Online Marketing Trends

RETAIL BUYING INSIGHTS: PURCHASE DEVICE COMPARISON

While consumers  by and large  use both Smartphones, tablets and PC for buying, There are some difference in buying patters .Retail consumers who research on their smartphones tend to purchase almost equally across smartphones (23%), tablets (20%) and laptops (21%), 

whereas consumers who research via laptops and tablets tend to purchase on the same device (46% and 58%, respectively). 

While the majority of retail consumers (63%) who research in-store also purchase in-store, 20% rely on mobile devices (smartphones and laptops) to make their final purchases.

source : Ninthdecimal

This chart illustrates the rise of holiday season e-commerce spending in the United States from 2005 through 2013 and a forecast of 2014 spending.

It would be interesting to see the face off between Android vs iOS  this  during the holiday season  eCommerceLast November, the average order placed on a mobile Apple iOS device was $121.48, compared to just $89 for Android devices, according to a new IBM report
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The data also shows that while we do more web-surfing with smartphones (accounting for 24% of all website traffic, compared to 14% via tablets), consumers are more inclined to make purchases on tablets (11.5% of website sales) than smartphones (5%). 

A recent forecast  by adobe digital predicts that 31% of online sales will be generated via 
smartphones and tablets, up from 21% in  2013 with Mobile Sales touching $418 million 

The forecast from Deloitte calls for a 4% to 4.5% overall increase in consumer holiday season spending

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#holiday spends,#Black Friday,#eCommerce spends,#Cyber Monday

CYBER MONDAY ONLINE  SALES  SINCE 2005 “This timeline shows the U.S. online spending on Cyber Monday from 2005 to 2013.  In the last 5 years Online Shopping during Cyber Monday  grew by 96% US consumers spent $887 million in 2009 while last year (2013)   saw eCommerce sales on  Cyber Monday  touched  $1.74 billion US dollars, up from $1.47 billion US dollars in the in 2012. Compared with 2005, Cyber Monday online shopping  sales has grown by 400% Tags : #ecommerce, #holiday sales,#thanksgiving,#Black Friday,#online spends

Find more statistics at Statista

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The Holiday season in 2014 seems to start  on a promising note . A recent study by  Nielsen  shows that brands are starting to spend more this holiday season .  The spike  looks  promising and that is good news  just before the Holidays .

The traditional gift categories found notable  increase as  advertisers in every category spent more on advertising during last year’s fourth quarter holiday season than they did five years ago, with tech products (26%), video games (23%), books (21%), kitchen/cookware (46%) and jewelry (42%) leading the charge. in ad spending moving into the fourth quarter as consumers begin to brainstorm their holiday shopping lists.

The battle for Online Spending : Pinterest vs Facebook: A recent survey of 7,431 online shoppers, conducted by BizRate Insights, reveals Pinterest motivates more online purchases than Facebook.



 However one interesting Fact  that has been unsaid  was” On average, holiday shoppers referred from Pinterest on Black Friday spent 77 percent more per order than shoppers referred from Facebook.  Facebook average order value was $52.30 versus Pinterest average order value which was $92.51.  However, according to IBM, Facebook referrals converted sales at nearly four times the rate of Pinterest.


According to data analytics provider MutualMind, among the top 10 retailers it studied, Walmart led the volume mentions for Black Friday with an average share of voice at 77.5%. 

U.S. shoppers made Cyber Monday the biggest online shopping day in history with a  20.6 percent increase in online sales.  Cyber Monday also capped the highest five­day  online sales period on record – from Thanksgiving Day through Cyber Monday – which  grew 16.5 percent over the same period in 2012.  

Cyber Monday 2013 Compared to Cyber Monday 2012:
• Online Sales Set New Record: Cyber

Monday online sales grew by 20.6  percent over 2012.  Average order value was $128.77, down 1 percent year­ over­year. 

• Top Five Cities for Cyber Sales:  New York took the top spot for total online 

Rretail sales on Cyber Monday.  Rounding out the top five were Washington D.C., Los Angeles, Chicago and Atlanta.   

Mobile sales were also strong, exceeding 17 percent of total online sales, an increase of 55.4 percent year­over­year

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• Smartphones Browse, Tablets Buy:  Smartphones drove 19.7 percent of all 
online traffic compared to tablets at 11.5 percent, making it the browsing device
of choice.

 When it comes to making the sale, tablets drove 11.7 percent of all
online sales, more than double that of smartphones, which accounted for 5.5 

Has 2013 Holiday season gave birth to a new  $billion dollar online shopping day? The answer is Yes .. Thanksgiving has indeed become the new Thanksgiving with online sales cross the $1billion mark Adobe Digital Index has released its annual forecast based on an analysis of nearly half a trillion visits to retail Web sites, representing possibly the largest and most accurate sales prediction model. This year double-digit grow is expected early on Cyber Monday (up 15%) and Black Friday (up 17%), while Thanksgiving will be the fastest-growing online shopping day (up 21%) in 2013. Cyber Monday, in particular, will break records as the highest single online shopping day ever with sales above $2.27 billion.  Related Reads on Holiday eCommerce Thanksgiving Now a Billion Dollar online shopping DayPre Thanksgiving  Heaviest Online Spending day

Holiday Spending Comparison Black Friday vs Thanksgiving vs Cyber Monday

 

Top 10 Black Friday Deals from Walmart available online   Walmart launched the new Pre Black Friday sale at 8am lastb week ( 22nd November both across their stores as well as online The retailer shouted out big words this week announcing this deal and named competitors like Best Buy, ToysRUs and Target in the announcement, promising to slam their advertised Black Friday deals. Though most of them are across their retail stores. Here are the top 10 Online Deals  which you can get sitting in your home

The Chart Compares Online Shopping During  60 days of Holiday Season from 2009 Onwards to 2012 Its Holiday Time Folks.. Just a couple of days before “US turns over into a Nation of Consumers” and shop till they drop.This Year 2013 is likely to see a Record increase in Retail Shopping as brick and mortar stores do everything to have consumers flock to their stores instead of using gadgets and Devices to Shop Online

Last year around 57.3 million (+18% YoY) Americans clicked their way through Mobile devices includingTablets,Smartphones, and other Gadgets to shop Online on Black Friday and Cyber Monday in their search for bargains. On ‘Cyber Monday’, the real answer to the ‘Black Friday’ of fixed location retailers, the E-commerce turnover then rose by 30% to 1.5 billion US$ – also a new record.  The share of mobile traffic increased dramatically to 18%, the share of turnover for mobile purchases was around 13%. In 2012, the E-commerce turnover for a single day broke the billion dollar mark for the first time ever.Data from ComScore shows that Digital Commerce rose by 26% compared to 2011 (2011: 816 million US$).