Online Marketing Trends

Western europe retail sales by country breakup:

UK, Germany and Sweden tops western europe retail sales ( except the items autos , gas tickets, holiday and travel bookings). The latest data from Europe’s centre for retailresearch compares the   retail sales by European nations by year 2014 and 2015

YEAR ON YEAR AD GROWTH 2015 VS 2016

The latest data from Carat, the leading global media network reflects continued optimism on its updated forecasts for worldwide advertising expenditure in 2015 and 2016, 
global advertising spends across Top 10  markets of western  europe is likely to remain positive  and will see solid growth across Digital and Mobile  channels 

 Western Europe returned to positive territory in 2014, with +2.8% growth. In 2015, a similar growth rate of +2.6%  was  forecast with a further increase of +2.9% predicted for 2016.

The European markets showing the highest growth in the region this year and in 2016 are Spain, UK, Ireland and Portugal, whilst in Greece advertising spend has been revised down to -12.0% from +8.0% predicted in the March 2015 report

UK : In 2016  UK market is predicted  with a year on- year growth rate of +5.5%. The 2016 UEFA European Football Championships, at which it is possible that multiple home nations may qualify, is likely to start a summer of increased spending, with the 2016 Rio Olympic Games also driving some advertising revenue.

Germany will see a further increase in advertising spend of +1.7% is predicted for 2016, with no significant impact expected to come from the 2016 UEFA European Football Championships and 2016 Rio Olympics

Spain will see a further +6.9% growth is expected in 2016

The advertising market in France is forecast to reach €10billion in 2016, with a Television  accounting for 33% share of total ad spends along with 5% increase in  digital in 2016

In 2016 Italy will see a growth of 0.7% in overall advertising. The TV market in Italy declined by 3% as print media during the first half of the year is down by -10%.

Russia  will start to recover from Q2-Q3 2016. In 2015, only digital media will show increase in spend  with +5.7% growth. Online Video is will be growing fastest with  +15% yearly growth

YEAR ON YEAR AD SPENDING GROWTH RATES : NORTH AMERICA  AND  UNITED STATES

The latest Carat report on ” global advertising spends”is based on the  data received from 59 markets across the Americas, Asia Pacific and EMEA,

Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US $529billion, while  ad spends in  2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spending

GLOBAL ADVERTISING YEAR ON YEAR GROWTH : 2015 VS 2016

Western Europe remains stable with consistent year-on-year growth at +2.6% in 2015 and +2.9% in 2016 driven by positive momentum in the UK and Spain.


The online & digital  media,  share of  2015 advertising spends was 24.3% which will increase to 26.5% in 2016..Digital continues to be the only channel which is seeing double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016

• Across 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than US $4billion.
  
• The positive momentum of advertising spends  is expected to continue across the world at the 

1. Western Europe at +2.6%, 
2. North America +4.2%
3. Asia Pacific  at +4,1%
4. Latin America +12.7%

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IN EUROPE MOBILE SPENDS ON MARKETING AND PROMOTION SET TO TOUCH THE 50% OF OVERALL DIGITAL MARKETING SPENDS

• In UK  mobile spends in 2016 is expected to touch 49% of  total digital marketing spends
• Norway mobile ad spends will contribute 46%
• France and Denmark mobile will reach 31% in 2016
• Netherlands, Italy and Germany  will see its mobile spends reach 44% of their total digital budgets
• Germany mobile ad spends  will see the fastest growth in western europe with 13% increase . In 2015 mobile spends  in Germany contributed 31% of its online ad spends 
• Both Finland and Sweden will see their  mobile media spends  touch 45%

Explaining economies the bovine way .Australia vs Italy 

These are the top 10 nations having the highest Netflix average monthly revenue per users, across all the countries where the video streaming company is present Netflix top 3 markets with biggest monthly average revenue includes Denmark, Norway and Sweden

13 European  consumer Internet start ups  are valued between 1billion to 10billion USD The number one consumer Internet brand  is SPOTIFY  with a valuation of $8.5billion   GLOBAL FASHION GROUP  ranks 2nd and is valued at $3.4 billion  DELIVERY HERO  ranks 3rd and is valued at $3.1 billion

The chart shows the list of European nations who tops internet shopping per users. To see the chart and the list of nations.click here or see below the jump

How European nations ranks among the highest online spends per user The UK leads in Internet shopping across europe   with a average   1071 sterling per shopper in 2014, which increased almost 10% in 2015  to record 1174 pounds Online retail sales are predicted to reach £52.25bn in the UK this year,  which equals to 15% of retail sales online . Germany ranks no 2 with with  an average german user spending 1023 sterling online as compared to 890 sterling in 2014 , showing a solid growth of  14% in 2015 France takes the next place with online shopping spends per person at 767  sterling, followed by Spain, Italy and Netherlands

 584 million europeans are active web users out of which 46% have active social media accounts, with 1.1billion mobile connections. 34% of users , around 287 europeans use their mobile devices to log onto their social media accounts

Globally MCommerce is now 34% of all eCommerce 

Cell phone users  United Kingdom :Germany,UK, France, Italy : from 2009 to 2015 Forecast: “The statistic shows the number of cell phone users in selected European countries from 2009 to 2015. in 2009, there were 45.7 million cell phone users in France.”

In the past year, the share of impressions from video ad formats has increased over 5X, from 2.5% of all impressions in Q1 2014 to now just over 12.8% of impressions. According to data from mediaworks revenue from video has grown to become over 55% of revenue delivered to publishers.

MIGRATION AND ADOPTION OF LTE/4G ACROSS EUROPE

TOTAL MEDIA AD SPENDS IN EUROPE INCLUDIN DIGITAL AND MOBILE SHARE

This chart  shows the willingness to pay for digital news content in seven countries including the United States, France, Italy, Spain Germany and the United Kingdom.

TABLET OWNERSHIP BY NATIONS  This statistic shows the percentage of tablet computer ownership and usage among the populations of selected countries as of . In the U.S. tablet ownership and usage was found to be at 20 percent of the population. Spain, Australia both have 24% penetration in terms of tablets, Italy  ranks 2nd with 23% and US ranks 3rd. UK tablet penetration is 19% have the highest penetration of Tablets with 24%

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Italy’s estimated media spending  as projected by various marketing  research groups including  GroupM, Zenith Optimedia  and Nielsen show  Italy media spending to be within ” an average of $10billion per year from 2012 to 2015