IDC reports that
Kindle Fire sales have slowed dramatically, down to just about 750,000
units in the first quarter of 2012. Market share for Amazon’s tablet has
dropped precipitously; it is down from 16.8 percent to just over 4
percent.
The latest report from research firm International Data Corporation (IDC) claimed that “a
steep drop in shipments of Android-based tablets offset a strong quarter from
Apple and caused the media tablet market to miss projections for the first
quarter of 2012”.
The firm said total worldwide media tablet shipments for the quarter reached 17.4 million units in 1Q12, 1.2 million units below IDC’s projection for the quarter. This was a quarter-on-quarter decline of 38.4 per cent, which was even steeper than the projected 34 per cent. The sharpest decline, however, was the Kindle Fire: it fell from 16.8 per cent to “just over 4 percent” global market share. This puts Amazon in third place, behind Samsung, while Apple continues to dominate tablet sales.
IDC reports that Apple sold 15.4 million iPads in the fourth quarter of
2011, for a market share of almost 55 percent. As the Kindle Fire faded in
the face of the iPad3 earlier this year, Apple’s market share climbed back to
68 percent.
Kindle during its debut in the last
quarter of 2011, had sold 4.8 million units and had a marketshare of 16.8
percent of the tablet market last year. Amazon took some sales from the iPad
and even more from other Android tablets—it accounted for more than 50 percent
of Android-based tablet sales.
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The Kindle Story Falters, marketshare falls 4% from 16%
8:13 AM /
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