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Western europe retail sales by country breakup: |
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Showing posts with label italy. Show all posts
Showing posts with label italy. Show all posts
January 28, 2016
January 25, 2016
spain,uk,ireland and portugal among europe’s fastest growing ad makets
YEAR ON YEAR AD GROWTH 2015 VS 2016
global advertising spends across Top 10 markets of western europe is likely to remain positive and will see solid growth across Digital and Mobile channels
Western Europe returned to positive territory in 2014, with +2.8% growth. In 2015, a similar growth rate of +2.6% was forecast with a further increase of +2.9% predicted for 2016.
The European markets showing the highest growth in the region this year and in 2016 are Spain, UK, Ireland and Portugal, whilst in Greece advertising spend has been revised down to -12.0% from +8.0% predicted in the March 2015 report
UK : In 2016 UK market is predicted with a year on- year growth rate of +5.5%. The 2016 UEFA European Football Championships, at which it is possible that multiple home nations may qualify, is likely to start a summer of increased spending, with the 2016 Rio Olympic Games also driving some advertising revenue.

Spain will see a further +6.9% growth is expected in 2016
The advertising market in France is forecast to reach €10billion in 2016, with a Television accounting for 33% share of total ad spends along with 5% increase in digital in 2016
In 2016 Italy will see a growth of 0.7% in overall advertising. The TV market in Italy declined by 3% as print media during the first half of the year is down by -10%.
Russia will start to recover from Q2-Q3 2016. In 2015, only digital media will show increase in spend with +5.7% growth. Online Video is will be growing fastest with +15% yearly growth
January 24, 2016
2016 to see 4.7% increase in global advertising spends,share of online jumps 26%
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YEAR ON YEAR AD SPENDING GROWTH RATES : NORTH AMERICA AND UNITED STATES |
Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US $529billion, while ad spends in 2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spending
Marketers will increase their Mobile and Online Video advertising spends especially across social media, with +51.2% and +22% year-on-year growth expected this year.Programmatic buying is also experiencing rapid growth at a rate of +20% each year.
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GLOBAL ADVERTISING YEAR ON YEAR GROWTH : 2015 VS 2016 |
Western Europe remains stable with consistent year-on-year growth at +2.6% in 2015 and +2.9% in 2016 driven by positive momentum in the UK and Spain.
The online & digital media, share of 2015 advertising spends was 24.3% which will increase to 26.5% in 2016..Digital continues to be the only channel which is seeing double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016
- Across 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the
principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend
is forecast to overtake TV advertising by more than US $4billion.
- The positive momentum of advertising spends is expected to continue across the world at the
- Western Europe at +2.6%,
- North America +4.2%
- Asia Pacific at +4,1%
- Latin America +12.7%
January 16, 2016
mobile spends in europe set to exceed 50% of their digital media spends
IN EUROPE MOBILE SPENDS ON MARKETING AND PROMOTION SET TO TOUCH THE 50% OF OVERALL DIGITAL MARKETING SPENDS
- In UK mobile spends in 2016 is expected to touch 49% of total digital marketing spends
- Norway mobile ad spends will contribute 46%
- France and Denmark mobile will reach 31% in 2016
- Netherlands, Italy and Germany will see its mobile spends reach 44% of their total digital budgets
- Germany mobile ad spends will see the fastest growth in western europe with 13% increase . In 2015 mobile spends in Germany contributed 31% of its online ad spends
- Both Finland and Sweden will see their mobile media spends touch 45%
UK rank first on Europe as the nation with the highest mobile ad spends 49%,followed by Norway.Across Western Europe the average mobile ad spends out of total digital media spends is 44%
January 7, 2016
November 13, 2015
10 biggest markets for netflix with the highest monthly revenue

These are the top 10 nations having the highest Netflix average monthly revenue per users, across all the countries where the video streaming company is present Netflix top 3 markets with biggest monthly average revenue includes Denmark, Norway and Sweden
July 30, 2015
Germany, UK and France top EU internet spends per user
The chart shows the list of European nations who tops internet shopping per users. To see the chart and the list of nations.click here or see below the jump
June 8, 2015
Scandinavian nations, Norway Denmark, Sweden top mobile web usage in Europe
June 2, 2015
mobile vs ecommerce sales compared across North America and Europe by devices

The above chart shows how much is mobile commerce a percentage of ecommerce across US, Canada, UK, Spain, Italy, Poland, France, Germany and Netherlands. The highest mobile to ecommerce sales percentage was found in UK and Germany . In both these countries total mobile commerce formed 28.6 and 27.7% of eCommerce with smartphone contributing to 16.5 and 16.2% and the rest was contributed by tablets .In US mobile to ecom percentage was 26.8 with 14% coming from smartphone and 12.4% coming from Tablets. . It is expected that in UK 28/6% of online sales would be generated by mobile devices this year
May 23, 2015
5 nations where mobile commerce exceeded ecommerce
Globally MCommerce is now 34% of all eCommerce
Latest data from criteo shows that mobile shopping has gone mainstream. For the first time shoppers are moving away from their desktops to mobile..Asian Nations are leading this mobile shopping transformation , while in US mobile shopping share is slightly lower than the
global average, with 29% of eCommerce transactions
coming from mobile devices.
For the first time ever more than 50% of Japan and South Korea users had shopped via mobile devices and had exceeded the volume of eCommerce transactions in Q1 2015.
In UK Mobile shoppers constituted 45% compared to Spain’s 28%
May 14, 2015
change in western europe mobile numbers : 2009 to 2015
Cell phone users United Kingdom :Germany,UK, France, Italy : from 2009 to 2015 Forecast: “The statistic shows the number of cell phone users in selected European countries from 2009 to 2015. in 2009, there were 45.7 million cell phone users in France.”
April 6, 2015
LTE / 4G Coverage in Europe to exceed 83% of population by 2020
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The chart shows the adoption of LTE ( Long term evolution or 4G )By 2020,according to GSMA 83% of European population will be covered by this technology
4G/LTE networks offer the consumer a robust data
connection, as well as higher data transmission
speeds and reductions in latency.There is growing
evidence of a change in consumer behavior when
presented with the greater opportunities offered by
these new applications and services, particularly with
regard to video content. Consumers with 4G/LTE tend to use their mobiles more to interact specially on social media and does it more frequently than laptop or other devices. LTE/4G starts encouraging more data intensive sessions with more
pictures, video and downloading
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Ratio of digital vs mobile budget spends in Europe
Media spends break up in asia pacific
Ratio of digital vs mobile budget spends in Europe by country
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TOTAL MEDIA AD SPENDS IN EUROPE INCLUDIN DIGITAL AND MOBILE SHARE |
Western Europe’s developed economies and high smartphone usage will help push advertisers in the region to allocate larger portions of their budgets toward mobile throughout the forecast period. Across Western Europe, mobile’s share of digital ad spending will climb to 22% in 2016 from 6% in 2012. By 2016, 28% of digital ad spending in the UK will be devoted to mobile advertising while digital ad will account for 45% of overall budget spends.In 2012 this was 36%. a growth of 9% Meanwhile more than 18% of total digital dollars in Denmark, Germany, Italy
and Norway will come from mobile
French advertisers are likely to spent 23.5% on digital, and 15.5% of this on Mobile .Digital spends for Italy would account for 19%by 2016, while 18.7% of this would be on mobile
March 31, 2015
March 25, 2015
Tablet ownership by nations : Top 5 countries with highest tablet penetration
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TABLET OWNERSHIP BY NATIONS
This statistic shows the percentage of tablet computer ownership and usage among the populations of selected countries as of . In the U.S. tablet ownership and usage was found to be at 20 percent of the population. Spain, Australia both have 24% penetration in terms of tablets, Italy ranks 2nd with 23% and US ranks 3rd. UK tablet penetration is 19%
have the highest penetration of Tablets with 24% |
March 13, 2015
Breakup of Italy’s Advertising Spending by Media in 2015
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In 2015 media advertising spends on Newspapers in Italy is set to reach $698 million
The bulk of media advertising spends in Italy continues to be the TV, Internet and Newspapers with TV topping the list . TV advertising in Italy makes the largest pie of media ad spends with $3.4 billion being spent on the medium in 2015.
However the last few years has seen TV ad spends in Italy decline by an average of 12%, except 2014 when it declined by 3%.
However the last few years has seen TV ad spends in Italy decline by an average of 12%, except 2014 when it declined by 3%.
Next comes internet and newspapers where media ad spends are projected to reach $1.2 billion and 698 million this year in Italy
However the last 4 years has seen significant cuts in media spends across both television and print ,while TV spends declined every year since 2011.( In 212 and 2013 it has seen the biggest declines of 15% and 13% respectively)
In 2015 media advertising spends on Newspapers in Italy is set to reach $698 million
Meanwhile Italy’s ad spends across the internet has been showing brisk growth (which after growing by 122% in 2011 recorded 5% growth since the last few years)
In 2015 Italy is likely to see 6.8% growth in media spends across the digital channel , as it set to surpass $1.2 billion.