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Showing posts with label Forrester data. Show all posts
Showing posts with label Forrester data. Show all posts

December 13, 2015

Youtube ,Snapchat replaces Facebook as US teens favorite social destination

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A new study by Forrester Research found that just 65 percent of U.S. online users between the ages of 12 and 17 consider Facebook to be cool—ahead of Tumblr (62 percent), Pinterest (58 percent) and Google+ (55 percent), but lagging behind YouTube (80 percent), Snapchat (79 percent), Instagram (78 percent), Vine (72 percent), Twitter (69 percent) and WhatsApp (67 percent).

However, Forrester found that more than 60 percent of respondents use Facebook the most of all social networks, with more than one-third saying they are on it “all the time.”

October 7, 2011

Online Coupon Usage in US : Forrester Report

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The usage of online coupons by US consumers is increasing, according to [pdf] a survey
In 2005, 12% of US households used online coupons. By 2011, that number had reached 22%.1   In July 2011, WhaleShark Media asked Forrester to analyze the impact that online coupon and deal sites have on theincremental business portfolios of its merchant partners. To create a full picture of the online coupon market 
 







 



 



 
Forrester Research Results from “The Impact of Online Coupons and Promotion Codes” indicate 66% of consumers will use online coupons for at least 25% of their purchases in the next 12 months, a 20% increase from 55% who used online coupons for at least 25% of their purchases in the last 12 months.
 

 
This includes a 19% jump in consumers who will use online coupons for 25-50% of their purchases in the next 12 months (26% to 31%) and a 21% increase in consumers who will use online coupons for 50% or more of their purchases in the next 12 months (29% to 35%).
Among respondents with children, there is particularly strong 43%growth in plans to use online coupons for 50% or more of purchases in the next 12 months (28% to 40%). This increase drives a 30% overall increase in plans to use online coupons for 25% or more purchases in the next 12 months (56% to 73%).