Online Marketing Trends

New car sales in UK reached a new high with registrations rising by 7% to 1.38m in the first six months of the year, marking the 40th month in a row of rising sales. Data from The Society of Motor Manufacturers and Traders (SMMT) showed that this figure was 324 higher than the previous record in the first half of 2004. In June, sales rose 12.9% to 257,817 vehicles.
The Ford Fiesta remained the top-selling car last month, as it has all year, selling 12,543 units in June and 71,990 in the year to date. Behind the Fiesta, the Vauxhall Corsa was the second best-selling car, with 9,561 unit sales in June and 50,125 in the year to date.

Global car sales data : Between 2012 to 2015 international car sales grew by 13%  since 2012 . In 2015 global car sales is set to reach  73million. Earlier Global car sales  totaled  52 million in 2011, 65 million in 2012, 69 million in 2013. In 2014 this increased  to 71 million.

 Ford’s sales volume is estimated to be around $144billion as compared to General Motors sales volume of  $156 billion revenue
Ford’s employees number 187,000 as compared to General Motors 216,000 Fords net income and market cap is to the tune of : $4.77 Billion and $59.1 Billion respectively as compared to GM’s Net Income of $5.36 Billion Market Cap of $55.4billion

United Kingdom New car vs used car market value since 2005 onwards

 

United Kingdom 10 year data between New car usage vs used car market value since 2005 onwards

• In 2013 total  new car salesand  used car volumes pushed combined UK car sales up to the pre-recession level of 9.7 million 
• The new car market in UK climbed to a record high of £36.7 billion in 2013 as selling prices increased and new car volumes reached a six-year high of 2.26 million. 
• While Dealers’ and private sector used car sales both rose in 2013 – the former by 5.1% to 4.28 million and the latter’s by 3.1% to 2.81 million units.

Top five European Markets May 2015
#	Market	Unit Sales
1	UK	12,339
2	Russia	11,221
3	Italy	5,719
4	Germany	5,487
5	France	5,443

Auto major Nissan European  may sales reached 59,368 units (Nissan and Datsun) compared to 55,974 units sales in 2014  (a gain of 6%),

Nissan sales in UK totalled 12,339 the highest-ever May sales, beating last year’s record by 1,429 units. Leaf sales in the UK were the highest ever in May at 362 units, beating last year by almost 100 units.

This us how Nissan  performed in  Europe

1. In Spain  Nissan increased  its sales by 41%  ( YoY same time)  with 5,191 units sold. 
2. In Germany  Nissan totaled 5,487 units with 2.1% market share ,which  is its best performance  for the month of May in  the last17 years. 
3. Nissan’s Italy  sales grew by over  20%  as it sold 5,482 units.
4. In France  Nissan sales reached 5,443, with a  3.8%. marketshare
5. In Russia Datsun sales totaled 3,367 units.
6. Nissan’s UK sales  of 12,339 is the  the highest-ever May sales, beating last year’s record by 1,429 units.

The chart shows the percentage of users that are most likley to book a car online . This data was based as per  Capgemini’s 12th annual global automotive study surveyed over 8,000 consumers in Brazil, China, France, Germany, India, Russia, the UK and US, and provides a detailed analysis of consumer vehicle buying behavior around the world including shopping patterns, social media usage and customer interaction

This study throws up some interesting data 

1.  For example,  car users today use the web for researching their car, comparing against their competitors. The consumer today has become discerning , as the web has given them  all relevant information. which the sales guy used to .
   
2. The car showroom today has become a platform to ” initiate the consumer to the touch and feel factor.And even in an online buying environment, consumers expect dealers to play a role by  providing test drives and service packages.
   
3. Brazil and China top in the list of nations that are comfortable purchasing a car online ( 67% vs 57% ) India ranks 3 with 53% respondents positively inclined to buy a car online
   
4.  For the past several years, about 40% of consumers have made it clear they want to have the ability to buy vehicles over the Internet (the complete end-to-end process). This is particularly pronounced in the developing markets of Brazil, India and China. The primary reason consumers cited was the expectation of a price discount, named by 36%  of respondents.

The very fact that ” the cost of showroom visits,time spent on  explaining and prospecting ” has come down drastically and car brands do not mind giving a discount.. if the purchase has been made online 

Chrysler Canada sold 24,540 new vehicles in April 2012, a gain of 3% compared with April 2011. The group’s leading brand, Dodge, was down 20%, though the old Dodge/Ram tandem combined for 15,281 sales, nearly enough to topple the Toyota brand. Canada’s top-ranked brand in April was Ford, though sales slid 5%. Blue Oval sales are down 2% so far this year. GM also took a plunge, down 7% on the whole, with only one of its four brands reporting anything other than a decrease. GMC’s 2% increase, mixed with Nissan’s 6% loss, was enough to knock Nissan out of the top ten. Nissan ranked sixth just last month.

Canada’s new vehicle market grew 5.2% over the course of the first four months of 2012, however. Passenger cars accounted for 48.4% of all sales. General Motors, Ford, and Chrysler brought in 44.2% of all sales.

source :via GCBC

Top 25 Smar Compact Car in the Unites States