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Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

February 22, 2016

list of ad networks acquired by google ventures

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"list of top 10  most expensive ad networks acquired by google"



So far Google has purchased 16 ad networks, which include online as well as mobile ad networks .Google’s double click acquisition was the most expensive , followed by Admeld .

Google acquired  double click for  $3,100,000,000, while Admeld  was the  second most expensive advertising network  to be acquired by Google for  $400,000,000
Google’s purchase of ad networks gives it enormous reach in display advertising . While AdSense network enables publishers to run relevant ads – including text, image,rich media and video ads


across their websites, The ad networks plays a different role .The ad networks  aggregates  a large number of ad networks (over 65 at last count, including more than half of the largest 20 networks in the US)  which competes in real time auction instead  of  using  historical data, or trying to negotiate prices upfront (usually at a discount). It chooses the highest value ad from these competing networks at each moment,

Google acquisition of ad networks integrated its  AdSense network to work with DoubleClick, Admeld , Invite media and other ad networks t help publishers  more precise metrics  which helps them to judge the effectiveness of their campaigns

google’s most expensive acquisition in united kingdom




"list of acquisition of UK start Uk start ups by google ventures"

LIST OF STARTUPS BOUGHT BY GOOGLE IN UNITED KINGDOM;

 Out of 8 start ups acquired by Google, the biggest  acquisition in UK or for that matter in Europe was  of  DEEP MIND technologies.
DeepMind technologies, a London-based artificial intelligence firm which specialises in machine learning, advanced algorithms and systems neuroscience was aquired by Google Ventures, the VC group of Google..  Google paid  a hefty amount of  £400m ($650m) for  acquisition of DeepMind



Deep minds  has created a neural network that  might be able  to access an external memory like a conventional Turing machine, resulting in a computer that appears to possibly mimic the short-term memory of the human brain.Deep Mind Technologies plans to develops technologies for e-commerce and games, and plans to  develop computers that think like humans.

Deepmind recent made headlines when it announced  that its alphaGo program had successfully beaten  a human professional 

The two-year-old artificial intelligence startup was founded by former child chess prodigy and neuroscientist Demis Hassabis alongside Shane Legg and Mustafa Suleyman.

January 24, 2016

Google’s $31 billion android goldmine,hits oracle wall

The Google vs Oracle  war continues as  Oracle had earlier  sued Google and claims that it has used its Java software without paying for it in order to further develop the Android OS.


" who is winning the war between android vs Oracle "


In a court filing, Oracle  says that they are privy an internal confidential information  which claims that Android generates $31 billion revenue for Google, according to Oracle’s lawsuit accusing Android of using heir software without paying any revenue to Oracle

Meanwhile Google pleaded a San Francisco federal judge on January the 20th, that the extremely sensitive information, marked with Attorney’s Eyes Only, surfaced by Oracle’s lawyer, should be redacted and sealed

Google and Oracle has been at war  for nearly 5 years,with Oracle seeking damages  as it accuses Google’s Android of copyright infringement on using java..by releasing thousands of lines of source code from the Java platform

Meanwhile earlier Google paid Apple $1 billion to keep its search engine the default option in iOS , This information was provided by Oracle in its legal battle with Android as an evidence to revealed how much Google has gained from Android.

January 12, 2016

the most popular VR headset with highest buzz across social web

" virtual reality headset marketshare "



2016 is supposed to be the breakthrough year for virtual reality headsets. Virtual reality is something that has generated a lot of buzz last year , but 2016 is when the products for VR starts to get launched.. 2016 will   will see  360-degree videos displayed on smartphones giving consumers a first taste of what’s to come

 VR  helps users get immerse and experience real life  environment, thereby allowing users to be on  the surface of a mount everest or moon or mars. The most crucial device needed to experience VR ( virtual reality ) is  head-mounted display (HMD) which helps the user immerse in the virtual environment

Leading technology  experts predict  2016 as the breakthrough year for virtual reality headsets. This data shows which company has done the best job of teasing its product to the public? According to a survey conducted by Statista earlier this year, Facebook’s Oculus Rift scores highest in terms of consumer awareness with 35 percent of the respondents having heard of it.

December 28, 2015

approx $2.1trillion stashed away in tax havens by the biggest brands

According to a recent study on the use of tax havens in 2014, the 500 largest American companies hold more than $2.1 trillion in accumulated profits overseas to avoid U.S. taxes


$2.1 trillion stashed away by US tech companies to tax havens"

TOP 10 TECHNOLOGY COMPANIES WHICH HAS STASHED THEIR MONEY IN TAX HAVENS

Among the total of $2.1 trillion, of the entire amount siphoned to countries which are tax haves,around 25% of that amount (549.7 billion) is hoarded abroad by ten tech companies alone.Among them Apple remains the undisputed number 1 brand in terms of hoarding cash, parking a whopping $181 billion overseas. That is almost twice as much as second-ranked Microsoft ($108.3b) and roughly three times the total of IBM, has parked the largest amount of cash outside the United States.

December 22, 2015

google launches its Interactive, 360-Degree “Spotlight 2D and 3D animation video app

Google  has just turned in a new feature a from its photos stable  with ” Spotlight Stories – which is an immersive, 360-degree animated videos meant to introduce a new form of storytelling – to YouTube,.The technology for making these mini-movies was first developed by Motorola Mobility’s Advanced Technology And Products (ATAP) division, but Google continued to fund its development over the years following Motorola’s 2011 Google acquisition.

 The first story to arrive is a holiday film called “Special Delivery,” from Wallace and Gromit creators Aardman Animations. This  feature  will let consumers create movie format powered by sensors like the gyroscope and accelerometer which will  create an immersive viewing experience that involves 3D and 2D animations and 360-degree video angles



The Spotlight Stories only work with the YouTube app on certain Android phones, Google has also created a YouTube 360 version so those with other Android devices can still view the movie, as well as those on iOS devices and the web. And there’s a Google Cardboard viewing option, too. 

December 16, 2015

5 new factors which will impact your seo in 2016 and beyond

THE 15 search factors across on page and off page that will impact your seo in 2016 and beyond.here are 5 things you need to keep in mind as they are set to impact your search  marketing plan in 2016 and beyond

"new seo trust factors list"
"future trends in search ranking : 2016 and beyond"
Domain Level link features along with page leve link, keyword and content features will continue to ule, however, engagement, traffic, lost traffic, click through across the SERP rankings, bounce rates from the SERP pages are the newer algorithm changes, which Google is planning .  Along with those
mobile friendliness and structured data will be given new emphasis. Readibility including font size and text are something to be kept in mind, Using a fancy font might impact your SERP rankings.. and not for the better Experts suggest ” verdana” is the most search friendly font( easily recognizable by bots and human alike )


tech brands form 70% of the 100 most valued 2015 brands

The technology and telecom providers categories comprised 44% of total brand value  in the BrandZ™ Top 100 Most Valuable Global Brands 2015 ranking. 10 years ago  the tech companies accounted for 36% of the total brand value


"global top 100 brands across the world : ranking chart"

"tech brands form 70% of the 100 most valued  2015 brands"
Among the top 100 biggest brands this year APPLE, GOOGLE, MICROSOFT and IBM form the top 4 most valuable brand this year in the  BrandZ WPP group ranking. In fact among the top 10  most valued global brands  in 2015 , 7 brands are across the technology or the telecom space. Brands like  VISA, AT&T and VERIZON  rank  5th ,6th and  7th  respectively . They are followed by Coke, McDonald’s and Marlboro  which are ranked 8th, 9th and 10th. Among the top 100 brands
The 11th-14th rank is once again taken by technology brands with  Tencent, Facebook, Alibaba and Amazon ranking in that order


December 9, 2015

The T top 10 biggest mobile app brands

FACEBOOK, YUTUBE AND  GOOGLE  are among the biggest 3 mobile app brands. According to comscore , some of the largest digital media brands; specifically, Facebook, Google, Apple, Yahoo, Amazon and eBay. These six brands account for 9 of the top 10 most used apps, 16 of the top 25, and 24 of the top 50.

"The biggest mobile app brands"




December 4, 2015

50 American private companies with largest employment

"the   top   50  US companies
WALMART, Mcdonald’s  and Yum Brands are among the biggest private companies   having a workforce that are among the biggest in our country .With the biggest work force in the united states . Combined these top 3  icons together provide   jobs for more than   thirty four hundred thousand
 UPS , IBM,KROGERS  are the next biggest in  size with an average employees of 3,79,000
The top 50 list shows the  biggest US corporations  in terms of manpower





online shopping conversion in google more than 200% as compared to facebook

"online shopping conversion in google more than 200% as compared to facebook"
EMIRATES, DELTA AND  UNITED The above chart shows  and charts ” ecommerce visitors that comes from Facebook vs those who  come google .
The chart clearly shows online shoppers  conversion is  from users who are coming from google is higher that those coming from Facebook.  One of the reasons ” is  context. Google users coming to   shopping sites  clearly ”  have a specific intent, while users coming from facebook are kind of shopper who might be looking to check out and compare websites before they make their final decesion. ecommerce conversion  ratio from users coming from google  is 2.44% as compared to 0.49% from those coming from Facebook.





December 1, 2015

the top 10 global power brands of 2015 by brand value

Apple remains the world’s most valuable brands, followed by Samsung and Google

"apple, samsung and goole among the most powerful power brands"

Apple’s brand  value (and those of rival tech firms such as Google and Microsoft) remains stronger than ever.. Among the top 5 Brands after Apple, Samsung is 2nd, Google 3rd, Microsoft 4th and Verizon 5th. All these brands have  registered reasonable brand value growth rates of between 4 and 12%. Walmart is the only brand whose primary application is not in tech or telecoms. Though it has grown 4% this year, what was once the world’s most valuable brand has slipped down the rankings again; now at 10th it looks set to drop out of the top ten next year




The above chart from BrandFinance shows the brand value change ( positive/ negative )

November 30, 2015

technology industry’s top 5 biggest mergers and acqusitions


Dell’s $67 billion purchase of EMC is the biggest pure tech acquisition ever. (AOL’s $162 billion buy of Time Warner in 2000 was larger, but Time Warner was a media company, not a tech company.) This chart from Statista shows some of the largest tech acquisitions of the past decade, measured in 2015 dollars.
" technology industry's biggest  acquisitions"
The Dell : EM2 merger remains the biggest till date a $67 billion deal , followed by HP and Compaq’s $33.6billion. Facebook’s buyout of whatsapp for $19billion was another milestone along with Google and Motorola deal in 2011 for $13.2billion

November 3, 2015

Stock market returns in the last one year: Twitter vs LinkedIn




How has the Twitter Stock fared in the last one year compared to Linkedin
Twitter One year Stock market Return
Linkedin One year stock Market returns

August 16, 2015

July 23, 2015

financial sector brand spends on Google advertising network



brands across the financial sectors with heaviest spends on on  google 

These are top 5 brands that spends heaviest on ” Google advertising ( adwords)

1)State Farm spends spends on Google awords : $43.7 million

2)Progressive  spends on Google adverting :      :$43.1 million

3) Geico  ad spends across google networks        :$23.7 million

4)Quicken Loans adwords  spends ;                     $22.1 million
                 :
5) eHealth Insurance :$20.6 million:                   $ 20.6 million



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July 22, 2015

industries spending the highest on google advertising program “adwords”



"industries spending  the highest on google advertising program "adwords"

The above charts shows the industries that spends the highest on google’s advertising program.


Google ‘s 2014  revenue from its advertising  program” adwords”   was  almost $56 billion, which was a 12% growth as compared to 2013 in which search giant raked up  $billion from its adwords and display ads program including local search

The break up of  industry verticals which topped spends on Google ads

  1. Financial products  :$2  billion
  2. Insurance products $2 billion
  3. Online Retail :      $2;8 billion
  4. Travel and Tourism: $2.4billion
  5. jobs and education: $2.2 billion
  6. Home and Gardening products: $2.1billion
  7. Consumer electronics   $2 billion
  8. automotive and Vehicle  :$2 billion
  9. Internet and Telecom: $1.7 billion
  10. Business and Industrial :$1.6 billion 



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July 17, 2015

No of Pages indexed by google : 2008 to 2015

"No of Pages indexed by google : 2008 to 2015: chart of the day"

The chart shows the number of webpages that has been indexed by google from 2008 to 2014. Google has 90,000 servers to cache and index all these monumental data . This is almost double the pages as compared to yahoo+ Bing. ( data: statisticsbrain)


Number of annual google searches vs searches vs per day



" number of google searches on an average from 2010 onwards"

The above chart shows the number of Google searches since 1998 onwards by year and by day


Source: Google Official History, Comscore, Statistic Brain Research Institute
he chart shows the number of webpages that has been indexed by google from 2008 to 2014. Google has 90,000 servers to cache and index all these monumental data . This is almost double the pages as compared to yahoo+ Bing. G ( data: statisticsbrain)

July 13, 2015

10 years of smartphone sales : Apple, Android and Nokia


how  nokia countered android and apple

This chart compares Nokia  against  the booming android growth and the growth of Apple smartphones since 2007 . However Nokia was  already faltering as samsung came out with its mind blowing products..and the declining share of RIM and adoption of Android  OS standard all but killed the brand