Gobal tablet sales set to take over as desktop and Pc sales drop . 2015 will see for the first time when tablets sales cross PC sales as users across the world will adopt tablets as their primary device to work. As the rate of BYOD increasing,both small and medium level companies will move over to tablets to bring cross device compatibility across their work environment. 2015 to 2017 will see a brisk adoption of tablets as PC sales drop
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Showing posts with label Devices. Show all posts
Showing posts with label Devices. Show all posts
July 13, 2015
June 23, 2015
May 13, 2015
2009 to 2015 :change in the mobile industry competitive ecosystem
Just 6 years have shaken up the mobile devices competitive landscape
The above chart compares and depicts the changes in the mobile industry since 2009 onwards In just over 5 years the mobile landscape has undergone a massive shift across its competitive ecosystem . RIM and its brand Blackberry have almost but disspeared. The mobile OS Symbian is history. Microsoft has started making phones after picking up Nokia which was not a long time ago ” the market leader in many counties ..Android today has over 60% mobile OS share as compared to just 4% share back in 2009
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Highest Ownership of tech devices
April 29, 2015
Apple’s revenue by geography:with 70% growth,China set to emerge as no 2 apple market
Chart of the day : ipad loosing its way in the tablet market
Find more statistics at Statista
Apple’s seem to be loosing its leadership position in the tablet market . Apple was the first to enter this market back in 2010 and seems to have lost their way since its heydays in 2013 when it was in its height of popularity. Tim Cook had termed the dip in sales a speed bump last year. However it seems that this bump is beginning to slowly look like the entire road is bumpy
So how did this happen ? : Blurring of lines between the ipad mini and iphone and original ipad: The ipad mini killed the market for apple. The ipad was the kind of Tablet users liked. Stylishly designed..just the right size.The mini killed this market as ” it only served to giveusers the message that even an standard smartphone can be a tablet .Plus the pricing played a big role with the iPhone 6 Plus costing about the same as an iPad mini up front.
This was a typical positioning disaster you cant be everything to everyone. The ipad mini started cannibalizing its own flagship brand . You can see cannibalization of the iPad is shown in a chart from Credit Suiss
Phablets vs Tablets : has the 4 inches Screen Smartphones killed the Tablet star ?
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The chart shows how Phablets has sounded the death knell for Tablets |
Below the cannibalization of the iPad is shown in a chart from Credit Suisse. Characterizing phablets as “4+ inches” seems a little out of date, but the point is clear, phablets like the iPhone 6 are eating into tablet share across the board.
Apple reveals its ipod sales in US

This chart from statista shows Apple iPod touch sales in the United States from the third quarter of 2007 to the second quarter of 2012 .The Apple iPod was released first in 2001 and since the initial release, the iPod has developed and evolved and at present there are 4 different versions available on the market: the iPad Nano, iPod Shuffle, iPod touch and iPod classic. While the market for MP3 players has been declining Apple has and continues to dominate sales and market share in this area . During the above time Apple has sold 46.5 million iPod touch units in the US between the device’s introduction in 2007 and the second quarter of 2012
April 26, 2015
media consumption led by devices and gadgets in south korea now bigger the TV viewing
In south korea, out of 5.7 hours of media usage daily,TV and Smartphones usage now are almost equal .TV usage stands at 88 minutes ,followed by 83mins spend online from a desktop or a laptop .This is closely followed by mobile usage which stood at 81mins and tablets with 38mins
Interestingly the highest number of mobile ads seen by south korean users was via an app,39% as compared to 36% via search engine
April 4, 2015
most popular latest “digital devices” to go online
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via :globalwebindex |
PC, Smartphones and Tablets are among the top 3 devices consumers are using to go online and surf the web.. PC still rules, though smartphones are catching up, Tablets as devices form 47% usage by consumers for going online.
Among emerging devices that are likely to be used to go online from this year inlcude, SMART TV,( connected ti web )SMART WATCHES( pebbles, sony smartwatch, samsung gear), SMART WRISTBAND(nike&addidas)
March 11, 2015
Shipments of the 7inches tablets worldwide grows by 400%
Find more statistics at Statista
The traditional size of Tablets the 7 inches has now been almost been the standard for the ideal size of the media tablet. Increasingly the 7 inches have become the industry benchmark. The data by statista shows the increase in 7inches tablets at a whooping 400% from 17million tablet sales in 2011 to 67million sold in 2013
October 4, 2014
September 23, 2014
Connecting with the digital consumer at the point of purchase
In todays digital world, Brands have an immense challenge to keep up with their customers. As the digital distribution expands and connected devices penetration increases coupled with the fact that ” They are always on the move using multiple devices to consume content at different times of day, in a variety of locations.
Reaching them is a matter of being in the right place at the right time, with the right content. but you can’t be everywhere at once, can you? Using YouTube as a key channel, many brands have found that they can do just that. Here’s why.