Online Marketing Trends

EMIRATES, DELTA AND  UNITED  are among the worlds most valuable Airlines brand with a combined brand value of over$17.5 billion .The number one airlines brand with a highest brand value is EMIRATES.Emirates  continues to lead the sector with a 21% rise in brand value to US$6.6 billion. Formula 1, the French Open and most importantly football teams from PSG to Real Madrid and Arsenal to AC Milan all display the Emirates logo.

the biggest deals across Industry

1. The biggest deal  last year was the  Pfizer-Allergan acquisition of $600 billion which was one of the biggest across healthcare in recent times
   
2. The Technology industry’s biggest deal of Dell-Emc was number 2  with  $66 billion.
   
3. Across real estate vertical the acquisition of  Deutsche Wohnen  by  Vonovia  was just $10billion
   
4. Oil and Gas saw the deal in which the BG group was acquired by Royal Dutch Shell for $69.8 billion

Turnover rates vs median experience vs salary comparison chart

Amazon and Google   provide the highest salaries across technology industry, however Google’s average pay of over $107,000 as compared to Amazon’s $93,000 ( This  salary is for candidates  with just one year experience at the individual companies) Amazon pays about $14,000 lower salary than Google. The median age for such salary packages  was just 29 at Google and 32 for amazon

Across  Insurance sector for mutual funds, mass mutual life insurance pays $80,000 (median pay)  compared to American Family Life Assurance whose median pay was $38,000 . They are for  employees  who have been with them for just under a year, whereas the median age for such remuneration was  38.

The chart shows the Salary comparison for some other industries  and companies like  Berkshire Hathaway, New York Life, Scandisk, Devon Energy, Family dollar store and others based on similar median age of the person and the average length of stay in the organisation

AMOUNT OF LOAN PROVIDED BY THE FEDERAL GOVERNMENT TO SET UP THE HEALTHCARE INSURANCE CO OPS

A new breed of health insurers created under the Obama Affordable Care Act — was intended to create non-profit insurers is  on its last legs now ,with several of the ventures forced to close down around the  country. President Obama’s much vaunted Obamacare — is on shaky financial ground in many of the 23 states where the plans began.

The nonprofit health plans were envisioned as a consumer-friendly counterweight to for-profit insurers, a way to provide more competition, greater consumer choice and better coverage in markets typically dominated by big commercial carriers. The government allocated billions of dollars in loans for them, Insurance co ops under health law received $1.17billion  in federal loans , which the government said its  working on recouping the funds

1)Delta Air Lines Inc. ranks No. 1 on the Top Employers list with more than 30,000 full-time employees in the metro Atlanta area. The major airline company, established in Atlanta in 1941, employs more than 80,000 employees companywide

2)Emory University lands again at No. 2  holding on to its position since last year with 24,090 full-time employees in Atlanta

3) Gwinnett County Public Schools ranks third having more than 20,000 full-time staff.

Among the fortune 500 companies
The Home Depot (Ranked 33): The world’s largest home improvement retailer is  headquartered in Atlanta, GA.  The biggest and greatest global brand coke ranked 63  is based out of  Atlanta
AT&T Inc with more than 16,794 employees at Atlanta also ranks number 1 as the Top Technology Employer at Atlanta
Atlanta is also some to some of the worlds best healthcare companies .Infact among the best companies to work in Atlanta several are across the healthcare verticals ,including Piedmont Healthcare (No. 6), Northside Hospital Inc. (No. 9), Children’s Healthcare of Atlanta (No. 10), Northeast Georgia Health System Inc. (No. 19), and Grady Health System (No. 21) with a combined total of more than 38,000 full-time employees. 

Healthcare costs in the U.S. have gone up over 130% in the last decade, and healthcare is currently 18% of the GDP.

The use of healthcare apps set to go mainstream by 2016

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MEAN SALARIES AMONG TOP 10 OCCUPATIONS

 the chart from statista shows  the 15 largest occupation by sectors  groups in the United States a ranked by annual mean wage. The annual mean wage among the 4 million preschool, primary, secondary, and special education school teachers in the U.S. stood at 55,510 U.S. dollars.

Advertising spending on paid digital media by the US healthcare and pharmaceutical industry will hit $1.18 billion in 2013 and rise to $1.47 billion by 2017. 

However continued privacy concerns, regulatory and uncertainty around prescription medicines and patent expirations for blockbuster drugs will continue to put a damper on pharmaceutical-related investments.

eMarketer estimates 46% Healthcare marketers will increased their ad dollars online and Mobile  in building branding-focused campaigns. Search and display will command the largest chunks of digital spending, with growth expected in the areas of mobile, local, video and native advertising. 

Meamwhile 56% ad budget across healthcare and pharmaceutical  space ,including marketers of prescription and over-the-counter products will be   a direct response Campaign

The latest Trends on Web Marketing

Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era.  The mobile industry is working hard to create mobile apps and sites that relate to what’s on TV, in order to capitalize on this behavior.   Read more: http://www.businessinsider.com/second-screen-industry-set-to-explode-2013-6#ixzz2Ym5HcCGh

The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.

Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance-based advertising.