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Showing posts with label Kindle. Show all posts
Showing posts with label Kindle. Show all posts

July 5, 2015

10 ereaders tried tested and reviewed at ” our test centres”

" the war over the ereaders from our test centres"

" portability,reading size, anti glare screen these are few things we miss"
the extent of portability will be the biggest differential among all ereaders"
" ereader testing centre: we pick  the best"

The top 10 ereaders were reviewed and compared by  and among the ebook that were reviewed were 1)NOOK  2)GlowLight 3)  Kobo Aura H2O 4)Kindle Paperwhite  5)Kobo Aura 6)Kobo Glo 7)Kindle 8)ECTACO  9)jetBook Color 2  10)Onyx Boox M96

April 4, 2015

conversion rate and CTR by devices:

 devices and conversion rate

devices and conversion rates

Desktops, Tablets are among the devices where conversion rates  is the highest. Further  among tablets the iPad, Kindle has the highest conversion rate  9% and 8.64% respectively. Windows phone has the lowest CTR,

March 25, 2015

“top 5 facts on global tablet sales : The Story in charts”

State of tablets and marketshare

data via statista
While Apple’s iPad was  not the first company to launch tablets it was the “Linus Write-Top tablet was launched  in 1987 and became the first consumer tablet .. However the timing of the launch made enormous f difference as it became the first tablet to achieve significant success amongst consumers from its launch.  Within its first year the iPad sold more than 19 million units globally and has generated billion dollar revenue figures for Apple on a quarterly basis,

September 9, 2014

UK users will be able to get FireFox Smartphone from 30th September

Firefox finally liften the veil on its smartphones, by announcing that its Fire Phone smartphone  is now available for pre-order in the UK exclusively from mobile operator O2, and will ship on 30 September.
Firefox phone has already debuted in US First unveiled in the United States in June, the Fire Phone features a unique interface which Amazon calls ‘dynamic perspective’. Using four ultra-low power cameras and four infrared LEDs built into the front face of the smartphone, the Fire Phone is able to respond to the way the user holds, views, and moves the device.The Fire Phone is now available for pre-order in the United Kingdom on O2 Refresh for £0 upfront on the £33 tariff.
  •  TheSmartphone. although uses a heavily modified version called Fire OS, which Amazon has previously used on its Kindle Fire tablets.
  •  The Firefox  Phone competes with the Apple iPhone 5s, Samsung Galaxy S5 and Sony Xperia Z3
  • The smartphone runs on a quad-core Qualcomm Snapdragon 2.2 GHz processor and 2GB RAM and comes with either 32GB or 64GB of in-built storage, in addition to free unlimited cloud storage for photo.
  • However Firefox faces a huge challenge as it competes with Apple,Samsung,Nokia , with a revenue of $121, he question is whether it can really compete with the big three, who between them enjoyed sales of more than $200bn in the same year.

July 24, 2014

Mobile centricity and Wealth Distribution: Is Mobile for Masses or Classes


mobile usage and income level : are they inversely related

A recent Mobile from Inmobi  , (  one of the biggest mobile ad platform in terms of reach)

Mobile media have  surpassed traditional media (TV & online) in terms of time spend • 
 Multi-screen behavior is common – 61% of mobile web users engage in mobile activities (e.g. social networking, text messaging) while watching TV •

an average mobile users who use the web ( Mobile web users ) consumes 6 hours of media ( which means apart from mobile web, which is getting streamed to them in real time . additional media usage  like TV/web/ desktop, radio and magazines continue  to be a part of such consumers life. No doubt multi screen behavior  is becoming more mainsrteam now

 Across the 14 markets, growth in mobile use in the next year is likely to come from social media, followed by entertainment

It seems mobile centricity   and income levels are inversely proportional .Mobile centricity defined by: 
•  Relative importance of   mobile in media consumption 
•  Comfort level with transacting through device 
•  Breadth and depth of mobile activity 
•  Mobile influence on offline and online purchasing behavior 

June 18, 2014

Amazon to announce and Unveil its Smartphone Launch Today

This motion graphics chart by Kapitall compares the average return of the stocks compared over time

If you think there are enough players in the smartphone market.. Your plain wrong… would consumers who are already smarting under” plethora of smartphones ” would be willing to give a new player” a chance in the already fragmented market.. Well Amazon would like to believe  that there’s room for one more. After months of hype, the company will likely lift the veil on its own smartphone on Wednesday at an event in Seattle. Though, Amazon is still not  openly commented on the “Details of its offering”, it announced the 12:30 p.m. CST event through a tweet along with a YouTube video teaser that shows users reacting to something being held at lap level, but doesn’t show what’s in their hands. 

According to TIME magazine Reportedly, Amazon’s smartphone will use four corner-mounted cameras to track users’ heads on a 3D space.This is done by employing several infrared sensors to track a user’s face in relation to the phone’s display, making images on the screen appear in 3D

As you tilt your head or the phone, the screen will show a different perspective, and can reveal hidden menus in certain apps. TechCrunch claims that this feature will be kind of gimmicky at first, but it could help with one-handed use if it makes faraway icons and menu items easier to reach with your fingers.With its recent launch of streaming ad free music service for Prime subscribers,with more than 1 million ad-free songs, expect Amazon to hook this up into the smartphone’s software, as it has with the Kindle Fire tablets.

September 26, 2013

Kindle Fire HDX 8.9-inch Tablet Launch a Runaway success

By most measures, Amazon Kindle Fires are the most successful Android tablets on the market. Now, with the introduction of three new models, it’s quite likely the company will only tighten its grip on the lead. At its Seattle, Wash., headquarters Tuesday,

Amazon also claims up to 11 hours of battery life when using the Kindle Fire HDX tablets. See also: Amazon Kindle Fire HD 8.9-inch review: cheap tablet locked into Amazon’s world

Amazon revealed the latest generation of Kindle Fires: the Kindle Fire HDX 8.9-inch, the Kindle Fire HDX 7-inch and the latest Kindle Fire HD. Of the three, the two HDX models certainly raise the bar for pure power and screen resolution. Both are the first tablets to run Qualcomm’s powerful Snapdragon 800 processor, and they’re doing so at 2.2 GHZ, which is essentially desktop speed in a hand-held device. For those of you who saw Qualcomm’s CES 2013 keynote, you may remember that this is the chip that can power 4K (Ultra HD) video from a mobile device

December 14, 2012

Consumer Intention to Buy “Surface Tablet” falls 53%

According to a new survey of U.S. households with broadband access published Thursday by Parks Associates shows that Apple continues to lead the market with the biggest pie coming from iPad,and for the first time, more U.S. broadband households plan to purchase a tablet for the holidays than a laptop, netbook or Ultrabook
Interest in the Surface fell 53% after its price was announced – Apple 2.0 – Fortune Tech: – Consumer preferences in one of this holiday’s hottest categories — tablet computers — shifted pretty dramatically between the third and fourth quarters (Q3,Q4,2012)
According to’ John Barrett of park associates the most dramatic shift, however, was the fall-off in potential Surface buyers.
“Consumers initially expressed interest in the Microsoft Surface,” Barett said, “but once pricing and product details were announced, holiday intentions to purchase a Microsoft Surface dropped to 21% in Q4 from 45% in Q3.”12% said they planned to buy a Google  Nexus and 21% a Microsoft Surface
Apple continues to rule the market with the mini ipad,likely to take away marketshare from Kindle and Surface (microsoft).

November 4, 2012

850,000 iPad minis To be Shipped in the first week of sales

Apple expected to ship 850K iPad minis in first week of sales: As the first iPad mini preorders are being delivered and the tablet hits shelves at brick-and-mortar retailers, shipment forecasts are already being released, with one analyst estimating a total of 850,000 units will go out to consumers over the device’s first week of sales.

According to AppleInsider,  KGI analyst Ming-Chi Kuo  Apple will likely ship around 850,000 iPad minis in its first week on the market, based on supply chain checks and logistical considerations such as transportation.

Reports suggest that if the iPad mini  mass production had started sooner than mid-October, the tablet would have seen higher first-week shipments. As it stands, Apple is in short supply of the 7.9-inch device as about 950,000 units were manufactured prior to launch, a statistic reflected in shipment quotes from the Online Apple Store.

Apple  is expected to be the  no 1  in the mid sized Tablet Market with its iPad mini shipments outperforming Amazon’s Kindle Fire HD and Google Nexus 7, two of the mini’s biggest competitors. In the first two days after launch, iPad mini shipments are expected to reach the Fire’s half-month shipment numbers and surpass the Nexus 7’s average monthly shipments for the fourth quarter.

July 28, 2012

Google Nexus 7 Tablet Sold Out across Online Stores

Asus Google Nexus 7 Spec Chart

Google’s $250 16GB Nexus 7 tablet disappeared from Google’s online Play store over the weekend due to overwhelming demand, according to an online report. A message on Google Play advises tablet shoppers to sign up for e-mail alerts to learn when the tablet is back in stock. 

Google Nexus 7 Tablet Sells Out Online – Datamation: “Roughly 10 days after Google began shipping Nexus 7 preorders, the 16 GB version of Google’s 7-inch tablet is sold out from its online store. The Google Play store greets potential buyers of the tablet, which is priced at $249, with a “coming soon” message and an optional email notification sign up.

Google has not said why the 16GB Nexus 7 is no longer for sale, but anonymous sources “close to Google” told the Guardian that the search giant “seriously underestimated” demand.

The 8 GB version, which costs $199, is still available.”Google has not released sales figures, but selling out of the Asus-built device is a good sign. A quick survey of other online stores, including OfficeMax and B&H, reveals that the tablet is currently in short supply.

A low price helps, too. The 8 GB Nexus 7 model competes against Amazon’s hot-selling, although aging, Kindle Fire in price while delivering more modern hardware. For $50 more, buyers get twice the storage capacity.

July 13, 2012

4 Reasons Why Amazon’s Smartphone Business will Fail

Amazon has ordered 2 million redesigned Kindle Fires for an early August release, says the China Times, via Staska at Unwired.

The new Kindle Fire is said to have a metal frame with a plastic chassis. ) The original Kindle Fire was a clunky piece of hardware that was reportedly picked off a shelf. It looked exactly like the BlackBerry Playbook.

The argument for the Kindle Fire is that Amazon wanted to create a great media consumption device that could also spur sales of content like books and music.
However not everyone is convinced  about the viability and business potential for ” Amazon  Smartphone”  and  Would an Amazon phone do that? Maybe, but reading books and magazines on a phone is just not that good.
According to recent post in  Businessinsider  Launching a smartphone powered by a Amazon would have to compete with Apple, Google, and Microsoft. All three of those companies are very good at producing mobile software. Amazon’s Kindle Fire software is not very good. It will improve, but it will not be anywhere near as good as Apple or Google, or even Microsoft.
Building a smartphone operating system is hard. Just ask RIM, which is struggling to release its next generation of mobile software. And it’s in the smartphone business, unlike Amazon.
Then there’s hardware.Kindle e-readers are nothing special to look at either. But somehow Amazon is going to build beautiful hardware to compete with Apple, Samsung, and Nokia? The only way for Amazon  to make its smartphone business a success, is to build a device better that iPhone .. !

May 9, 2012

How Consumers Purchase eReaders:top 3 trends

According to the Worldwide Quarterly Media Tablet and eReader Tracker, published by International Data Corporation (IDC). Pandigital and Barnes & Noble have lapped Sony to become the #2 and #3 global vendor of e-readers. Sony is neck and neck with Chinese-producer Hanvon in distributing e-readers, and are at the #4 and #5 positions — though are significantly behind the leaders in terms of percentage of market share.

Despite an impressive debut by Amazon, which shipped 4.7 million Kindle Fires into the market, Apple continued to see strong growth in the quarter, shipping 15.4 million units in 4Q11, up from 11.1 million units in 3Q11. That represents a 54.7% worldwide market share (down from 61.5% in 3Q11)

eReaders  Marketshare 2010 and 2011

May 7, 2012

The Kindle Story Falters, marketshare falls 4% from 16%

 IDC reports that Kindle Fire sales have slowed dramatically, down to just about 750,000 units in the first quarter of 2012. Market share for Amazon’s tablet has dropped precipitously; it is down from 16.8 percent to just over 4 percent.

The latest report from  research firm International Data Corporation (IDC) claimed that “a steep drop in shipments of Android-based tablets offset a strong quarter from Apple and caused the media tablet market to miss projections for the first quarter of 2012”.

The firm said total worldwide media tablet shipments for the quarter reached 17.4 million units in 1Q12, 1.2 million units below IDC’s projection for the quarter. This was a quarter-on-quarter decline of 38.4 per cent, which was even steeper than the projected 34 per cent.

The sharpest decline, however, was the Kindle Fire: it fell from 16.8 per cent to “just over 4 percent” global market share. This puts Amazon in third place, behind Samsung, while Apple continues to dominate tablet sales.

IDC reports that Apple sold 15.4 million iPads in the fourth quarter of 2011, for a market share of almost 55 percent. As the Kindle Fire faded in the face of the iPad3 earlier this year, Apple’s market share climbed back to 68 percent.
Kindle during its debut in the last quarter of 2011, had sold 4.8 million units and  had a marketshare of 16.8 percent of the tablet market last year. Amazon took some sales from the iPad and even more from other Android tablets—it accounted for more than 50 percent of Android-based tablet sales.

Source: via Sumit on Pinterest

January 20, 2012

iPad Dominates 15% Of Mobile Traffic

Mobile Traffic  Advertising  Impressions

A new report from Chitika reveals that Apple’s iPad dominates for mobile web traffic and tablet ad impressions, leaving rivals like Amazon and RIM in a distant second and third place.

The Kindle Fire represented 2.4 ad impressions per every 100 iPad impressions on Chitika’s mobile advertising network, while RIM’s BlackBerry PlayBook accounted for 1.8 impressions.
The firm says that Apple’s iPad is responsible for an astonishing 15% of all mobile traffic, and added that web traffic on the Kindle Fire rose 122% in the week following Christmas.

Chitika’s report puts Samsung’s Galaxy Tab ( 10.1-inch model) and Motorola’s Xoom in fourth and fifth respectively, when it comes to tablet ad impressions, with the two firms accounting for 1.6 and 1.55 impressions per 100 iPad impressions respectively.

The State of Amazon’s Kindle : Top 5 Consumption Trends

Amazon’s Kindle Fire is used for reading books more than anything else, according to a survey conducted by RBC Capital.
On the one hand, this is pretty obvious. It’s a Kindle, naturally people will read with it. On the other hand, the Kindle Fire is supposed to be a full-on tablet, akin to the iPad. The iPad’s number one use, at least when we survey users, was surfing the web.

The infographic (below) shows that LA and New York are the top cities in terms of Kindle Fire adoption, but suggests that those residing in California, Texas and Florida get the most out of the device in terms of video.

Ooyala found that video consumption shot up in the days after the Fire’s launch. The research group also claimed that Fire owners are 1.3 times more likely to watch a sports video and 20 times more likely to watch a video on a technology blog, when comparing usage with the typical iPad user.

January 3, 2012

Amazon Kindle Among the Most Gifted Holiday Gifts, Inc. today announced that 2011 was the best holiday ever for the Kindle family as customers purchased millions of Kindle Fires and millions of Kindle e-readers.
More Kindle holiday facts for  2011.
  • Throughout December, customers purchased well over 1 million Kindle devices per week.
  • The new Kindle family held the top three spots on the best seller charts – #1: Kindle Fire, #2: Kindle Touch, #3: Kindle.
  • Kindle Fire is the #1 best-selling, most gifted, and most wished for product across the millions of items available on since its introduction 13 weeks ago.
  • Kindle is also the best-selling product on,,, and this holiday season.
  • Gifting of Kindle books was up 175 percent between this Black Friday and Christmas Day compared to the same period in 2010.
  • Christmas Day was the biggest day ever for Kindle book downloads.
  • Kindle Fire is the best-selling product on’s mobile website and across all of’s mobile applications.

November 8, 2011

Nook Tablet vs Kindle Fire vs Nook Color vs ipad 2

Kindle Fire and the Nook Tablet are similar in many ways. They both have 7-inch displays with resolutions of 1024 pixels by 600 pixels, and they both run on heavily customized versions of Android OS from Google (which means that it doesn’t look anything like the stock Android you might be used to). The Kindle Fire is slightly slimmer than the Nook Tablet (Fire 0.45 inches, Nook Tablet 0.48 inches). The Nook Tablet does weigh 5 ounces less than the Fire.
According To PC World On the inside though, Barnes & Noble has packed in more performance into its Nook Tablet than Amazon did with the Fire. The Nook Tablet packs 1GB or RAM, double the amount found on the Fire (512MB), as well as 16GB of on-board storage, again–double of what’s found on the 8GB Kindle Fire. There’s also a MicroSD card slot on the Nook Tablet, notably missing from the Fire, so you can expand the capacity of your Nook with cards up to 32GB.