since 1982.This years Inc 5000 ranked the states of Utah, Colorado, Virginia and Massachusetts as the top 3 consistent top performers on the 2015 Inc. 5000 list. The calculation us based on a basic three-year growth rate based on annual revenues. Brands like Toys “R” Us, 7 Eleven and Pandora have each been featured on the list since its inception in 1982.

For Apple and specially for late Steve Jobs, having the slimmest smartphone was an obsession, and Apple it has continued his dream of  the  iPhone”being the slimmest mobile device handset in the market and it makes it right at the top as the slimmest smartphone with a  mere 7.09 mm.

These are the top 30 biggest employers

AMERICA’S BIGGEST EMPLOYERS

 Company                                                                                                                      Employees