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Showing posts with label Car industry. Show all posts
Showing posts with label Car industry. Show all posts

August 5, 2014

The Science of Buying an Auto Online : Insights from a mobile auto searcher

Auto buying on  the mobile web : Tracking consumer path to purchase

How do consumers search for autos ,when they are shown auto ads ? how many of them  search for information on auto brands, visit their  site or use mobile apps to engage with the brand ?

The above  infographic  tracks the path of  a  mobile consumers path to purchasing an auto . How many respondents look for ‘ a brand,  the size  or the features.? WAs a sedan  was most preferred or a hatchback. How many users intended to buy a SUV in the next 6 months ? The below graph shows how  users  are engaging with the ” display or text banners on their mobile ”   when they are targeted advertising for auto ads…. 
and more importantly where they turn to for a product research  information.?

Not surprisingly its the  Comparison sites, Car and Auto Review sites that   are among the  most visited 

The following are the percentage of users that use mobile to  search and shop for their speific cars based  on size, features or both 
  1. 38% respondents across Inmobi network are looking to buy Small car
  2. 21% were searching for SUV
  3. 17% searched for sedan
  4. 18% searched for a Luxuty car
  5. 14% searching for an electric car
  6. 15% looking for a bike or a Motorcycle

July 31, 2011

2011 Global Car Manufacturing Data : Top 5 Trends

Global car sales advanced 5% in the first half of 2011, despite rising headwinds associated with sovereign debt problems in Western Europe, vehicle shortages from Japanese automakers, and increased consumer caution due to near triple-digit oil prices and higher financial market volatility since April.While China is the world’s largest auto market, Russia is posting the strongest gains this year, with first-half sales surging a stronger-than-expected 56% yr/yr.

Car sales in India jumped 15% in the first half of 2011, a growth rate expected to be maintained in coming months, alongside robust economic growth of roughly 8% Car sales in South America have accelerated to a double-digit gain this year — the strongest increase since2007.

Car sales in the United States have moderated to less than an annualized 12 million units in recent months, but will strengthen by September, as Japanese automakers are likely to launch major sales campaigns once their inventories climb to a more normal level of 60 days’ supply.Passenger vehicle sales in Canada advanced 3% y/y in the first half of 2011 and are expected to climb to 1.59 million in 2011 ( source : Scotia  Bank Report )