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Showing posts with label Content. Show all posts
Showing posts with label Content. Show all posts

April 29, 2015

Measuring brand effectiveness online : 10 digital channels easiest to measure ROI

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ad effectiveness online and online channels

10 ONLINE CHANNELS  WHICH BRAND  MARKETERS BELIEVE IS EASIEST TO MEASURE ROI


 Paid search  email marketing and  organic search are among the top 3 digital channels  which  marketers believes is the easiest and most effective to judge ROI on their spends.This data is based upon  a survey of respondents who were active on digital spending ,58% which are on the client side  marketing professionals
Affiliate marketing, display advertising, webinars,social media, online video and mobile  advertising makes the top 10 list of  most easiest to measure ROI  distribution channels 

January 5, 2015

Determining ROI Metrics for Content Marketing

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The 25 Must-Read Content Marketing Presentations of 2014 from

 Have a great content ? now what ..  the 30 slides shows how you measure ROI in terms of content marketing  and how to   effectively channelise  your content for a great customer experiance

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May 28, 2014

5 Markets With Highest Revenue From Paid Content on Internet

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Dating and Gaming among highest revenue churner on the web

 The above chart published by statistica from a research report undertaken by Booz & Company estimates of the paid content revenue in the United States from 2009 to 2013, broken down by content category. 
According to Booz & Company, games will generate 2.8 billion U.S. dollars revenue in 2013. Global And U.S. Industry Analysis, Size, Share, Trends And Forecasts 2011 – 2017″ market research report show the overall value of the mobile content market as well as the value of the mobile games market in 2011