Online Marketing Trends

LIST OF STARTUPS BOUGHT BY GOOGLE IN UNITED KINGDOM;

 Out of 8 start ups acquired by Google, the biggest  acquisition in UK or for that matter in Europe was  of  DEEP MIND technologies.
DeepMind technologies, a London-based artificial intelligence firm which specialises in machine learning, advanced algorithms and systems neuroscience was aquired by Google Ventures, the VC group of Google..  Google paid  a hefty amount of  £400m ($650m) for  acquisition of DeepMind

Deep minds  has created a neural network that  might be able  to access an external memory like a conventional Turing machine, resulting in a computer that appears to possibly mimic the short-term memory of the human brain.Deep Mind Technologies plans to develops technologies for e-commerce and games, and plans to  develop computers that think like humans.


The two-year-old artificial intelligence startup was founded by former child chess prodigy and neuroscientist Demis Hassabis alongside Shane Legg and Mustafa Suleyman.

The Google vs Oracle  war continues as  Oracle had earlier  sued Google and claims that it has used its Java software without paying for it in order to further develop the Android OS.





In a court filing, Oracle  says that they are privy an internal confidential information  which claims that Android generates $31 billion revenue for Google, according to Oracle’s lawsuit accusing Android of using heir software without paying any revenue to Oracle

Meanwhile Google pleaded a San Francisco federal judge on January the 20th, that the extremely sensitive information, marked with Attorney’s Eyes Only, surfaced by Oracle’s lawyer, should be redacted and sealed

Google and Oracle has been at war  for nearly 5 years,with Oracle seeking damages  as it accuses Google’s Android of copyright infringement on using java..by releasing thousands of lines of source code from the Java platform

Meanwhile earlier Google paid Apple $1 billion to keep its search engine the default option in iOS , This information was provided by Oracle in its legal battle with Android as an evidence to revealed how much Google has gained from Android.

2016 is supposed to be the breakthrough year for virtual reality headsets. Virtual reality is something that has generated a lot of buzz last year , but 2016 is when the products for VR starts to get launched.. 2016 will   will see  360-degree videos displayed on smartphones giving consumers a first taste of what’s to come

 VR  helps users get immerse and experience real life  environment, thereby allowing users to be on  the surface of a mount everest or moon or mars. The most crucial device needed to experience VR ( virtual reality ) is  head-mounted display (HMD) which helps the user immerse in the virtual environment

Leading technology  experts predict  2016 as the breakthrough year for virtual reality headsets. This data shows which company has done the best job of teasing its product to the public? According to a survey conducted by Statista earlier this year, Facebook’s Oculus Rift scores highest in terms of consumer awareness with 35 percent of the respondents having heard of it.

According to a recent study on the use of tax havens in 2014, the 500 largest American companies hold more than $2.1 trillion in accumulated profits overseas to avoid U.S. taxes

TOP 10 TECHNOLOGY COMPANIES WHICH HAS STASHED THEIR MONEY IN TAX HAVENS

Among the total of $2.1 trillion, of the entire amount siphoned to countries which are tax haves,around 25% of that amount (549.7 billion) is hoarded abroad by ten tech companies alone.Among them Apple remains the undisputed number 1 brand in terms of hoarding cash, parking a whopping $181 billion overseas. That is almost twice as much as second-ranked Microsoft ($108.3b) and roughly three times the total of IBM, has parked the largest amount of cash outside the United States.

The Spotlight Stories only work with the YouTube app on certain Android phones, Google has also created a YouTube 360 version so those with other Android devices can still view the movie, as well as those on iOS devices and the web. And there’s a Google Cardboard viewing option, too. 

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Apple remains the world’s most valuable brands, followed by Samsung and Google



Apple’s brand  value (and those of rival tech firms such as Google and Microsoft) remains stronger than ever.. Among the top 5 Brands after Apple, Samsung is 2nd, Google 3rd, Microsoft 4th and Verizon 5th. All these brands have  registered reasonable brand value growth rates of between 4 and 12%. Walmart is the only brand whose primary application is not in tech or telecoms. Though it has grown 4% this year, what was once the world’s most valuable brand has slipped down the rankings again; now at 10th it looks set to drop out of the top ten next year



The above chart from BrandFinance shows the brand value change ( positive/ negative )

Dell’s $67 billion purchase of EMC is the biggest pure tech acquisition ever. (AOL’s $162 billion buy of Time Warner in 2000 was larger, but Time Warner was a media company, not a tech company.) This chart from Statista shows some of the largest tech acquisitions of the past decade, measured in 2015 dollars.
The Dell : EM2 merger remains the biggest till date a $67 billion deal , followed by HP and Compaq’s $33.6billion. Facebook’s buyout of whatsapp for $19billion was another milestone along with Google and Motorola deal in 2011 for $13.2billion

How has the Twitter Stock fared in the last one year compared to Linkedin
Twitter One year Stock market Return
Linkedin One year stock Market returns