Online Marketing Trends

THE BIGGEST MOST POWERFUL 15 COMPANIES IN CHINA :China is a nation that continues to break global records. It is the world!s largest car market (14 million units sold), has the largest number of Internet users (400 million against the entire US population of 300 million), and its GDP is on the point of overtaking Japan to become the world!s second largest economy after the US. China is now home to among the best global brands.The IPO of Agricultural Bank of China (ABC) in Hong Kong and Shanghai on July 19 this year (and which is reflected in this report) means that China is now home to four of the world’s 10 biggest banks by market capitalization. This has happened only five years since the country’s first major state-owned lender – Bank of China – went public in recordbreaking IPO launches in Hong Kong and Shanghai.



China Mobile is the most valuable China brand, valued at US$22.62 billion. According to latest data  the second  most valuable China brand is banking giant ICBC, which has a brand value of US $16.947 billion.The second most valuable sector is Telecommunications with a combined brand value of US$37.436 billion, or 17.5% of the total. Meanwhile Insurance-related brands make up the third most valuable sector among the top 100 brands with a combined brand value of US$16.217 billion. China Life is by far the most valuable brand in this sector, with a brand value of US$11.073 billion.

ALLIANZ, AXA AND GENERALI  tops as the global biggest insurance powerhouses  ranking among the top 3 biggest insurance companies  with a combined brand valuation of over $425 billion .Chinese-based insurance brands have proved just how lucrative their domestic market can be. With the exception of China Life, which saw a 13% decline in brand value, the Chinese brands in the top 20 all boasted brand value growth of between 23 and 42%. Ping An, now valued at US$11.5 billion, became the most valuable Chinese insurance brand a year after it bought the Lloyd’s of London building, its first real estate acquisition outside China.


Industry giants Allianz and AXA heralded the resurgence of Insurance 50 brands and dominated the top 10, ranking 1st and 2nd as the most powerful insurance brand in the world. Allianz and AXA has been, growing by 2.5% and 2.2% respectively.Late 2013 saw Allianz appoint its first UK brand director in an effort to make the brand as well known in Britain as it is across Europe.The main driver of Allianz’s increasing brand value is solid revenue growth which  is expected to rise from $93billion to $107bn (15%) over the next five years.Italian insurance company Generali is ranked no 3  as the most powerful insurance brand followed by Chinese insurance company Pingan.is ranked no 4, No 5 is China life with  a brand value of  103 billion USD. Prudential of UK is the 6th most powerful insurance company with brand value of 7.8 billion USD
Nippon, Zurich ,Metlife and AIG make up the 7th, 8th, 9th and 10th  position and completes the top 10  most powerful insurance companies across the world

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Global Insurance Premiums are lead by BRIC Nations with China growing 3 times as much as its nearest  BRIC partners

   In a recent  E&Y paper titled” wings of change” on the growth of  life insurance premiums across the world, It  forecasts  BRIC countries to emerge as the biggest growth drivers. But  the number one market is clearly CHINA .The Chinese  life insurance market growth is set to dwarf both India, brazil and south africa( which ranks 4th)   as premium collections is china is forecasted to grow 3 times the number in India, Brazil and South Africa

The UK insurance industry is the largest in Europe and the third largest in the world. UK has seen managing investments of £1.8 trillion (equivalent to 25% of the UK’s total net worth) and paying nearly £12bn in taxes to the Government. I

Insurance  Industry in UK employs around 315,000 individuals, of which more than a third are employed directly by insurers with the remainder in auxiliary services such as broking



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data : US Census Comparison  and data on Non Insured in United states  vs Insured

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 Source: Interactive Advertising Bureau Research Date: May 30th, 2015

Search spends slows down by 5% while , Mobile spends grew by  8% .

1)Meanwhile banners  ads  ranks no  3 in terms of digital spending share but it declined by 3% ( 16% in 2014 vs 19% in 2013 )

2)Last year saw  unprecedented spends on mobile as spends grew by   8%  in 2014  and formed  25% of digital ad spends in contrast to  17% in 2013.Mobile ranks number 2 in overall brands spends across the online media

3)Search  spends  has been impacted  last year  as ad dollars started shifting  to mobile  as search spends declined 5%. Although search marketing ranks no 1 in digital spending  for both 2013 and 2014 , its share has come down to  38% in 2014 as compared to 43% in 2013

4)Online video ranks number 4 in terms of spends with a share of 7% allocated to it ( no change
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1. California residents pay an average insurance premium of $ 795
2. Connecticut  residents average insurance premiums payout is    $799
3. Indiana Residents pays an average premium of  $781
4. New Jersey residents  average insurance  annual premium is  $638
5. North Carolina residents payout is  $631
6. while South Carolina pays av average insurance premium of  $679

Credit Card Comparison by how interest, credit ratings without annual fee powered  y
Credit Cards | Credio How many people in US actually cary credit cards ? what do they but with credit cards and how much do they spent ? Here are some credit card statistics you dint know about’

1.  $1,098 per card that doesn’t carry a balance2 $1,648 per account, 
2. U.S. adults with a credit report and Social Security number3 $3,600 per person,
3.  U.S. resident adults4 $5,234 per person, excluding unused cards and store cards
4. 12 $5,596 per U.S. adult with a credit card
5. $5,700 per household with credit card debt
6. 6 $7,743 per card that usually carries a balance
   
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ONLINE PURCHASE OF INSURANCE POLICIES  IN BRITAIN  AAs of 2014, 21%   British users had purchases insurance  as compared to 18% in 2013 and  2012 In 2013 14% Uk users used online medium to  purchase ” online Insurance policies  and