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Showing posts with label Devices. Show all posts
Showing posts with label Devices. Show all posts

July 13, 2015

Tablets sales set to cannibalise desktop and PC sales :

Gobal tablet sales set to take over as desktop and Pc sales drop . 2015 will see for the first time when tablets sales cross PC sales as users across the world will adopt tablets as their primary device to work. As the rate of BYOD increasing,both small and medium level companies will move over to tablets to bring cross device compatibility across their work environment. 2015 to 2017 will see a brisk adoption of tablets as PC sales drop

June 23, 2015

Britain’s consumers engagement across devices

" UK smartphone +tablets overtake desktop in the amount of time spent"

 UK users spend more time on  smartphones and tablets  as compared to desktops . In terms of  time spent on devices desktop forms  44% of the time spent, smartphones 21% and tablets form 15%  

May 13, 2015

2009 to 2015 :change in the mobile industry competitive ecosystem

" the change in the mobile industry " 2009 to 2015"

 Just 6 years have shaken up the mobile devices competitive landscape

The  above chart  compares and depicts the changes in the mobile industry since 2009 onwards In just over 5 years  the mobile landscape has undergone  a massive shift across its competitive ecosystem . RIM and its brand Blackberry have almost but disspeared. The mobile OS Symbian is history. Microsoft has started making phones  after picking up Nokia which was not a long time ago ” the market leader in many counties ..Android today has over 60%  mobile OS share as compared to just 4% share back in 2009 

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April 29, 2015

Apple’s revenue by geography:with 70% growth,China set to emerge as no 2 apple market

" apple's revenue from global regions "



 China is on the verge of replacing Europe as apple’s  no 2  biggest revenue making region after growing an at impressive a 70% growth in Q1,2015.
For Apple the growth in Chinese market has surpassed  all  expectations. Europe’s loss is china’s gain as Apple  is set  to  make China its second home after America, the original bastion of  Apple. So far  Apple’s revenue was centered around America which in Q12015  has seen its revenue growing by 23% compared to the  20% growth from  European market. In comparison it has seen  70% growth  from the 
Chinese market during the same duration .Apple’s Asia Pacific revenue  too showed an impressive 33% growth.

Chart of the day : ipad loosing its way in the tablet market

Find more statistics at Statista

 Apple’s  seem to be loosing its leadership position in the tablet market . Apple was the first to enter this market back in  2010  and seems to   have lost their way since its heydays in 2013 when it was in its height of popularity. Tim Cook had termed the dip in sales a speed bump last year. However it seems that this bump is beginning to  slowly look like the  entire road  is bumpy

So how did this happen ? : Blurring of lines between the ipad mini and iphone and original ipad: The ipad mini killed the market for apple. The ipad was the kind of Tablet users liked. Stylishly designed..just the right size.The mini killed this market as ” it only served to  giveusers the message that  even an standard smartphone can be a tablet .Plus the pricing played a big role with the iPhone 6 Plus costing  about the same as an iPad mini up front.

This was a typical positioning disaster you cant  be everything to everyone. The ipad mini started 
cannibalizing its own  flagship brand . You can see  cannibalization of the iPad is shown in a chart from Credit Suiss

Phablets vs Tablets : has the 4 inches Screen Smartphones killed the Tablet star ?

the phablets   have cannibalised the tablet market

The chart shows how Phablets has  sounded the death knell for Tablets

Below the cannibalization of the iPad is shown in a chart from Credit Suisse. Characterizing phablets as “4+ inches” seems a little out of date, but the point is clear, phablets like the iPhone 6 are eating into tablet share across the board.

Apple reveals its ipod sales in US

Statistic: Apple iPod Touch sales in the United States from 3rd quarter 2007 to 2nd quarter 2012 (in 1,000 units) | Statista

 This chart from statista shows Apple iPod touch sales in the United States from the third quarter of 2007 to the second quarter of 2012 .The Apple  iPod was released first in 2001 and since  the initial release, the iPod has developed and evolved and at present there are 4 different versions available on the market: the iPad Nano, iPod Shuffle, iPod touch and iPod classic. While the market for MP3 players has been declining Apple has and continues to dominate sales and market share in this area  . During the above time Apple has sold 46.5 million iPod touch units in the US between the device’s introduction in 2007 and the second quarter of 2012

April 26, 2015

media consumption led by devices and gadgets in south korea now bigger the TV viewing

In south korea, out of 5.7 hours of  media usage daily,TV and Smartphones usage now are almost equal .TV usage stands at 88 minutes ,followed by  83mins  spend online from a desktop or a laptop .This is closely followed by mobile  usage which stood at 81mins and tablets with 38mins
Interestingly the highest number of mobile ads seen  by south korean users  was via an app,39% as compared to 36% via search engine

April 4, 2015

most popular latest “digital devices” to go online

most popular  digital devices by users " to go online "
via :globalwebindex

PC, Smartphones and Tablets are among  the top 3 devices consumers are using to go online and surf the web.. PC still rules, though smartphones are catching up, Tablets as devices form 47%  usage by consumers  for going online.

Among emerging devices that are likely to be used to go online  from this year inlcude, SMART TV,( connected ti web )SMART WATCHES( pebbles, sony smartwatch, samsung gear), SMART WRISTBAND(nike&addidas)

March 11, 2015

Shipments of the 7inches tablets worldwide grows by 400%

Find more statistics at Statista

 The traditional size of Tablets the 7 inches  has now been almost been the standard for the ideal size of the  media tablet. Increasingly the 7 inches have become the industry benchmark. The data by statista shows the increase in 7inches tablets at a whooping  400% from 17million  tablet  sales in 2011 to  67million sold in 2013 

September 23, 2014

Connecting with the digital consumer at the point of purchase

In todays digital world, Brands have an immense challenge to keep up with their customers. As the  digital distribution expands and connected devices penetration increases coupled with the fact that ” They are always on the move  using multiple devices to consume content at different times of day, in a variety of locations.

 Reaching them is a matter of being in the right place at the right time, with the right content. but you can’t be everywhere at once, can you? Using YouTube as a key channel, many brands have found that they can do just that. Here’s why.

May 29, 2014

Mobile Broadband in Europe set to rise to 573million ,set to grow 15% CAGR upto 2017

European Mobile broadband  set to see 100% increase

Mobile Broadband in Europe which  was lagging  as compared to other developed nations is set to  zoom to grow at15% CAGR.. By 2017  Europe will have  573million users connected via mobile broadband . Correspondingly Mobile data volume is set to rise 54%
According to the data by GSM Economy

January 25, 2014

5 Disruptive Technology Gadgets that will go mainstream this year

This years CES (Consumer Electronics Show) showed off some breathtaking Technology Devices , and taken off the wraps on upcoming technology and innovations that are expected to go mainstream this year. Among a few of them are ” wearable devices   and internet-connected car