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Showing posts with label digital media. Show all posts
Showing posts with label digital media. Show all posts

January 12, 2016

top 10 tech industry’s biggest philanthropists

"tech industry's biggest philanthropists"


Among the biggest names of tech industry’s CEOS who have embraced philanthropy has been Microsoft’s founder Bill Gates and his wife Melinda Gates.
Some other names which has not been heard too often have been mostly  from the tech industry .Among them   are WhatsApp co-founder Jan Koum, Sean Parker of Napster fame and Nicholas Woodmann, the man behind GoPro. Google founders Larry page and Sergei brin has been into philanthropy for some time now 
Meanwhile recently Mark Zuckerberg  the Facebook Poster boy has joined the illustrious  league of extraordinary CEO’s who have decided  to give back to the world by philanthropy 

radio spends increase by 12 % while digital spends grow 4%

media spends by platforms


Radio spends by US corporations  increased by 5%  last year, led by 12% increase by location radio spots
Magazine  ads decreased by  7% while  newspapers as a media platform declined by 11.8% . Out of Home media grew by just 1% led by Outdoor platforms
data : kantar media

December 22, 2015

google launches its Interactive, 360-Degree “Spotlight 2D and 3D animation video app

Google  has just turned in a new feature a from its photos stable  with ” Spotlight Stories – which is an immersive, 360-degree animated videos meant to introduce a new form of storytelling – to YouTube,.The technology for making these mini-movies was first developed by Motorola Mobility’s Advanced Technology And Products (ATAP) division, but Google continued to fund its development over the years following Motorola’s 2011 Google acquisition.

 The first story to arrive is a holiday film called “Special Delivery,” from Wallace and Gromit creators Aardman Animations. This  feature  will let consumers create movie format powered by sensors like the gyroscope and accelerometer which will  create an immersive viewing experience that involves 3D and 2D animations and 360-degree video angles

The Spotlight Stories only work with the YouTube app on certain Android phones, Google has also created a YouTube 360 version so those with other Android devices can still view the movie, as well as those on iOS devices and the web. And there’s a Google Cardboard viewing option, too. 

December 15, 2015

Indonesia ‘s digital media powered by 56% growth in online video

In Indonesia  the user penetration in the “Digital Video” segment is at 9.92% in 2015. The country’s average   average revenue per user (ARPU) in the “Digital Video” across Indonesia is currently at  USD 8.09 in 2015.

"In Indonesia  the user penetration in the "Digital Video" segment is at 9.92% in 2015."

The “Digital Video” growth in Indonesia  is currently led by online video which is  expected to show a revenue growth of 55.97% in 2016.
However digital music and e publishing will be the biggest digital media  growth stories .
By 2020 digital publishing will grow by a huge 26%, while, digital music revenues will grow by 9%

December 7, 2015

in UK,digital video and e-publishing to contribute the highest revenues across digital markets

 The chart shows which digital media is showing the biggest growth  in united kingdom   between 2015-2018

In the UK market, digital  video and digital music has been growing  the fastest among all digital media with, digital video is growing at 41% followed by digital music with 31%
In 2016, while digital video will continue to grow by double figures, e- publishing will be second highest media media , with 24% growth. 
By 2017, e publishing will see the number one  digital category to drive the highest revenue , followed by digital video


overall media spending by ad categories; digital vs tv vs print vs ooh

According to a recent McKinsey report,total global media spending will rise from US $1.6 trillion in 2013 to a projected US $2.1 trillion in 2018, a 6.4 percent increase compounded annually

"digital media vs Television vs print media ads spent'
overall media  media spending by categories; digital vs tv vs print vs ooh
Media categories  covered in the McKinsey overall media spending report 2015-2018"
Media categories  covered in the McKinsey overall media spending report 2015-2018

overall media spends worldwide is  expected to be lead by  digital advertising, broadband, and video games. The digital including mobile will be  the fastest growing segments over the next five years, with projected compound annual increase of   15.1 percent, 9.6 percent, and 9.3 percent, by 2018
By 2016  digital  advertising will exceed $193billion

. TV advertising, out-of-home advertising, and cinema will be the only other media , besides  digital media  to grow by more than 5 percent on a compound annual basis.The print-oriented segments will remain the weakest over the next five years. Consumer magazines will be lower in 2018 than in 2013, while educational publishing, consumer books, and newspaper publishing will grow at compound annual rates of 1.0 percent or less.

December 4, 2015

10 examples of how retail used digital transformation to wow its consumers

DIGITAL TRANSFORMATION IN RETAIL : how retail brands managed to stay away from the clutter  by using digital media and mobile and reinvented a whole new way of ” wowing their consumer

November 30, 2015

global banner advertising revenues from mobile set to outgrow desktop

" desktop banner ads vs mobile banner ads"

Ad Revenue  led by “Banner Advertising” amounts to USD 17,699 million  2015.  Banner led advertising revenue from the desktop  currently accounts over 65% of the total banner advertising revenues, while the rest comes from mobile advertising.

 In 2016 the gap between desktop banner and mobile banner advertising will decrease as global smartphone penetration  will break all records. By 2017  banner advertising revenues across desktop and mobile  will be identical..

By 2018 Combined desktop and mobile banner ad revenues across the world  is set to grow  to $24885million ( $24.8billion). At this point 2018 and beyond.. mobile banner ad revenues will outpace revenues from  banner advertising across Desktop

February 26, 2015

Digital media Consumption in US to surpass TV viewing for the first time

 infographic of media consumption in US
Americans are most likely to watch less Television and consumer more of digital media this year , and the  media use of American adults will surpass TV use for the first time this year. According to recent eMarketer estimates, Americans aged 18 and older will spend an average of 4 hours and 40 minutes per day on their computers and mobile devices, exceeding TV time by 9 minutes., situated, giving the US government unfettered global access to vast amounts of private information.

April 21, 2014

UK Shows Decline in Most Active Monthly Users

The Most Active Digital Users in UK .39%  UK internet users considered to be the Most Active In terms of Engagement and Bounce rates
Online UK Users Decline
 Source :Nielsen; MediaTel

The UK’s online population has seen a steady, if minute, decline over the last few months, according to data released by online measurement company Nielsen.
In February 2014 a little less than 39 million people accessed the internet in the UK, translating to a month on month drop of 1.1 million users.

March 30, 2013

Digital Landscape in France : Internet vs Mobile

Source: StatCounter Global Stats – Mobile OS Market Share
There were 50,290,226 internet users in France (representing 77.2% of the population) in mid-year 2012 (June 30, 2012), according to Internet World Stats. (Internet World Stats, October 2012)

There were over 40 million internet users in France in August 2012 connecting via fixed internet access, according to Médiamétrie.

The under 25 years old group accounts for 28% of the total audience in August 2012 and they account for 21.,7% of total time spent online. Those aged 35-49 years old spent the most time online (a third of all time spent online). (Mediametrie, October 2012)

8 million people in France used the internet in December 2012, a 1 percent increase over the year. French spent an average of almost 28 hours online, more than the European average. France online video audience grows by a little 1 percent over the year, whilst mobile video audience grows by 110 percent.

Sending pictures of a product to family/friends comes up top with a 35 percent increase from 2.4 million users to 3.7 million users. The second favourite activity of French smartphone owners while in a retail store was taking a picture of a product (6.3 million smartphone owners which is  a 33 percent growth over the year. Other activities that experienced large increases in France were researching product features, comparing product prices and texting or calling friends/family about a


February 26, 2013

Facebook Posts : How To Increase the chances of Clickthrough

Six Ways to Make Your Facebook Posts Succeed – iCrossing by iCrossing

July 14, 2012

Highest Salaries paid by Technology Sector Across The Globe


US Top 5 Highest paying Technology Companies

Zynga  is Ranked 5th among top 25 Companies Paying Highest Salary


5. Zynga might not be a fun place to work, but the salary is great.
Average salary: $111,004
Highest-paying job: Studio General Manager ($158,976)
Lowest-paying job: Game Designer ($77,767)

Twitter is one of the highest-paying Start Ups

4. Twitter is one of the highest-paying startups in the batch.

Average salary: $116,324
Highest-paying job: Systems Software Engineer ($130,000)
Lowest-paying job: Product Designer ($98,222)

Guidewire, one of the best companies to work for,ranks 3rd


3. Guidewire, one of the best companies to work for, also pays very well.

Average salary: $117,515
Highest-paying job: Senior Integration Architect ($132,250)
Lowest-paying job: Quality Assurance Engineer ($95,625)

Yahoo is ranked no 2 in  the top 25  List .


2. Yahoo is still paying a lot to hold onto its engineers.

Average salary
: $118,290
Highest-paying job: Product Management Director ($154,330)
Lowest-paying job: Account Manager ($64,333)

Cisco Systems Tops as No 1 Technology Company paying the highest Salary

1. Cisco Systems actually pays the best!
Average salary: $122,314
Highest-paying job: Senior Director ($208,679)

Source :Businessinside recently published a Global Top 25 Technology Companies that paid the highest, which conducted the research shared its findings here

June 26, 2012

Online Retail Index: China vs 5 Biggest Ecommerce Markets

The latest report from consultancy A.T. Kearney  Showed  that “ Chinese Online Commerce is on the throes of a biggest Leap  and is the number 1 market  among  e-commerce potential among emerging markets.  With more than one in five people with online access ( Chinese), up from 200m in total in 2007 

Its inaugural e-retail index of emerging markets, entitled “Online Retail: The New Frontier for International Expansion,” puts China at the top of a list of 10  countries with potential for big e-commerce growth. The company calculated growth potential by assessing such factors as overall market attractiveness, online infrastructure development, digital laws and regulations, and retail development. China beats out such countries as Brazil, Russia, Chile and Mexic

China was also on track to surpass 1billion mobile connections in Q1 of 2012, with market penetration currently estimated at 72%.Last year Apple said that China was its second-most important market after the US, accounting for 16% of its total revenue in Q4 2011.according to a new report from consultancy A.T. Kearney.

The latest data from Wireless Intelligence shows that China ended 2011 on 973.7m connections, an increase of around 16% year-on-year.

o (see below for the rankings).

China’s vast online retail markets—at $23 billion, second in the world behind the United States.” E-commerce has increased by a 78% compound annual growth rate since 2006, the report says, and will reach $81 billion over the next five years. 

June 16, 2012

Mobile Advertisers Increasingly moves their spends on Lead Generation

According toI Millennial Media recent research data during Q1 2012,shows the new emphasis which marketers are giving to  Lead Gen/Registrations which represented 25% of the Advertisers’ Campaign Goal Mix (Chart A). Brands focused on driving Lead Gen/Registrations utilized form submissions to
gather leads and follow up with consumers about their products
or services.Brand Awareness represented 14% of the Advertisers’ Campaign Goal Mix (Chart A). CPG/FMCG was one of the top verticals which ran campaigns with a goal of Brand Awareness

April 19, 2012

March 12, 2012

Post Recession Markets: Fastest Growing vs Fastest Shrinking

LinkedIn and the Council of Economic Advisors mapped the fastest-growing and fastest-shrinking industries since 2007, the year the Great Recession started. Renewables are at the top and newspapers are at the bottom. Here’s the graph:

The biggest losers are a combination of recession-bit industries — retail is down 15.5% and building materials is down 14.2% — and sectors that were already going through their own recessions before the housing bubble blew up. The collapse of print advertising, for example, is decades in the making. 

The most important story in this graph isn’t the trajectory of the bubbles, but their relative size, which represents the number of jobs in each industry. The industries that added the most jobs, according to the analysis, were “internet, hospitals & healthcare, health, wellness & fitness, and oil & energy.” The housing bubble industries — notably, banking and construction — and demand-sensitive sectors like retail, warehousing, and restaurants, had the worst losses.