Online Marketing Trends

UK’s digital media revenues currently comes from  digital gaming and digital video, Together they both make up 70% digital revenues .Next comes digital music and e-publishing 

digital gaming and streaming video among biggest  online media revenue contributor in UK
UK digital media revenue is a across 4 verticals . 1) online gaming 2)digital music 3) digital video 4)digital publishing in the “Digital Media” UK’s total digital media revenue amounts to 5,460.4 in 2015 million USD in 2014, which is expected to grow to 54billion USD ( 5460 million)

Online gaming forms the biggest pie of UK’s digital revenue with a market volume of USD 2,628.2 million USD ( 26billion USD) in 2015. Next is digital video streaming, followed by epublishing  and digital music

Apple begins its newest s quest to shake up the music industry with the launch of its highly-anticipated streaming service Apple Music. The service will complement features similar to those of competing services such as Spotify and Tidal with elements of human curation and a 24/7 global radio station named Beats .According to a survey by Adison Research (before the launch of Tidal). Pandora has a marketshare of 45%.Pandora is the most used music streaming service in the US followed by iheartradio and itunes radio followed by spotify

Despite all the hype around Netflix streaming, and Apple’s iTunes movie store, the fact of the matter is that the physical disc is still the king of home entertainment, Dan Frommer at SplatF reports. In the  chart above, digital streaming/sales only accounted for 19% of the home entertainment market in the third quarter. The rest of sales comes from DVD/Blu-ray discs.As Frommer points out, this means there’s still plenty of room for growth for Netflix, Apple, Microsoft, Facebook, and others to attack the market.

Goldman surveyed 2,000 US consumers asking them, “Which website do you prefer to use for watching video online?” Amazingly, more people said Netflix than YouTube. On some level it makes sense since Netflix is all about long form video, which could make it preferable. But on the other hand, Netflix has just over 20 million subscribers. YouTube had 144 million unique visitors in the US in February according to comScore.

The number-one game console for Netflix users is actually Nintendo’s  with 25% of Netflix streaming users say they get the service through their Wii, compared with 13% on the PS3 and 12% on Xbox Live.Another 20% connect their computer to their TV to watch Netflix. According to the Data Hulu users are much more attached to their computers — 89% of them watch Hulu on their computer monitor, compared with only 42% of Netflix streaming viewers.The data comes from more than 12,000 online interviews conducted in March.