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December 14, 2015
July 9, 2015
June 3, 2015
10 most popular email marketing software reviewed :infographic
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June 8, 2014
December 30, 2013
Conversion rates of Email Marketing by Subject lines
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December 14, 2013
October 13, 2013
How to increase your email open rates by 35%
‘via Blog this’
Infographic: Send Out-of-this-World Emails – Direct Marketing News: “According to Epsilon’s “Customer Insights Survey,” adult shoppers deem price (38%), quality (19%), and discounts or offers (8%) as some of the most important factors when deciding to purchase a product. So it’s only natural that marketers’ emails address these three primary desires
The top of the mind recall was based on the 3 most important factors
1) offers or coupons which can be redeemed
2)The Headline and the copy of the emailer
3) The Subject of your email ..
2)In fact, respondents say that an email having a coupon (80%), containing information about something new (61%), or being customized to their interests (58%) are very or somewhat important.”
The most important part of your email campaign is based on the fact” Users need to open your email ” inspite of the fact that on a daily average basis around 80% of emails are spam mails
Comparison Chart : Standard Email Services vs Bulk Emailers
The chart above shows ” a standard email mailers which most of us receive on a daily basis. Emailers which are sent to their users if they have 1) either subscribed for a newsletter, Alerts, Notifications on something which you have opted in, ( This also includes payment receipts, invitations,
Transactional Email Service :Transnational email is an expected email because it has been triggered automatically after a transaction or a specific event. Common examples of transnational email is : account opening and welcome message, order shipment confirmation, shipment tracking and purchase order status, registration via a contact form, account termination, payment confirmation, eCommerce purchase and many more.
Bulk Emailers are used by publishers and this can be sent to a third party which sends you a have opted for such a service . Examples include a ” Newsletter which offer a coupon or a gift card which you can redeem ( at a store , a Holiday sales discounts, etc)
The basic difference is that while B2c users are transnational and sent for a service which you requested at some time by consumers
These services help you to send these emails without having to configure and manage mail servers, ensuring you to have state of the art configuration to ensure email deliverability. Your application can usually use SMTP protocol using their SMTP Relay, or use a specificAPI.
While Bulk Emailers are meant for most often that for business or lead generation . These emailers are normaly send as a promotional offer, for a third party. However the veracity of these emailers cannot be ensured, as it migh land up in the junk box, or the email service provider might not recognize the message
October 20, 2012
August 11, 2012
Social Web and Email Marketing CTR Rates
June 21, 2012
November 10, 2011
The Best Times and Worst Times For Email Marketing


May 23, 2011
The Email Obtuiary : Past, Present, Future
March 25, 2011
Statistics On “Mobile Email Consumption
Mobile Email Usage 3 Month Avg. Ending Nov. 2010 vs. 3 Month Avg. Ending Nov. 2009 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens | |||
Total Mobile Audience (000) | |||
Nov-09 | Nov-10 | % Change | |
Used email ever in month | 51,639 | 70,105 | 36% |
Used email almost every day | 31,161 | 43,477 | 40% |
Mobile Email Usage by Demographic Segment 3 Month Avg. Ending Nov. 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens | |
Index* | |
Gender | |
Males | 114 |
Females | 87 |
Age | |
Age 12-17 | 106 |
Age 18-24 | 146 |
Age 25-34 | 160 |
Age 35-44 | 124 |
Age 45-54 | 88 |
Age 55-64 | 50 |
Age 65+ | 25 |
February 5, 2011
November 24, 2007
Tips To Increase your email delivery
1. www.dnsstuff.com/info/revdns.htm
2. http://ezine-tips.com/articles/resources/20010817.shtml
6)Validate HTML content: One of the dirtiest tricks in a spammer’s arsenal is invalid, broken, and malicious HTML code, used to obfuscate his payload. If you use HTML in your messages, make sure your code is error-free and follows W3C HTML guidelines.
How to ensure that your message is displayed properly?
Your recipients must add you to their address book as a sender they recognize and approve. You should add a line to the top of your email which states something like: “Attention AOL 9.0 users – please add [email protected] to your address book so that you can see all of our message.” Alternatively you can use the override feature in Broadcast to only send a text version of the message to AOL clients. For more information on this issue visit: http://library.marketingsherpa.com/barrier.cfm?CID=2455%20
MS 2003 will also filter the images. For more information visit: http://ktdcommunications.com/communications/katydid_023.htm
a)Use a product like Broadcast that conforms to standard protocols for message delivery
b)If you are sending a newsletter place the word “newsletter” and the date (including month) in the subject line. This reduces your spam score
c)Ensure each message contains an unsubscribe statement that links to a valid URL or a valid Mailto: link. However do not use the words “to unsubscribe” as these are now getting filtered. Use something like “to leave”
d)Do not include .exe or attachments in your message
e)Do not purchase lists
f)Do not rent lists that are not double-opt-in
g)Remind people of their relationship with you. Tell them in the message the email address that they used when they subscribed
h) Include a correct reply email address and telephone contact information in each email
i)Avoid sending long text articles
j)Do not send HTML messages without text alternatives. This can be accomplished in Broadcast by using the “Both” options and creating both a text and HTML version
k)Avoid sending messages with a large number of hotlinks
l) Do not use BCC distribution methods with more than 10 names per email. Use a product like Broadcast that creates an individual message for each email
m)Watch your email lists, heavy B2C distribution to @aol.com, @hotmail.com. @msn.com etc may be flagged
n)Avoid using words or phases that trigger spam filters. For more information on trigger words also visit: http://www.doctorebiz.com/06/021106b.htm and http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm
o) Check out the common tests that filters like Outlook and SpamAssassin use to filter your emails and try to avoid. outlook filters/SpamAssassin tests
p) Routinely check http://www.spamcop.net/ to see if you have been blacklisted unfairly. Send an email to have this rectified. They are quite responsive. To check their list enter: http://spamcop.net/bl.shtml?111.111.111.11 (where 111.111.111.11 is the IP address of your sending SMTP)
q)Sending your delivery in small batches of 500 or less might avoid filtration. This can be accomplished easily by modifying your delivery options within Broadcast
r) A practical guide on avoiding spam filters can also be found from Marketing Sherpa
11)Distributed content filters. Several anti-spam companies help ISPs and enterprise customers cope with the influx of unsolicited email. Brightmail and Postini are two leaders in this field.
A Guide To Email marketing Process :Part 1
Simply defined email marketing is a process by which companies can reach out to their global audiences by offering a service or a product , or can it can also be used as a toll for retaining their customers
a JupiterResearch report concluded that spending on Email Marketing will rise from $885 million in 2005 to $1.1 billion in 2010.The most apparent logic that makes email marketing such a killer application is that unlike many other marketing tools, Email marketing can be measured and ROI can be analyzed.other benefits of email marketing are
2) Low cost as compared to traditional forms of marketing
3)Measurable, can be tracked to the nth degree
4)Can be customized
5) Allows more selective targeting , segmentation and Positioning of your products and services
Step 1 : Email Marketing Planning
Email marketing campaigns require that you create and plan the campaign, execute the delivery, and analyze the results. For most organizations who in-source, none of these activities can be done without significant involvement of IT staff. Whether it’s…
- Extracting a targeted list of recipients
- Creating a template for the email
- Testing the email for potential spam-blocking
- Sending the email at specific date and time
- Seeing the results of the delivery after the fact or in real-time
- Analyzing the results and taking corrective actions
Step 2:List Building of Your Database:
Email marketing requires you to have a list of your potential prospects that are interested in your products and services . In short they are our audience that have shown a genuine desire to know more about what you have to offer and have given their explicit permission to receive emails from you at theur mailbox . This is also know as permission based marketing . Further you should have an opt- in and opt- our feature to allow people to subscribe or unsubscribe your emails anytime they want. Many companies source the entire email list from other Emarketing companies . However this might be a problem are for some since you may not know the process by which they have gained access to the database .
Tips for an effective List Building
Use all media you have at your disposal to entice people to come you your sign up page . Your website is the first interaction point for your visitors , ensure that you have the sign up page at all your important landing pages as well as some of the most trafficked internal pages.Similarly, include a link to your sign-up page wherever your company is listed on a partner or affiliate site. Place a PC displaying your sign-up page in your trade show booth. Radio ads should refer listeners to your website. The key is to get them to your website’s sign-up page. When your use a Press Release and provide a link to your newsletter page .
Make it easy to Opt in and opt Out ; provide clear instructions on opting in and more importantly opting out
3) Know your Target Audience
When someone opts-in, you should request a limited number of demographic questions such as: company name, industry and physical location. You can also include a survey to gauge interests directly within your emails. Understand where people are coming from so you can make adjustments as needed for future communications or promotions. One of the best resources for helping you expand your opt-in list is your existing opt-in list. Take advantage of it. Use the feature : Foward this mail Option , to get the viral effect started .
4) Consider the 4 Cs
Clear. Concise. Compelling. Customer-centric. When you write an email, put yourself in the reader’s shoes and think, “Why shouldn’t I hit the delete key right now?” Your readers are not opting in because they want to hear a sales pitch. They need to save time, money or effort, and always, to improve productivity and success. Your message must be compelling enough to convince people to sign-up, valuable enough to keep them wanting more, and useful enough to pass along.
Step 3: Deciding the email Format : HTML vs Plain text : While HTML scores over plain text in terms of look and feel and design capabilties .Many Email Clients blocks HTML images that gives ur users the impression that your emails look incomplete and uncool.
Studies show that marketing emails sent in HTML format get much better response rates and far fewer unsubscribes than those sent in plain text. The reasons for this are many, but perhaps the biggest reason can be summed up this way: HTML messages look cooler.
The great thing about HTML is all your recipients will be able to see it. The problem is that you can’t always predict just how it will look. Users with older or outdated email programs will likely see the message as text, and some will even see all that ugly HTML coding. Those using newer versions of Outlook or Outlook Express, Eudora, or Netscape Communicator will likely see the HTML as it was intended, at least partial.Of all the bulk email management programs available, very few allow you to format text and HTML separately, thus making your message universal. One program in particular, called Broadcast, not only offers this cutting-edge capability, but also provides several list management and marketing tools. For more information on Broadcast HTML, and how you can download a free, fully-functional 10-day trial, see www.mailworkz.com.
Step 4:Creative Execution and usability Design:
The design of a mailer is one of the most important issue for the designers.Some common problems are the:
length of the email
disorganised structure of information
readability of text
Email Deployment and Spam Filters:You can either use a third party email delivery platform like Ybrant’s Zentyl, which is a bulk emaling software that is highly scalable which cans end bulk emails ( more than a million/billiion) in a short time. It provides creating of email campaigns,email list management , campaign tracking and reporting email campaign.
Step 5)Getting Your Email To Your Users mailboxes: How to avoid Blacklisting
We all know email is probably today’s most popular way to advertise. Every day our inboxes are filled with messages from people who want our business – whether we asked for the contact or not. Email is today’s biggest communication factor; but why shouldn’t it be? It’s all but free to use, and it’s almost instantaneous.
But there is one problem with advertising via email that you may not think of very often: blacklisting. All it takes is one complaint, and your ISP or domain name can be put on someone’s blacklist. If you’re on the blacklist, your emails are not getting through – and neither is your advertising message.
So how big of a problem is this? AOL, one of the world’s biggest Internet service providers, blocks a whopping 80% of messages to its subscribers due to blacklising. Your email could be the most legitimate message ever sent, but if one person forgets they signed up or decides to complain, you could be blacklisted. And for your business, the resulting slump in sales can be devastating.
What is a blacklist exactly? A blacklist is a database of known Internet addresses (or IPs) used by individuals or companies sending spam. Various ISPs and bandwidth providers subscribe to these blacklist databases to filter out spam sent across their network or to their subscribers. Companies like AOL, MSN, and Yahoo all have very strict policies on spam, so many well-intended, legitimate emails never get through.
So how can you be sure you haven’t been blacklisted? Unfortunately, you really can’t be 100% sure. You may be on someone’s blacklist and not even know it, and can be added to and removed from blacklists at the drop of a hat. The only way to prevent being blacklisted unfairly is to use today’s technology to keep track of it all. There is cutting-edge software technology available that checks all the major blacklists like Spamcop, MAPS, and SPAMHaus, to ensure your domain or ISP hasn’t been added.