Online Marketing Trends

           IN EUROPEAN MARKET

• In terms of MAU ( monthly active users)  European markets contributed 323 million  with an Europe  ARPU of $3.47.
• It’s 3rd time  Facebook crossed the $1 billion mark in ‘European revenue’ for the quarter and the first time Facebook crossed $1.1 billion in quarterly revenue.
•  Facebook more than doubled its revenue in Europe in just two years.
  
IN NORTH AMERICAN MARKETS .


•  Monthly active users  was 219 million with an ARPU ( canada & US combined ) it was $13.54. which was 3 times of Europe
• In the U.S. and Canada, it reported sales of $1.86 billion.. (source : techrunch)

YEAR ON YEAR AD SPENDING GROWTH RATES : NORTH AMERICA  AND  UNITED STATES

The latest Carat report on ” global advertising spends”is based on the  data received from 59 markets across the Americas, Asia Pacific and EMEA,

Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US $529billion, while  ad spends in  2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spending

GLOBAL ADVERTISING YEAR ON YEAR GROWTH : 2015 VS 2016

Western Europe remains stable with consistent year-on-year growth at +2.6% in 2015 and +2.9% in 2016 driven by positive momentum in the UK and Spain.


The online & digital  media,  share of  2015 advertising spends was 24.3% which will increase to 26.5% in 2016..Digital continues to be the only channel which is seeing double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016

• Across 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than US $4billion.
  
• The positive momentum of advertising spends  is expected to continue across the world at the 

1. Western Europe at +2.6%, 
2. North America +4.2%
3. Asia Pacific  at +4,1%
4. Latin America +12.7%

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 Mobile app downloads across North America

US and Canada  mobile users  lead in gaming app downloads , while cost per installs across iOS device is lowest in United states

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How long  does one stay with the same company on an average ?The chart shows  by country the average time people spend at a single job by country. What is the average amount of time spent at a job . United States are among the least to stay on  at a same company for more than 4 years. British  employees on average spend 8.5 years in the same organisation

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COUNTRIES  WHO HAVE THE HIGHEST NUMBER OF  TWITTER INSTALLED IN THEIR IPHONES

The MasterCard Mobile Payments Readiness Index (MPRI) guide  ranks 34 nations by their   mobile economy readiness index,  which is based on a  Mastercard survey  shows    a countries  preparedness and receptivity  towards moving to a complete mobile economy which includes ( mobile commerce,mobile transactions and mobile payments .

The scale runs from zero to 100,with 100 representing complete replacement of plastic cards by mobile devices, an unlikely scenario. However all nations are ranked based on  6 metrics outlined in the above chart 

However In MasterCard’s judgment, the point of inflection—the stage at which mobile devices account for an appreciable share of the payments mix—is a Mobile Readiness score of 60. US ranks 42 and  canada ranks 42.5 out of 60

WORLDWIDE VS  US VS CANADA : TOTAL MEDIA +DIGITAL  AND MOBILE  US  overall media ad spends in 2014  including digital and mobile comes to $178billion as against  Canada’s $15.5 billion. Compared to global  media spends of $546 billion. The US  accounts  for  33% of overall  spends on advertising globallu  US   digital marketing spends in 2014 was  $50.7 billion, out of global ad spends of  $145billion The US accounted for 34% global  digital marketing spends. Meanwhile   Canada  online ad spends reached $3.61billion US mobile ad spends  in 2014 was approx $19billion, in comparison to Canada’s $854million. Globally US accounted for 45% of total mobile  pends worldwide

The latest Trends on Web Marketing

1.  Food & grocery  household & cleaning supplies
2. Wellness and Beauty  products
3. Alcoholic beverages and babycare. 
4. Proctor & Gamble and Condis BV (Clearly Contacts) were the most active vendors, with Clearly Contacts, Kellog’s, Tide and Gillette the most active products. 

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Chrysler Canada sold 24,540 new vehicles in April 2012, a gain of 3% compared with April 2011. The group’s leading brand, Dodge, was down 20%, though the old Dodge/Ram tandem combined for 15,281 sales, nearly enough to topple the Toyota brand. Canada’s top-ranked brand in April was Ford, though sales slid 5%. Blue Oval sales are down 2% so far this year. GM also took a plunge, down 7% on the whole, with only one of its four brands reporting anything other than a decrease. GMC’s 2% increase, mixed with Nissan’s 6% loss, was enough to knock Nissan out of the top ten. Nissan ranked sixth just last month.

Canada’s new vehicle market grew 5.2% over the course of the first four months of 2012, however. Passenger cars accounted for 48.4% of all sales. General Motors, Ford, and Chrysler brought in 44.2% of all sales.

source :via GCBC