Swedishfirm Kinnevik to invest $90 million in Quikr“Online and mobile classifieds venture” Quikr” has raised $90 million ( 550 crore) from a group of investors led by Swedish investment firm Investment Kinnevik in a deal that marks the largest round of funding for an internet services company in India.
The Indian Internet space , along with increasing Mobile penetration is driving startups to essentially base their business models into two broad Spectrum – those trying to build products and usage organically, and those doing arbitrage (buying traffic from Adwords, and selling to advertisers
According to CEO of quikr , its gets
32million unique visitors every month. Alexa shows a traffic rank of 13
in India and 276 Global rank which is certainly more than impressive. And thats
where “the Brand’ makes a difference to investors .. Its not that
their business model is unique .. but the sheer scale of traffic . which makes
Quikr as the number ‘ no 1 Mobile Classifieds
site ( Justdial is not exactly into the mobile space .. its business started
off as an Offline venture )
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