Online Marketing Trends

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how social buttons increase email marketing effectiveness”.Lessons from Nike

how Instagram can be used to decrease bounce rates and increase engagement

According to a recent conducted study by Curalate and the Internet Marketing Association, only 8% are using social media images and posts to drive email marketing tweet

Instagram’s popularity as a social media photo sharing site is a great opportunity for marketers to use them as a social email marketing strategy. the study also revealed that For example, while 76% of emails include social media buttons, just 14% of emails are being optimized with social images. and , Instagram images are used within emails less than 3% of the time

A recent fitness retail brand delivered a 7X lift in engagement with product photos on their website just 24 hours after sending their first Instagram integrated email..

Instagram Company Statistics Data

1.  Number of users it had after 2 months since its launch : 1 million
2. Total number of Instagram users                                   :182,500,000
3. Total number of photos shared on Instagram                :18,700,000,000
4.  Average photos uploaded daily at Instagram                :58,000,000
5. Average number of likes per day                                   :1,650,000,000
6. Percent of Instagram users located outside the US        : 60 %
7. videos uploaded to Instagram every  first 24 hrs           : 5,000,000
8. Instagram was founded by Kevin Systrom and Mike Krieger in October 2010
9. Users on the internet who use Instagram in percentage : 13%
10. On February 26th, 2013 it celebrated  a 100 million users

 Among Genders who uses  Instagram more :
 Men 10 %
Women 16 %

Instagram usage by race and ethnicity

1. Race / Ethnicity
2. White, Non-Hispanic 11 % 
3. Black, Non-Hispanic 23 %
4. Hispanic 18 %
5. Instagram users Age : 
6. 18-29:   2 8%( in percentage)
7. 30-49:   14%
8. 50-64    3%
9. 65+       2%

Source: Track Maven, Pew Research, Instagram

Research Date: June 11th, 2015

data/source :ebizmba Alexa and Compete published their list of most trafficked  social web sites  this year . Social networking sites led by Facebook and Twitter rules the  social box office with  compete ranking it 3 and Alexa ranking in 2. Alexa ranks websites in terms of web traffic, as a result the lower the alexa rank, the higher the traffic and vice versa.  Compete is a similar tool which ranks web sites  as per unique visitors.   Twitter and Linkedin make the number 2 and 3  most frequented social networks with a compete ranking it  21 and Alexa ranking it 7. Linkedin ranks  25 in compete and 9 in Alexa

Out of Instagram’s  estimated 300m monthly active users around  70% of these people are outside the US.Instagram users  post 70m photos and hit the ‘like’ button 2.5billion times. (according to Instagram’s own blog)

Latest Social Media usage and statistics around the world

The above chart shows the latest social media users across the world. Facebook  continues to top global social media usage with 1.5 billion active users and is miles ahead of its nearest competitor QQ.Chinese  based Tencent holdings owned QQ is ranked no 2 with  829 million active users  with a peak of 176.4 million simultaneous online .

Whatsap with over 700 million users is ranked 3rd while Facebook’s messenger  service with 500million + users is ranked 5th. Linkedin and Skype  ranks 7th and 8th with  347 and 300 million users .Google plus and Instagram takes the 9th  rank with  both standing at 300million users. Twitter ranks 12th with 288million active users

Facebook  with its messenger service along with whatsapp together exceed 2.5billion active users 

US TEENS USAGE OF SOCIAL MEDIA

Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms, per comScore, up from 29.3% reach the prior month, and ranking as the 8th largest app by reach. Facebook remained the top app, with 76.4% reach.

The  chart from statista graph shows most popular brands on Twitter worldwide as of October 2014. With 45.5 million followers, YouTube was the most popular brand on Twitter.Instagram and Twitter ranks 2nd and 3rd with 35million and 32million respectively.

 

SMBs that spend more than $25,000 yearly on ad budgets to allocate 17.4% of their to social media in the next 12 month

Small and Medium Business seems to be very upbeat on Social Media, and plans to increase their budgets this year. Spenders are using multiple social media, with impressive showings by Twitter’s promoted Tweets, along with Pinterest and Instagram gaining a huge popularity among the SMB’s According to BIA/Kelsey these are the most used social media platforms gaining big traction among marketers and where they plan to spend the most are

The above chart  shows data on the top 10 most visited social networks in US  across cross platform devices including browser-based visits across personal computers, tablets and mobile phones
Facebook forms 55.2% of all visits to social media websites in US,followed by Youtube with 20.7% Americans logging in via their smartphones, Tablets or PC/Desktops 

Suprisingly Twitter  is loosing out to Google Plus in terms of online visits as  Google + 4% share  to twitters 2.52% visits. QA Community site Yahoo Answers is visited more than Linkedin( 1.45% vs 1.38%), followed by Pinterest 1.12%

 

Social Media Platform by Reach  Twitter and Instagram are closely matched in total reach, a finding that makes sense given a recent report from the Pew Research Center indicating that a majority of Twitter users also use Instagram. Facebook, of course, continues to stand head-and-shoulders above the rest. Meanwhile, only LinkedIn and Vine are accessed by primarily by desktop-only visitors.

Women are gradually exceeding men in terms of social media engagement. The latest research  research from SheKnows and Harris Interactive shows tha5t after nUK where women outnumbered men US is following the same trend as ” research shows that d US female social network users formed  79% of women ages 25 to 54 used Facebook regularly, compared with a dramatically lower 35% who said they regularly visited YouTube, 30% who said the same of Pinterest, 22% for Twitter, and just 13% for Instagram Read more at http://www.emarketer.com/Article/Women-Up-Time-Spent-on-Social-Platforms/1010477#Rh0rqA50GBq0vEOw.99

Usage of  of Pinterest  among Women users  are showing an upward trend , along with blogging platforms,  and  Instagram. However Facebok still dominates as 30% female users  spend 30%  on Facebook
Women are increasingly using social media to express themselves and have an identity of   their own as ” Men gradually move ” to Gadgets and Smartphone to view sports , Technology and Politcal news

Vine Plays Catch-Up To Instagram With New Features – ReadWrite: “Vine, the Twitter-owned microvideo service, updated its iOS app and narrowed its feature gap with Instagram video. A new “sessions” feature allows users can save any six-second video post and return to it later; another, which Vine calls “time travel,” lets users remove, reorganize or replace video clips.

So how much does ” Brands and Marketers spend on social media ? The above infographic from  digital insights shows that Facebook, Google Plus and Linkedin are the most popular social channels for marketers

Almost three-quarters (70 percent) of brand marketers surveyed by CMO Council and Vizu show that they planned to spend more on their social media marketing in 2013, with mobile (69 percent) and video marketing (64 percent) also high on their budgetary checklist.

According to Nielsen and NM Incite’s latest Social Media Report, consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile

 This chart from  Statista shows “The Most expensive Acquisitions and Mergers for photo sharing websites  in the last 15 years

The No 1 on the list is of  Facebook taking over from ” Instagram” During the tenure  1999  to 2012 On April 9, 2012, Facebook announced its impending acquisition of Instagram, a free photo-sharing app, for approximately 1 billion U.S. dollars in cash and stock, making it the most expensive exit of a photo-sharing website ever. The second-most expensive photo-website sale was News Corp’s 2007 purchase of Photobucket.

When users tap on the mobile ad, it expands and claims that the Big Mac is “the best thing to happen to your mouth since teeth.”From there, users can take a picture of their McDonald’s Big Macs, as well as view a gallery of other photos.