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Showing posts with label comScore. Show all posts
Showing posts with label comScore. Show all posts

June 16, 2014

How Devices play a key role in UK Consumers Travel Decisions

Device  and online travel usage

Mobile is playing an increasingly important role in  daily lives of UK consumers according to a recent study commissioned by Expedia Media Solutions and conducted by comScore, is  to be believed

UK Travelers are are an active, mobile-savvy group that utilise multiple devices and sources of information throughout the travel cycle. Using insights from MMX Multi-Platform, the study found that two-thirds of UK Travel category visitors accessed content via mobile devices during January 2014, with Ground/Cruise (66%), Online Travel Agents (53%), and Hotels/Resorts (53%) leading among subcategories.

“Further analysis into device usage patterns revealed that both phone and tablet usage for Travel category visitation peaks at night between 8 p.m. and midnight, while PC Travel visitation peaks in the afternoon between noon and 5 p.m

April 16, 2014

The Social Mobile Revolution : Top 3 Learnings

Many of the major social networks are seeing far more traffic and time spent coming from mobile devices than from desktops, as the mobile/desktop divide continues to grow. Among the largest social networks, only Linkedin and Tumblr maintain a majority share on desktop, while newer social networks such as Instagram, Snapchat and Vine are almost exclusively mobile.

Mobile and Social Media

Comparing social media usage by devices : Mobile vs Desktop

Multi Platform internet users form 56% digital media consumption

56% online media consumed by multi platform usage

In 2013 some of the most pronounced shifts in audience behavior occurred as consumers attempt to keep pace with the fast-evolving consumer technology trends.

 For the first time this year, multi-platform users (i.e. people who use both mobile and desktop devices) became the majority of the digital population — a milestone that was reached in April 2013. By the end of the year, a full 56%  of digital media consumers constituted the ‘multi-platform majority.’

 The multi platform devices have made online access ubiquitous , and this will have a tremendous impact on marketers specially across the developing countries and BRIC nations where the internet  explosion is yet to take off

November 30, 2013

With Ecommerce exceeding $960 Million ,19th and 24th November were the Heaviest Spending day

According to  Comscore  reports for US  holiday season 2013   retail e-commerce spending for the first 24 days of the November-December 2013 holiday season, as well as its official spending forecast for the season.

For the holiday season-to-date, $18.9 billion has been spent online using desktop computers, marking a 14-percent increase versus the corresponding days last year. Tuesday, November 19 has been the heaviest online spending day of the season to date at $963 million.

Two other shopping days – Thursday, November 14 and Sunday, November 24 – have also seen at least $900 million in online retail spending.

November 24, 2013

Zalando Has Grown 40 Percent in Germany Over The Past Two Years

As the Holiday season appoaches, Comscore published  the ” top 10 Ecommerce Markets along with the top Online Reytail property. In Germany  Zalando with a  40% growth Over The Past Two Years:  calimed the number one spot 

There were 48.6 million Germans who visited a retail site in September 2013 via PC or laptop, that’s 84 percent of the total internet population.

 Among the top 5 Online Retail Sites are 1) and Amazon

According to Comscore  Germany,  Zalando was the fastest growing property in this ranking. Their online audience has increased by 40 percent from 5.2 million unique visitors in September 2011 to 7.3 million in September this year.

Amazon remains the clear leader in the retail space, growing by 13 percent over the two years to 31.6 million users during September, followed by Otto in second position with 12.7 million and a growth rate of 12 percent. Idealo has seen a 26 percent surge in audience size in Germany over the years, making it the second fastest growing site in this ranking.”

August 9, 2013

CPG Tops Online Ad spends in Canada,led by wellness and Beauty products

The latest Trends on Web Marketing

Online spending by Consumer Goods and Banking has been increasing steadily over the last 5 years. In terms of advertising Spends in US Canada and Europe, the FMCG ( Consumer Goods and Financial services ) have led from the front as marketing spends across traditional advertsing  Print, Radio and TV have seen drastic cuts,
According to a report from 
Comscore, the   In Canada  the FMCG (CPG) segment spent $26.5 million on digital advertising in Canada in 2012, up from $25.1 million in 2011.  Comscore data reveals that  40%  was spent on – was by health,wellness and  and beauty companies40%

Among the top 5 Online advertising spends  across Consumer products  were
  1.  Food & grocery  household & cleaning supplies
  2. Wellness and Beauty  products
  3. Alcoholic beverages and babycare. 
  4. Proctor & Gamble and Condis BV (Clearly Contacts) were the most active vendors, with Clearly Contacts, Kellog’s, Tide and Gillette the most active products. 

July 15, 2013

80% Turkish Users visited Sports website in 2013

The European summer has begun and with that comes a whole host of popular sporting events. Across the 18 European markets measured by comScore, 187 million people visited a sports website via a desktop or laptop in May 2013. The top 3 sporting destinations in the month were Yahoo! Sports, Goal Sites and Eurosport.
When ranking the European countries by reach, Turkey leads the pack with nearly 80 percent of Turkish internet users visiting a sports site during the month, followed by Ireland in second place with 67 percent reach and then Spain in third with 62 percent. Poland and the United Kingdom are not far behind, with 57 percent and 56 percent reach respectively.
The European average lies at 45 percent and Russia concluded the rankings with only a quarter of their online audience accessing a sports site in May 2013.

The latest  Sports website Trends  from Comscore

March 19, 2013

Smartphone User Base in Europe Jump by 57% in 3 Years

Smartphone Install Base in Europe Dec 2010( comscore )

The Mobile Base in Europe in Dec 2011(comscore )

Mobile Base in Europe  as on Dec 2012( comscore )

The number of smartphone users in the EU5 countries (Spain, Germany, Italy, France and the UK) grew by 30 percent over the year, reaching 136.2 million in the three month average ending December 2012. This was the first month that all European countries crossed the 50 percent smartphone penetration mark.

The above 3 charts show how the Smartphone penetration in Europe grew by 80%. In 2010 Dec the number of Subscribers in UK  and when you compare them with the Mobile ( smartphone user base ) in 2011, it shows a jump of 20%, In the year 2012 December, The Smartphone Revolution  has truly arrived in Europe with a average  smartphone penetration of 57%

Spain leads the rankings with 66 percent of mobile users owning a smartphone in December 2012, followed by the UK with 64 percent – both countries were above the European average of 57 percent. In France and Italy, smartphone ownership was at 53 percent amongst the mobile population, with Germany concluding the rankings at 51 percent during the three month average ending in December 2012.

March 11, 2013

Mobile advertising grows 132%, to exceed 15% of Online Spending by 2017

Mobile ad market up 132% as population spends more time on smartphones  M&C Saatchi Mobile: The mobile advertising industry is expected to be worth 17 billion by 2017 as smartphones and other connected devices continue to impact the sector according to a new white paper from M&C Saatchi Mobile.

Mobile advertising revenue worldwide will rise 16 per cent in 2013, from $9.6bn in 2012 to $11.2bn in 2013, predicts the report. This figure will hike to $24.5bn in 2016.It’s estimated that the mobile advertising market  will account for over 15.5% of the total online advertising market.

In the first half of 2012, the UK mobile ad market was up 132%, at 181.5 million, with digital accounting for 16% of all expenditure over the year. Mobile outlay was equal to just over 1% of the UK’s entire ad spend.

Smartphone penetration is also high across the globe with the world’s population spending significantly more time on mobile devices each day. On average, people spend 127 minutes per day on smartphones, far exceeding the desktop web device average of 70 minutes per day.

A Comscore MobiLens Report, released last October, also revealed that in most mature markets the penetration of smartphones is now over 50%. Spain comes in poll position with 63.2% of its population owning a smartphone, followed closely by the UK (62.3%) and then the US (59.1%)

February 25, 2013

UK consumers Tops Internet and Mobile Use among 18 European Countries

UK Leads Online Engagement across Europe: A comparison of online engagement across Europe shows that internet users in the UK spent the most amount of time online in December 2012. During the month, UK consumers spent more than 37 hours online on their PC, representing the highest of all 18 European markets analysed. Turkey and Netherlands are second and third in the rankings with internet users spending an average of 31 and 30.6 hours online respectively in December 2012. Even though online engagement in the UK increased by 5 percent over the year, Belgium is the country that achieved the strongest growth of time spent per visitor across Europe. Internet users in Belgium actually spent an additional 2 hours online in December 2012 compared to a year ago.

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