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Showing posts with label Facebook mobile. Show all posts
Showing posts with label Facebook mobile. Show all posts

March 12, 2013

20% Facebook Ad Spending coming from Mobile Device

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Mobile Makes Its Mark on Worldwide Facebook Ad Spend – eMarketer: Facebook’s mobile push in 2012 was considerable—from both a user and advertiser perspective—after initial weakness on the devices led to doubts about the social giant’s strength.




But Facebook’s turnaround has been fast, and the concerted effort, one year in, has already made a notable impact on the way the social network earns its worldwide ad revenues.Android received the bulk of Facebook ad spend, at 71%, while on tablets, nearly all Facebook mobile advertising revenues went to iOS devices. This parallels Android’s dominance in the worldwide smartphone market, while Apple’s iPad remains the tablet standard-bearer.

Digital software marketing firm Kenshoo Social looked at its clients’ advertising allocations on Facebook. Businesses served came from a range of verticals around the world, including retail, financial services, entertainment and travel. The digital marketing firm found that already, in December 2012, one in five advertiser dollars on Facebook went to mobile.

U.S. mobile ad spending nearly doubled in the first half of this year to $1.24 billion, according to the most recent data from the Interactive Advertising Bureau. However, mobile still only represented 7% of total online ad spending for that time period.

February 13, 2013

Facebook Access via Feature Phone Higher than Imagined, 200 million and Counting

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‘Facebook For Every Phone’ Page Hits More Than 200M Likes – AllFacebook: More people access Facebook from their phones(and tablets)than on desktop, but that figure isn’t limited to iPhones, Androids, and BlackBerrys. Many people all over the world check their Facebook from feature phones, and it shows. Facebook for Every Phone, the official page for Facebook’s feature phone application, passed 200 million likes Tuesday and shows little signs of slowing.


Facebook for Every Phone is the most popular page on the social network by far. The next most-liked page is Facebook, which has roughly 87 million fans.

 The Facebook for Every Phone app is compatible with more than 3,600 Java-enabled cell phones. According to Inside Facebook, feature phone users are given the option to like the page once they first log into the app.

 The Facebook for Every Phone page has been growing like crazy, and shows no signs of stopping. Here’s a graph illustrating total likes, from PageData:


Facebook for Every Phone is the most popular page on the social network by far. The next most-liked page is Facebook, which has roughly 87 million fans.
The Facebook for Every Phone app is compatible with more than 3,600 Java-enabled cell phones. According to Inside Facebook, feature phone users are given the option to like the page once they first log into the app.
The Facebook for Every Phone page has been growing like crazy, and shows no signs of stopping. Here’s a graph illustrating total likes, from PageData:

September 30, 2012

Digital Technology and Demographic shift : The Rise of Seniors

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Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, according to report by Forrester Research.
Among surveyed online seniors (age 65+):
91% use email.
59% have purchased products online in the previous three months.
49% have a Facebook account.
According to Forbes ,. In 2010 there were more than 40 million people age 65 or older who were living in the United States, and this number is expected to grow to more than 88 million – representing 20 percent of the population – by 2050.
 

June 10, 2012

Facebook Mobile : iPad and iPhone drives 38% mobile usage

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Facebook claims to have a user base of about 750 million. Of this, an estimated that 250 million users access Facebook via mobile devices.
 
Evans estimated that smartphones from Samsung, HTC, Motorola, Sony Ericsson and LG jointly account for about 24 million users, while the official Android Facebook app accounts for about 53 million users. Android, in all, has approximately 76 million Facebook users, in spite of having sold only about 120-130 million handsets.
About 50% to 60% of users of the iPhone and iPod Touch use Facebook. Since Apple has so far sold about 190 million of these gadgets, the number of Facebook users is estimated at around 85 million.
Including devices such as the Kindle, the iPhone and other smartphones, web-enabled tablets, GPS systems, video games and wireless home appliances, the growth of the mobile web has been exponential — and we’re still just at the beginning of this cycle. Morgan Stanley’s analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.