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Showing posts with label Digital. Show all posts
Showing posts with label Digital. Show all posts

January 24, 2016

local advertising this year to be led by 30% digital media spends

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The above chart  displays  the percentage break of of 2016 local ad spend across entire media spectrum 

BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals  a big shift to mobile, social and video thereby powering online/digital to a 29.1% share of total local ad revenues by 2016(data)

 Digital advertising revenues   will grow to $42.6 billion in 2016,as compared to  $38 billion in 2015

Across  industry   BIA/Kelsey projects total  total local advertising revenues in the U.S. to reach $146.6 billion in 2016, up from $141.3 billion this year, representing a growth rate of 3.75 percent.








January 5, 2016

December 28, 2015

radio exceeds TV in terms of reach

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In the first quarter of 2015 an average of 223 million Americans aged 18+ tuned in to the Radio at least once a week, amounting to a reach of almost 93% of the adult population. 


reach of radio vs TV
However television came in a close second with a weekly reach of 87%, while digital platforms lagged behind considerably. While Radio does win in terms of sheer reach, TV remains unparalleled with respect to average weekly usage. According to Nielsen’s measurements, U.S. adults spent an average of 36 hours a week watching TV in Q1 2015,

December 27, 2015

tax paid by the top 5 tech giants

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How much do the top tech giants pays as tax ? This question has been asked across the political spectrum as well as across business meetings. Time and again both legislators and senators have questioned Large tech companies such as Apple and Google who  are often accused of avoiding U.S. taxes by stashing foreign earnings in countries with lower corporate tax rates.This chart tries to dig through the reality


" US technology companies and their tax liabilities"

Taxes paid by the technology giants  it definitely  not in line with the kind of  profits these companues make.In 2014, Apple paid $13.97 billion in income taxes, which is more than what IBM, Microsoft and Google paid combined. More importantly though, Apple’s effective tax rate (the average rate at which pre-tax profits are taxed) in 2014 was 26.1%. While that is actually higher than it is for many of its fellow tech companies, it is 2.5 percentage points below the average tax rate paid by S&P 100 companies in 2014, not to mention the statutory federal income tax rate of 35%.

December 14, 2015

The hottest 5 consumer technology devices this year

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All around the world, consumers are increasingly using internet to share and make things faster and easier apart from sharing one culture. In an latest Ericsson ConsumerLab survey of 23 countries, it found that  more than three-quarters of consumers browse the internet and half use social media every day



The popularity of  digital streaming overtake broadcast TV among those aged 16-45, with 80 percent in this age group watching streamed video several times a week or more. 77 percent of the total sample population watched broadcast content, compared to 75 percent who favored streaming services, but this is set to change during 2015. The year will be historic, as more people will watch streamed on-demand content than broadcast TV.

December 13, 2015

coming soon :instagram with 3D touch features

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Instagram is planning to bring the 3D Touch feature of ‘Peek and Pop’, currently exclusive to Apple iPhone 6s series, to Android as well. A report on The Verge had noted that the feature had gone live with a new update on Android, but it was later pulled back by Instagram. – 



 However there are some limitations on using Instagram , as users can access 3D Touch features only inside the app and not from the homescreen. Also Android users need to long press to access the feature. The lack of pressure-sensitive screens on Android makes the whole experience less exciting compared to latest iPhones. –

December 10, 2015

multiplatform media usage: france vs germany

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The chart shows how users in France and Germany use mobile and PC .France is ahead in the “mobile only” movement: 6% of France’s users have abandoned computer access altogether in a month, relying on mobile devices exclusively to access online content (Germany 2%). Both France and Germany are witness to the age of connectivity: in both countries, the average user spends more than one day per month online across all devices (Germany 30.5 hours, France 28.8 hours

" france vs germany mobile and digital usage"
while both countries are home to a multi-platform majority, users in Germany (59%) are overall more likely to access online content via both PC and mobile devices in a given month than their French counterparts (51%).

December 8, 2015

latest report on “UK” digital ecosystem and brand spends by device: 5 tips for marketers

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The following report is based on the latest trends on  United Kingdon market including digital media penetration,  broadband access, mobile web, banner revenue and digital spends across United kingdom, including revenue per user, digital usage by device: 2014-2020
The UK trending report  on digital consumption  and ecosystem covers the following 1)Digital Market Outlook: banner advertising revenue in the UK 2014-2020, by device 2) Digital Market Outlook: banner advertising revenue change in the UK 2015-2020


Online Banner Advertising in the United Kingdom : 10 trends for digital marketers by sumitkroy

 )3 Digital Market Outlook: banner ad revenue change UK 2015-2020, by device3) Digital Market Outlook: banner ad revenue per internet user UK 2014-2020 5) Digital Market Outlook: banner ad revenue per internet user UK 2014-2020

December 7, 2015

UK banner advertising set to decline for the next two years

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UK banner advertising will see a decline in the next 2 years. 2015 will see UK online banner ad revenues decline to 1112 million USD from 2014’s $1118billion. Further 2016-2017 will see digital banner ad revenue fall, further, before it recovers to grow in 2018-2020 $3,649m, moving it up to 5th place


December 5, 2015

samsung enormous advertising and marketing budget

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'samsung enormous advertising and marketing budget'
how much samsung spends on its ad budget compared to industry standards. Samsung marketing budget stands at $4000million and is twice the marketing budget of Microsoft corp.
SAMSUNG MARKETING BUDGET IS 3 TIMES DELL AND HP’s advertising budgets 

salaries of sales professionals by industry

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"salaries of sales professionals by industry"
SALARIES OF SALES AND MARKETING PROFESSIONAL BY INDUSTRY.




November 30, 2015

Gaming continue to be the biggest revenue generator across digital media

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"Gaming continue to be the biggest revenue generator across digital media "
chart 1

US Digital media market generated  revenues of  $ 29 billion ( 29,953.2 million) in 2015.With a share of over 30%,online gaming continues to be the  biggest contributor to over online media revenues .” Online Gaming or  “Digital Games”generated over  $10billion or $10,734.4 million  in 2015. 

Digital Gaming is set to continue to be the largest contributor  to the over digital media market till 2018. In 2019 , digital video( see chart 2)  will be the  number one activity in terms of overall digital media revenue contributor, followed by  Gaming 
"2019 will see online video streaming revenues emerge as the number one revenue contributor, replacing online gaming "

chart 2 :2019 will see online video streaming  revenues emerge as the number one revenue contributor, replacing online gaming&nbs
content here

November 13, 2015

November 10, 2015

The best rated website content management tools

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Comparing web content management systems

G2 Crowd Grid for Web Content Management Software

The best  3 CMS solutions ranked by G2  are Wordpress,Hubspot and Jhoomla
The CMS Leaders and High Performers are  determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid: Leaders offer web content management products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources.Leaders products include: WordPress, HubSpot, Joomla, and Wix
The G2 Grid rates products based on the Web Content Management products customer satisfaction and market presence.

November 9, 2015

Political Funding by American biggest Companies : Republicans vs Democrats

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How much does corporate America provide funds as donations  to their political masters at Washington.? While both democrats and Republicans have their friends across silicon valley start ups as well across corporate America.This is the first time we have precise data on which are those corporations and how much do they donate to politicians of both sides of the divide FindTheCompany and InsideGov teamed up to analyze data from the Center for Responsive Politics to see where America’s biggest corporations stand.
Specifically the data in the chart shows the  political donations from 2002 to 2015, then color-coded the results in the chart below.

The chart show  totals include money from individual employees, company-owned political action committees and, in some cases, the treasury of the company itself. The chart does not include “dark money,” which is funneled through nonprofits that aren’t required to report key details publicly

The number 1 in the list Las Vegas sands donates 100% of their donations exclusively to the Conservatives ( Republicans). American Financial Group ,Walmart Stores, Exxon Mobile, Union Pacific Corp and Fedex are some of them who donate a substantial part of their political funding to the Republican Party.

The only exception in the list who has donated entire corporate political budget  to conservatives was Las Vegas Sands .Its the company that owns American casino and resort company that owns The Venetian and The Palazzo, among many other properties. Since 2002, Las Vegas Sands has contributed more money than any other public U.S. company, and 99 percent of that money has gone to Republicans and conservatives.(source )

November 8, 2015

Altanta based Top 10 best companies to work for

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1)Delta Air Lines Inc. ranks No. 1 on the Top Employers list with more than 30,000 full-time employees in the metro Atlanta area. The major airline company, established in Atlanta in 1941, employs more than 80,000 employees companywide

2)Emory University lands again at No. 2  holding on to its position since last year with 24,090 full-time employees in Atlanta

3) Gwinnett County Public Schools ranks third having more than 20,000 full-time staff.

Among the fortune 500 companies
The Home Depot (Ranked 33): The world’s largest home improvement retailer is  headquartered in Atlanta, GA.  The biggest and greatest global brand coke ranked 63  is based out of  Atlanta
" the best companies to work for in Atlanta"
AT&T Inc with more than 16,794 employees at Atlanta also ranks number 1 as the Top Technology Employer at Atlanta
Atlanta is also some to some of the worlds best healthcare companies .Infact among the best companies to work in Atlanta several are across the healthcare verticals ,including Piedmont Healthcare (No. 6), Northside Hospital Inc. (No. 9), Children’s Healthcare of Atlanta (No. 10), Northeast Georgia Health System Inc. (No. 19), and Grady Health System (No. 21) with a combined total of more than 38,000 full-time employees. 

November 7, 2015

Number of Tablets released since the last 5 years

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Number of Tablets Released Each Year from 2010 to 2015 | SpecOut

The number of tablets released every year has been started to growing   by  insane numbers . From only 10 tablets  released during the whole of  2010, it zoomed up to 50  tablets next year in 2011
 In 2012 around 200 tablets were launched., This number went up to 250 in 2013, Finally as the market and consumer preferences starts  settling down , the last  2 years 2013  and 2014  has seen a reasonable launch of  about 100 to 150 tablets annually
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November 4, 2015

Revenues of iPhone now greater than the GDP of 105 countries combined

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Iphone is now richer than these 105 nations nominations


  For the 8th quarter in succession Apple has delivered stunning results exceeding expectations with  $11.1 billion in profits, alongside 31% growth in profits compared to the year ago quarter.

In context of this achievement,iphone’s revenue is bigger than the GDP of 100 countries combined
Industry experts forecast Apple’s revenue is expected to exceed $180bn in 2015

 iPhone’s quarterly revenues now surpass the GDP of over half of the world’s countries — and this comes during Q4, Apple’s second-weakest quarter, historically. The following 105 countries produce less domestic product in a year than the iPhone alone did in three months: