While mobile click-to-open (CTO) rates dipped slightly in Q3 (to 13.7%), they remained up from the year-earlier period (12.1%) and continue to close the gap with desktop CTO rates, per Yesmail’s latest quarterly report. mobile email revenues also grew 2015 by 9.9% year-over-year, with smartphones accounting for 56.6% of mobile revenue, up from 41.6% a year earlier
Apple devices continue to dominate revenues derived from mobile email, accounting for 77% share this past quarter. The iPhone comprised 34% share of orders (up from 23% during Q3 2014), taking share from the iPad, which accounted for 43% of orders (down from 58% during the year-earlier period).
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