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Showing posts with label display ads. Show all posts
Showing posts with label display ads. Show all posts

June 15, 2015

advertisers moving programmatic ad spends to private marketplaces

" programmatic ad buying moving to private marketplaces for more control and revenue"

"Impressions from programmatic ad views  by regions"
More and more advertisers and marketers are moving their display share of wallet  to  programmatic inventory buying. This kind of model is different from the ‘ Ad Networks”  kind of marketplace, which has only 3 parties.. the  1)advertiser, the  2)ad Aggregator/Syndicator  or Ad networks/ Site Reps and the 3)Publishers . However  Programmatic ad buying encompasses an array of technologies that automate the buying, placement, and optimization of online media inventory. The last two years has seen RTB/ Programmatic ads taking more and more marketshare.

IDC expects programmatic spending on display and video ads, including on mobile devices, to more than triple this year, to $675 million, growing nearly 10 times the overall display-ad market. This kind of ad display market has 4 essential steps
1 Ad Exchange .2 Real-time Bidding (RTB) .3 Private Marketplace (PMP) .4 Demand-side Platform (DSP)

June 7, 2015

display vs search spends across desktops and mobile:

The above chart shows ” display ads vs search ad spends across desktops and mobiles from 2011 to 2015.

 In 2011  desktop  formed  95% of search spends compared to less than 2% on mobile spends , While display ads formed   96%  ads on desktop compared to 5% across mobile spends In 2014 , 7% search ads were across mobile compared to 14% on desktops

 2015 is likely to see 8%  display and search ads  targeted across mobile phones  while  15%  targeted across desktop

March 19, 2013

Facebook To Use # Hastags for Real Time Search

Facebook is testing whether to follow Twitter’s lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics

Facebook Working on Incorporating the Hashtag – Facebook is working on incorporating the hashtag, one of Twitter’s Digital Media Modern Invention.

This will allow Facebook to target ads across their social graph,  and help the company to monetize its  Facebook Advertisements and sponsored stories , where users liking a story might be targeted or re targeted to show similar advertisement, and  group them  as a symbol to  store and  and archive conversations

However Facebook is yet to comment on what exactly its planning to do with ” Hastag” symbol. This might pit Facebook and Twitter against each other as both fight it out for a pie  of lucrative real time search , as a large amount of data could be structured and classified  with the intent of providing real time personalized search as well as  running contextual advertisement  againts keywords which could power other social networks  as well as   third party real time search providers

Instagram, which Facebook acquired last year, already uses hashtags, allowing users to sort photos by the symbol

August 12, 2011

The Art of Social Media : From Procter and Gamble

Procter&Gamble Social Media Case Study: Procter  presented by Stan Joosten

Procter and Gamble  hiked its world-leading global ad spending 8%, or more than $700 million to $9.3 billion, for the fiscal year ended June 30, setting all-time records both in absolute terms and as a share of sales for the company despite a weak economy and rising commodity costs.
Pand G ‘s ad spending as a share of sales reached 11.3%, a level not reached even in some of the company’s strongest growth years in the middle of last decade. Procter & Gamble (NYSE:PG) recently added “Shop Now” buttons to the Facebook fan pages for its several brands such as Gillette, Olay and Tide.Procter & Gamble recently added “Shop Now” buttons to the Facebook fan pages for its several brands such as Gillette, Olay and Tide.  It also has plans to expand its retailer network for servicing orders to include Wal-Mart) and  Amazon

In 2009  Procter & Gamble Co.  had cut U.S. media spending by 18%  and more  than doubled spending on internet display ads, and 
decreasing their TV advertising by 44 percent. according to data from TNS Media Intelligence. 

Digital platforms have filled the branded content hole created by the collapse of TV soap operas, a branding medium that P&G helped invent with Colgate-Palmolive and Lever Brothers.The switch from soap operas to social media  has  today given ” PG”  one of the strongest presence  among consumer Companies across the social media and internet space  . The Runaway success of PG’s  Old Spice Guy campaign  which  generated the most buzz is the “Smell Like a Man, Man” commercials for Old Spice that ran on YouTube.

The Old Spice man (Isaiah Mustafa, a former football player) created has seen aa sensation with his quips and antics, resulting in over 140 million video views and garnering widespread publicity that led to national exposure on ABC’s “Good Morning America.”|

In the past few months, P&G has executed a number of digital programs as part of its big social media push, using primarily Facebook, Twitter, and YouTube. A campaign for Pampers disposable diapers has appeared on Facebook. An iPhone app for Always feminine products gave women the ability to track their menstrual cycles.

According to P&G, the Old Spice commercials generated 1.8 billion impressions; i.e., people who saw, read or heard about the commercials. The campaign also resulted in a 2,700 percent increase in Old Spice Twitter followers. P&G says sales of Old Spice are growing in the “double digits.”