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Showing posts with label CARS. Show all posts
Showing posts with label CARS. Show all posts

January 22, 2013

Maruti Suzuki ranked no 1 as India’s Most Savvy Social Media Brand




Nielsen | Maruti Suzuki Tops NM Incite India’s Social Media Brand Equity Ranking Q2 2012: Maruti Suzuki ranks number one in NM Incite India’s Q2 2012 Social Media Brand Equity Ranking (SMBER) list of brands that have been most successful in creating social media brand equity in India. NM Incite India produces the SMBER index brands based on the volume of associated buzz on social media sites and public sentiment surrounding the brand in the online world of India


NM Incite, a Nielsen/McKinsey company, launched the Social Media Brand Equity Ranking (SMBER) Index earlier this year. The index uses a model of analysis to measure and rank brands based on the volume of associated buzz on social media sites and public sentiment surrounding the brand in the social space. It identifies broad patterns of volume, sentiment, frequency and content themes from publicly available social media sources that can include blogs, blog comments, boards, forums, groups, FacebookTwitter and other online services.




The latest Social Media Brand Equity Ranking analyzed a total of 462 brands across 32 categories in India.
Maruti Suzuki has taken the lead owing to its strong performance across social media channels and networks, pushing Samsung Mobile to second place. The brand enjoys strong sentiment and high volumes of conversation on auto forums that include blogs, boards, forums, and social media sites Facebook, Twitter and YouTube.

February 20, 2011

Chrysler Cars For Clunkers

Cash for Clunkers via link


The Car Allowance Rebate System (CARS), colloquially known as “Cash for Clunkers”, was a $3 billion U.S. federal scrappage program intended to provide economic incentives to U.S. residents to purchase a new, more fuel-efficient vehicle when trading in a less fuel-efficient vehicle. The program was promoted as providing stimulus to the economy by boosting auto sales, while putting safer, cleaner and more fuel-efficient vehicles on the roadways.

Although the program officially started on July 1, 2009, the processing of claims did not begin until July 24 and the program ended on August 24, as the appropriated resources were exhausted.The deadline for dealers to submit applications was August 25.According to estimates of the Department of Transportation, the initial $1 billion appropriated for the system was exhausted by July 30, 2009, well before the anticipated end date of November 1, 2009, due to very high demand. In response, Congress approved an additional $2 billion.