Online Marketing Trends

YEAR ON YEAR AD SPENDING GROWTH RATES : NORTH AMERICA  AND  UNITED STATES

The latest Carat report on ” global advertising spends”is based on the  data received from 59 markets across the Americas, Asia Pacific and EMEA,

Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US $529billion, while  ad spends in  2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spending

GLOBAL ADVERTISING YEAR ON YEAR GROWTH : 2015 VS 2016

Western Europe remains stable with consistent year-on-year growth at +2.6% in 2015 and +2.9% in 2016 driven by positive momentum in the UK and Spain.


The online & digital  media,  share of  2015 advertising spends was 24.3% which will increase to 26.5% in 2016..Digital continues to be the only channel which is seeing double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016

• Across 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than US $4billion.
  
• The positive momentum of advertising spends  is expected to continue across the world at the 

1. Western Europe at +2.6%, 
2. North America +4.2%
3. Asia Pacific  at +4,1%
4. Latin America +12.7%

• 
  

The nations with highest and lowest wifi public hot spots mapped

Presently there are  currently over 47 million WiFi hotspots available worldwide, which is expected to balloon to over 340 million in just the next four years

LIST OF ASIA PACIFIC COUNTRIES THAT LEADS MOBILE APP DOWNLOADS 




China leads the Asia pacific nations in terms of highest mobile app downloads, followed by Indonesia and India . Mobile  Commerce and travel category apps saw the highest growth YoY.

Cost per installs across iOS devices is highest in Indonesia,( 2X times ) followed by Vietnam and South Korea .This means advertising your app across iOS users in  Indonesia is most expensive, China remains the cheapest asian country for app installs across iOS devices.

80% Asian Consumer Internet Start Ups are Chinese and rest from India

8 out of 10   Asia’s biggest consumer Internet start ups, with over 1 billion USD valuation   are from China  and the rest from India

No 3 : Didi Kuaidi :Apart from Xiaomi and China Internet Plus .. China has its own equivalent of uber and ola. Didi Kuaidi  which is ranked 3rd biggest consumer internet start up in Asia is a company made up of China’s two largest taxi-hailing firms- Didi Dache and Kuaidi Dache as result of a merger in Feb. 2015.

No 4: Flipkart is India’s biggest ecommerce marketplace and  the country’s biggest unicorn, which is currently valued at over $15billion

No 5: Asia’s 5 largest Unicorn is chinese peer to peer lending Lufax  which us valued more than $19billion recently.Lufax was   launched in 2012  and the company is a  part of Pi.ng An Insurance group ,which is  china’s  largest insurer by asset

No 6 : Asia’s 6th largest start up is  chinese technology company DJI  valued in excess of $8 billion . DJI manufactures commercial and recreational unmanned aerial vehicles (UAV) for aerial photography and videos

No 7 : Zhong An Online is among the first insurance company in china to sell all kinds of insurance policy as well as handle claims online .Zhong On is valued over $8 billion and it is  China’s first truly digital insurer.Ranked 7th as Asia’s biggest start up across consumer Internet space

No 8. :Ola Cabs is India’s  cab booking along with aggregation  service is ranked 8th biggest asian  consumer Internet unicorn .Ola’s currently valuation  is  $5  billion

No 9 :Snapdeal  is India’s 2nd largest e commerce marketplace after flipkart, and valued over $5billion

No 10 :UCar provides a chauffeured car service in China, located at Tianjin china and founded in 2014. Ucar  is valued currently at  $3.4 billion




With the exception of British Airways, the European brands in the table have seen minimal growth or a decline in their brand values. Iberia has been the worst affected, its brand value has fallen 23% to $951m. Southwest Airlines achieved a 52% growth in brand value Airlines 50 Sector Analysis – Airlines after a strong financial year and American Airlines’ brand value soared 39% to $3,649m, moving it up to 5th place

Which are the Biggest Global markets for online gaming by geography

GLOBAL ONLINE GAMING IS ESTIMATED TO BE $91 BILLION,

• 
  
• 
  

At 28billion USD ,China’s debt levels have surged 

As a proportion of GDP chinese debt accelerated moderately from the turn of the century. In 2007, it was 121% of GDP. Today it’s more than twice that — 282%

After an indifferent 2015, Global markets started off terribly, with china sending shock waves across the world  and setting global stock markets into a panic mode .And many believe that china  could get even worse and lead the world into another financial crisis. George Soros has already “predicted that china will set up a repeat of 2008. And if that was not enough this recent chart from  HSBC warns that   China could be about to go into full-blown “crisis” mode.

China is about to get caught up in a death spiral of falling demand and mountains of debt  which will mean a meltdown and a disaster for the rest of the world. The Caixin Purchasing Managers Index for manufacturing, which measures economic activity, came in at 48.2. Anything below 50 signals contraction and last week’s  reading marks the 10th straight month China’s industry has shrunk.

These charts from Businessinsider shows  3 reasons why global markets are panicking .China’s total debt is now about $28 trillion, larger than that of the United States or Germany,

Global advertising Spends comparison: China vs US

With the exception of British Airways, the European brands in the table have seen minimal growth or a decline in their brand values. Iberia has been the worst affected, its brand value has fallen 23% to $951m. Southwest Airlines achieved a 52% growth in brand value Airlines 50 Sector Analysis – Airlines after a strong financial year and American Airlines’ brand value soared 39% to $3,649m, moving it up to 5th place

The biggest digital disruptions  in chinese market has been the growth of  china’s online retail imports including growth of robots

---

---

Continue Reading →

THE BIGGEST MOST POWERFUL 15 COMPANIES IN CHINA :China is a nation that continues to break global records. It is the world!s largest car market (14 million units sold), has the largest number of Internet users (400 million against the entire US population of 300 million), and its GDP is on the point of overtaking Japan to become the world!s second largest economy after the US. China is now home to among the best global brands.The IPO of Agricultural Bank of China (ABC) in Hong Kong and Shanghai on July 19 this year (and which is reflected in this report) means that China is now home to four of the world’s 10 biggest banks by market capitalization. This has happened only five years since the country’s first major state-owned lender – Bank of China – went public in recordbreaking IPO launches in Hong Kong and Shanghai.



China Mobile is the most valuable China brand, valued at US$22.62 billion. According to latest data  the second  most valuable China brand is banking giant ICBC, which has a brand value of US $16.947 billion.The second most valuable sector is Telecommunications with a combined brand value of US$37.436 billion, or 17.5% of the total. Meanwhile Insurance-related brands make up the third most valuable sector among the top 100 brands with a combined brand value of US$16.217 billion. China Life is by far the most valuable brand in this sector, with a brand value of US$11.073 billion.

many of the global brands that are in China have a small footprint. For instance, Zara has roughly 70 stores in China, Benetton has about 25, and Gap has 5, compared with more than 1,000 stores each in their home markets in Europe or North America. And many globally or regionally popular brands, such as Topshop, J. Crew, and Ann Taylor, have yet to open a store in the country. By contrast, consider the brands that have achieved early success in China. Many may be a surprise. Nike and adidas each has approximately 6,000 stores in China, and clothing company Bestseller has more than 4,000. Chinese sports brands Li Ning and Anta each has roughly 7,000 stores, while local casual clothing brands Metersbonwe and Semir have more than 3,000 stores each. Almost all of these are single-brand stores.

Chinese Run a way Ecommerce Growth charted and illustrated ( visual data: Bain )
content here

CHINA’S ONLINE SHOPPERS SPEND 176 PERCENT MORE PER PURCHASE

As a growing number of retailers across the world make it easier for Chinese consumers to buy items from abroad online, a new Nielsen survey finds that China’s online shoppers are willing to spend significantly more on their cross-border purchases than they are on domestic goods.Based on Nielsen’s study, about one third cross-border online shoppers make 3-5 purchases in the past year or 76% of their domestic online shopping. However, the spending per order of cross-border online shopping is much higher, about 176% of the domestic one

India has seen 6 times lower VC investment as compared to China . The chart shows PE firms and venture funding in both countries since 2010 onwards

content here
 Singles Day Online Shopping in China rewrote history as its  biggest eCommerce retailer  Alibaba  recorded mind boggling $9.3 billion of online sales  in first 12 hours and ended  singles day  with eCommerce   revenues worth $14.3 billion for a day . Singles day in China is celebrated every year on November 11th

The 2015 Singles day   led Alibaba to their best ever single day revenue where as the event started in midnight and  the site soon touched $1billion of online sales  in just 8 minutes  and in 30 mins it touched $3.9billion . In 2013 it had taken Alibaba  50 mins to reach a 1billion USD revenue.

Alibaba’s online sales in just an hour  on 2015 singles day  is almost double the $2 billion spent in the same time period last year in 2014 . It’s also double the total sales of the 2014 Cyber Monday in the U.S. during the entire day.It dwarfs everything from some multinational companies’ annual revenues to the GDP of some smaller countries:



Comparison of Alibaba Singles day sales vs other multinational companies financial metrics

Global Insurance Premiums are lead by BRIC Nations with China growing 3 times as much as its nearest  BRIC partners

   In a recent  E&Y paper titled” wings of change” on the growth of  life insurance premiums across the world, It  forecasts  BRIC countries to emerge as the biggest growth drivers. But  the number one market is clearly CHINA .The Chinese  life insurance market growth is set to dwarf both India, brazil and south africa( which ranks 4th)   as premium collections is china is forecasted to grow 3 times the number in India, Brazil and South Africa

Everything  you might have wanted to know about china but was too afraid to ask . This infograpic will answer all your questions about China .

Chinese ecommerce markets largest share belongs to b2b  small and medium enterprises marketplace which forms 50% of ecommerce pie. Online shopping forms almost 23%. Meanwhile large enterprise b2b  makes up 23% of ecommerce market in China, followed by online travel with 2.3% and  local services with perform 1.4%

have your post or banner displayed here for $10 a day .Click here to know more