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Showing posts with label content marketing. Show all posts
Showing posts with label content marketing. Show all posts

February 5, 2016

September 2, 2015

The digital marketing triad of content distribution


  • Earned Content Distribution: This is when third-parties share or publish your content through social media, guest posts, media coverage or product reviews.
  • Owned Content Distribution: This includes publishing content to web properties that belong to you, like your blog, email newsletter, or social media profiles.
  • Paid Content Distribution: Sponsored content which  is paid by advertisers to publishers  who are paid for carrying a editorial/creative or a press release 
What you did not about Bain Capital : know these 10 trivia facts  and how  the company is incubating several start up companies

Bain Capital

July 12, 2014

Are your Customers Buying Insurance Online ? : 3 Things which can increase your leads by 35%

online insurance Guide : What you did not know about e-insurance

The insurance markets covered in this data release were health, auto and homeowners insurance 

 How long does the product Life Cycle of buying insurance online last ? Which media time is used more during researching the insurance provider , and at what point does the ” Lead  convert into a customer

A recent Nielsen research study provides some interesting insights on how ” Users buy Insurance in comfort in their home and these included only the health, auto and homeowners sector.Among the highlights were 
  1. Online Insurance buying cycle is between a month to 40 days, and most conversions post research process happens over the phone ( 40%) and the rest at the insurance agents office 

  2. Most of the insurance researches happened online, including the Desktop, Tablet and smartphones. Mobile Devices (which included Smartphone + Tablets) consisted of 40 % of insurance research time with 25% exclusively used only mobile devices during their research process

  3. Tablets were very heavily used in the insurance research process,mostly used as PC substitute at homes . As PC usage showed decline , the Tablet picked up adoption faster mostly due 1) larger display and screen size 2)higher resolution due to the higher usage of mathematical numbers 3)Ease of usage 

July 10, 2014

The Best 5 Competitor Content Mapping Tools

content marketing for SEO ; 5 tips for search marketing

5 Content Research Tools You Should Be Using

 Content integration is one of the most important “ tools” to ensure the effectiveness of the search engine optimization” for your website .Content plan  at times can be difficult, and the sheer complexity of having a content plan which “ encapsulates your” expertise and domain knowledge across  categories is a huge challenge

If you are struggling with your content plan Plan,  Here are some tools to help you “ develop” your Content Framework 

1. PERCOLATE : Percolate helps to sources, curates and schedules content for brands to share on the social web. Also uses insights to suggest new content creation. 

 2. GOOGLE ADWORDS TOOL: Keyword Tool :The Google AdWords: Keyword Tool is one of the most used and followed “ content keywords creation tool. Ideal for webmasters,content writers and media planners , the tool directly tied directly into Google AdWords, and it uses approximate search frequency, volumes searched, search rank and the cost per

3. SOOVLE : Soovle displays keyword suggestions from up to 15 different websites. This tool is helpful for researching quickly across a number of platforms and helps you to see how keywords have performed 

4. WORDSTREAM : Wordstream keyword research tool provides you s 3 tools by which you can help organise your keywords, look up and check its performance over a period of time and PPC Adviser, which helps you the cost per keyword a)WordStream PPC Advisor b)Free AdWords Performance Grader c).Free Keyword Tools

5)TRACKMAVEN : trackmaven helps you to track Competitive keyword Intelligence tools and provides a Platform for brands to know a Competitors Ads and Content 

5.KEYWORDSPY: This helps you to understand and analyse which “ keywords your competitors are running ads on including the “ channels “ they are using for ad campaigns. 

June 30, 2013

February 26, 2013

Facebook Posts : How To Increase the chances of Clickthrough

Six Ways to Make Your Facebook Posts Succeed – iCrossing by iCrossing

January 19, 2013

PowerPoint Sharing Sites that have the highest Traffic : Top 10 List

List of Power Point Document Sharing Sites

Boasting 60 million monthly visitors, Slideshare is one of the most popular sites for broadcasting presentations. The service provides you with an excellent opportunity to connect with a large group of professionals belonging to a wide variety of industries, areas or subjects. Apart from sharing your PPT presentations, you can also upload documents, PDFs, videos and webinars via this channel and connect with your target audience quickly.
A service offered by DigitalOfficePro (a Microsoft partner), SlideServe is a highly popular service that people all across the web use for free to share their PowerPoint presentations with the world. By registering with this service, you also get a PowerPoint add-in, which can be used to convert PowerPoint (PPT) to Flash from inside PowerPoint.
This is yet another free service that allows people to share and discover presentations or slideshows. Apart from uploading your presentations in PowerPoint format, you can also share them in other supported formats like pdf and OpenOffice odp. PowerPoint animations and audio embedding are not currently supported by this service.
A multimedia-enabled presentation sharing site, SlideSix is also a good place to reach out to new audiences on the web. The management console of this service also offers you the option of directly recording audio or video. Later, you can embed the same into your slideshow or presentation to make it richer. The company is working to add more user-friendly features.
 #5. AuthorStream
This is also a free service. AuthorStream allows you to upload and share as many presentations as you want. Animations and audio narrations are supported by this service. You can also turn your PowerPoint presentations into videos by using this slideshow hosting service.