Online Marketing Trends

Western europe retail sales by country breakup:

UK, Germany and Sweden tops western europe retail sales ( except the items autos , gas tickets, holiday and travel bookings). The latest data from Europe’s centre for retailresearch compares the   retail sales by European nations by year 2014 and 2015

VC INVESTMENT IN  UK  last year reached 3.6 billion euro  with  UK and Ireland accounting for 7% of global VC deals  in 2015. The UK tech sector received 70 per cent more funding from VCs last year, compared with 2014, with start-ups gaining just $2.1bn in 2014,according to research
based on the data from  CB Insights and London & Partners,

 However this number pales into insignificance when compared to VC investment and start up growth in US and silicon valley  miles According to the US National Venture Capital Association, $35.7bn was invested in tech companies by US venture funds in 2014 alone.




However UK has traditionally seen increasing VC funding across  financial  technology  start ups. In 2015 Britain’s financial technology( fintech)  investments has  seen significant upside  with several
funding rounds in the vertical  which included  Ebury, a group that helps small businesses trade internationally, which raised $83m; Funding Circle, the peer-to-peer lender, which raised $150m; and WorldRemit, a money transfer group, which raised $100 million

UK’s  strength has been its proximity with the financial centre of London, where it scores over ” the silicon valley’s software power centre

Here is the complete list of French VC start ups that ” provide  funding to ocal french start ups to the tune of $5 million  . This list had been published by Andy Romans at Rubicon.  This list is not final list, there might be some other VC which we missed out. In case you wish your ” VC ” firm to get listed, you can tweet me at twitter.com/aerosmith071 or send me a mail at [email protected]

1	CDC Entreprises	Paris, France	Venture Capital	US$ 1,923	21
2	CM-CIC Capital Prive	Paris, France	Investment Bank	US$ 373	13
3	Amundi SA	Paris, France		US$ 826,684	12
4	Credit Agricole Private Equity	Paris, France		US$ 4,456	12
5	Seventure Partners SA	Paris, France	Venture Capital	US$ 601	11
6	Idinvest Partners	Paris, France	Venture Capital	US$ 3,366	10
7	XAnge Private Equity	Paris, France		US$ 353	9
8	Auriga Partners SA	Paris, France	Venture Capital	US$ 397	8
9	Sofinnova Partners	Paris, France		US$ 1,328	8
10	A Plus Finance	Paris, France		US$ 66	7
11	Emertec Gestion	Grenoble, France	Venture Capital	US$ 144	7
12	Serena Capital SAS	Paris, France	Venture Capital	US$ 120	7
13	Ventech SA	Paris, France	Venture Capital	US$ 439	7
14	Alto Invest	Le Chesnay, France			6
15	Alven Capital	Paris, France	Venture Capital	US$ 180	6
16	Naxicap Partners SA	Paris, France		US$ 974	6
17	Oseo	Maisons-Alfort, France	Government	US$ 361	6
18	Edmond de Rothschild Investment Partners	Paris, France		US$ 580	5
19	Fonds Strategique d’Investissement	Paris, France			5
20	I-Source Gestion SA	Paris, France	Venture Capital	US$ 225	5
21	Innovacom SA	Paris, France	Corporate Venture Capital	US$ 541	5
22	Truffle Capital SAS	Paris, France	Venture Capital	US$ 462	5
23	123 Venture	Paris, France		US$ 180	4
24	ACE Management	Paris, France		US$ 166	4
25	Developpement et Partenariat	Paris, France		US$ 180	4
26	Gimv NV	Antwerp, Belgium		US$ 2,116	4
27	iXO Private Equity SAS	Toulouse, France		US$ 361	4
28	Oddo Asset Management	Paris, France		US$ 204	4
29	Sofimac Partners SA	Clermont-Ferrand, France		US$ 240	4
30	Sudinnova	Lyon, France	Venture Capital	US$ 54	4
31	Turenne Capital Partenaires SA	Paris, France		US$ 361	4
32	BNP Paribas Developpement	Paris, France		US$ 295	3
33	BNP Paribas Private Equity SAS	Paris, France		US$ 971	3
34	Cap Decisif Management	Paris, France	Venture Capital	US$ 58	3
35	CDC Innovation	Paris, France	Venture Capital	US$ 499	3
36	CEA Investissement	Grenoble, France	Government	US$ 18	3
37	CIC Banque de Vizille	Lyon, France			3
38	Entrepreneur Venture	Paris, France	Venture Capital	US$ 42	3
39	Jaina Capital SAS	Paris, France	Angel Investor	US$ 120	3
40	Masseran Gestion SAS	Paris, France	Venture Capital	US$ 56	3
41	Matignon Investissement & Gestion	Paris, France	Venture Capital	US$ 301	3
42	Midi Capital SAS	Toulouse, France		US$ 32	3
43	NextStage Aurel	Paris, France		US$ 176	3
44	OTC Asset Management SA	Paris, France		US$ 301	3
45	Societe Hospitaliere d’Assurances Mutuel	Lyon, France	Venture Capital		3
46	360 Capital Partners	Milan, Italy	Venture Capital	US$ 120	2
47	Apax Partners LLP	London, United Kingdom		US$ 20,000	2
48	Backbone SAS	Paris, France			2
49	Bioam Gestion	Paris, France	Venture Capital	US$ 67	2
50	Esfin Gestion	Courbevoie, France	Venture Capital	US$ 72	2

50 VENTURE CAPITAL FUNDING FIRMS THAT FUNDS EARLY STAGE FRENCH START UPS UPTO 5BILLION USD

The Nordic or Scandinavian nations of Norway, Sweden and Denmark  accounted for 2.1% of total global Venture Capital  invested in 2015  and  made up for 2.2% of the total  global VC deals
Among the largest deals recently in this region were start ups ” SPOTIFY, TRUSTPILOT AND IZETTLE
In 2015 Nordic nations received 1.48billion euros of  venture capital investment , a growth of 40% over 2014.  Out of this  267 start up deals were funded  finally by the VC

YEAR ON YEAR AD SPENDING GROWTH RATES : NORTH AMERICA  AND  UNITED STATES

The latest Carat report on ” global advertising spends”is based on the  data received from 59 markets across the Americas, Asia Pacific and EMEA,

Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US $529billion, while  ad spends in  2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spending

GLOBAL ADVERTISING YEAR ON YEAR GROWTH : 2015 VS 2016

Western Europe remains stable with consistent year-on-year growth at +2.6% in 2015 and +2.9% in 2016 driven by positive momentum in the UK and Spain.


The online & digital  media,  share of  2015 advertising spends was 24.3% which will increase to 26.5% in 2016..Digital continues to be the only channel which is seeing double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016

• Across 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than US $4billion.
  
• The positive momentum of advertising spends  is expected to continue across the world at the 

1. Western Europe at +2.6%, 
2. North America +4.2%
3. Asia Pacific  at +4,1%
4. Latin America +12.7%

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The above chart shows the list of VC backed investment  in united kingdom along with the biggest deals and investment across start ups, which were backed by UK biggest venture funds  

New Enterprise Associates (NEA) was the most active investor in North America in Q4’15, topping the most active investors for the third straight quarter. 

General Catalyst Partners ranked second, while Andreessen Horowitz rounded out the top three followed by Kleiner Perkins Caufield &Bayers and Greycroft Partners as the  most active North American VC firms.
Meanwhile Accel Partners, Foundry group,Google Ventures,Greycroft  Partners,first Round capital and Sequoia  Capital  rounded up the top 10 most active venture funds across the region






High Tech Gruendferfonds, Mercia Fund Management group were the top  most active venture fun investors across Europe.

They were followed by Earlybird  venture capital , NorthWest Fund for Biomedical  and Northzone Venture Capital  to form the top  5 most active venture fund investment group in Europe.

Meanwhile others which  made up the top 10 list were Index Ventures,Octopus Ventures, Point Nine Capital,Draper Espirit, 500 start ups and Wellington Partners

Which are the Biggest Global markets for online gaming by geography

GLOBAL ONLINE GAMING IS ESTIMATED TO BE $91 BILLION,

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 Overall  media spends across all formats  will rise at a 6.1 percent CAGR to US $1.5 trillion in 2018, Within this, Latin America and Asia Pacific will be the fastest-growing regions, and Western Europe will be the slowest-growth region, while Central and Eastern Europe and Middle East/Africa will outpace Western Europe, as will North America

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EMIRATES, DELTA AND  UNITED  are among the worlds most valuable Airlines brand with a combined brand value of over$17.5 billion .The number one airlines brand with a highest brand value is EMIRATES.Emirates  continues to lead the sector with a 21% rise in brand value to US$6.6 billion. Formula 1, the French Open and most importantly football teams from PSG to Real Madrid and Arsenal to AC Milan all display the Emirates logo.


With the exception of British Airways, the European brands in the table have seen minimal growth or a decline in their brand values. Iberia has been the worst affected, its brand value has fallen 23% to $951m. Southwest Airlines achieved a 52% growth in brand value Airlines 50 Sector Analysis – Airlines after a strong financial year and American Airlines’ brand value soared 39% to $3,649m, moving it up to 5th place

UK Internet usage and Penetration by Region In terms of web usage  across United Kingdom , The west Midlands, east Midlands, East of England,London, Scotland ,South East were regions across UK which had the higher internet and web usage

:Source: Office for National Statistics

Regional Distribution  of internet usage in UK

1. The South East had the highest proportion of recent internet users (90%) and Northern Ireland was the area with the lowest proportion (80%) 
2. In quarter 1 (Jan to Mar) 2015, 86% of adults (44.7 million) in the UK had used the internet in the last 3 months (recent users)
3.  Across UK it is estimated that  of 85% The South East had the highest proportion of recent internet users (90%) and Northern Ireland was the area with the lowest proportion (80%).

13 European  consumer Internet start ups  are valued between 1billion to 10billion USD The number one consumer Internet brand  is SPOTIFY  with a valuation of $8.5billion   GLOBAL FASHION GROUP  ranks 2nd and is valued at $3.4 billion  DELIVERY HERO  ranks 3rd and is valued at $3.1 billion

 Chart of the day:  Key statistics that show how the digital divide across the world has been shrinking

 The last 15 years has been remarkable in terms of technological advance. Internet access and mobility  has penetrated vast land masses which did not exist 15 years ago.While Fixed broadband in areas around middle east and north Africa has  failed to grow above 1%, however these nations have made better  progress when it comes to mobile broadband . As of 2015 African mobile broadband penetration levels is lower that 20%

• By end 2014, fixed-broadband penetration will have reached almost 10 per cent globally 
• By 2015, 34% of developing nations have  Internet  access compared to 80% across developed nations
• Forty-four per cent of all fixed-broadband subscriptions are in Asia and the Pacific, and 25 per cent are in Europe.
• Across the LCD ( Least developed countries ) a mere 7% have internet access compared to world average of 46%
• one of of every 5  uses the internet compared to 2 out of 5 in Asia and pacific reasons and 3 out of 5 across  CIS

UK brand marketing spending estimate : digital vs mobile in 2015-2016

While  UK is the undisputed no  nation in terms of being the highest spender on digital medium .Its use of mobile  is growing at an astonishing rate   that even digital media which is more  established .Brands both mid size and enterprise are moving their ad budgets into digital and  the use of the channel is rising fast. According to a new eMarketer report, “UK Mobile Ad Trends: Mobile Matures, Yet Growing Pains Persist,” UK mobile ad spending is expected to almost quadruple to £3.58 billion ($5.68 billion) by 2017.

This chart from statista shows the the income across the UK music industry from 2003 to 2013. Among the formats which in included in the final sales figure include physical, online, mobile and streaming revenue channels. In 2003, industry revenues from UK music industry amounted to 1.2 billion British pounds. This value fell annually, except in 2009 and 2013.

  Germany Mobile web vs tablet web users by income

United Kingdom Mobile Commerce spends per user

 584 million europeans are active web users out of which 46% have active social media accounts, with 1.1billion mobile connections. 34% of users , around 287 europeans use their mobile devices to log onto their social media accounts