|
How do you decide when to use rel=nofollow and when to not . While this has been explain in depth in my earlier post on the importance of rel=no follow and follow links ,one of the best ways to decide this is to understand and analyse which kinds of sites or links influence your posts . In short comparing which is relevant to the website and which one is not.. Assuming you read an article about new seo strategies for 2016 compared to a blog template which you like and want to add that as your template .. which one would you choose for as rel= no_follow links..
In 2005 all 3 search engines,Yahoo, Bing an google agreed to support an initiative to reduce the effectiveness of automated spam
Unlike the meta robots version of NoFollow, a new directive was employed as an attribute with within an or link tag to indicate the fact that the linking site " does not vouch for the quality of the linked pag
Read the follow post below
Y ou an read more about rel=nofollow links and rel=follow links here
If you are running a seo blog , obviously the first one is of relevance, as it gives you information which is topical , relevant and contextual to what your site is about, while the blog template is not.. The analogy is similar. Follow links are used for something that you liked and wish to pass the link juice to the site. It means you are voting for that site and telling the search spiders that the site is trustworthy . Use no=follow for the second one..or your telling the spiders that " you dont wish to pass on the link juice to the site .
|
|
As an entrepreneur, you’ll hear a lot of people tell you that you need to reach out and figure out what people want, which means listening to your critics, often times more patiently than you’d like.
Apple decides to flip the script and instead focus on building what they want to build, no matter the perceived cost. When Steve Jobs debuted the iPad, the critics stood in line, throwing every insult they could muster. The critics said that the iPad would fail. The numbers say otherwise
Stick to you conviction
.Each and every time Apple decided to innovate, they were laughed at. They prevailed anyway.
“Great ideas often receive violent opposition from mediocre minds.”
2. Turn the Ordinary into Something Beautiful
For quite some time, PC fans enjoyed the work of buying their own parts and building their own tower systems. At the same time, PC makers were building standard hardware for standard applications.
Apple would have none of that.
They’ve been pioneering not only the features of standard operating systems and computer systems, but simultaneously reinventing the design standards as well. As a result, we have the gorgeous iMac, the beautiful new Macbook Air, and who could forget, the amazing iPhone 4.
Where others focus on one aspect of the equation, Apple focuses on the entire product, and it shows.
Justify Your Price :We’re in a time when pricing strategies are all over the place. People don’t know what to charge, and in many cases, prefer to race to the bottom instead of pricing strategically to a market that can bear the cost.
Once more, Apple ignores the standard by not only pricing their technology more than 2x what their competitors charge, but doing so without blinking. How can they get away with it?
The truth of the answer is twofold:
1. They build beautiful products for an audience that loves them passionately.
2. They justify their price with features and benefits that can’t be matched.
Lets look at the 4 reasons why Apple can get away with its premium pricing
- No other computer can match the display of a 27” iMac…it simply can’t be done.
- No other software can match what iTunes brings to the table.
- No laptop is as thin as the Macbook Air.
- No software is more intuitive, no product more valuable than the Apple product.
- Any other smartphone looks like it was developed by rookies when compared to an iPhone
You simply cannot compare the two. "
Build a tribe :It’s no secret that Apple has built one of the most hardcore fan bases of any product and of any time. There’s a reason they’re called “fanboys.”
But who cares, right? Most of the chatter is out of jealousy more than anything, but Apple doesn’t really care. They know that they serve an elite audience, and rather than back away from that fact, they embrace i
Why start Ups Fail: 10 Resons why they fail
The wearable market has seen a big spike las year as the market starts to mature. IDC recently announced the Big Three in wearables: Collectively the big 3 Fitbit, Apple, and Xiaomi, controls 65% of wearable market : Fitbit with 22.2%, Apple with 18.6%, and Xiaomi with 17.4% leads the market
;
5 The second coming of snapchat: sequoia,meritech, spark invests $1.8billion as valuation jumps to $18billion
 |
At $19 billion, Snapchat would rank third among all venture-backed companies in terms of value, behind Xiaomi and Uber
|
Snapchat has recently secured $1.8bn in funding, increasing its valuation to $18bn.
The startup received this round of funding from Sequoria Capital, Spark Capital, Meritech Capital Partners and Dragoneer Investment Group.
This valuation is higher than the previous valuation of Snapchat given by its investors in March 2015, which was about $16bn.
Previously, Snapchat had received $175m funding from Fidelity Investments for an overall valuation of $16bn.
Shares of Snapchat were bought by the investors for about $30.72 per share. Experts say that the venture capital firms Sequoria and Spark are reluctant to invest in tech companies.
Reportedly, even Chinese company Alibaba also wanted to invest about $200m in Snapchat, after its $16bn valuation last year.
These companies are said to be investing in Snapchat as many investors believe the app firm has the potential to overtake other social media giants such as Facebook and Twitter.
snapchat's $19 billion valuation means that in terms of pure valuation among the unicorn companies , Snapchat would rank third among all venture-backed companies in terms of value, behind Xiaomi and Uber. If you took its reported valuation as a (very) rough proxy for what it would fetch on the public market, Snapchat would sit among some very big, and very profitable, companies listed on US stock exchanges:
5 Best Practices to create and market your video online
These are the best practices in creating a video
Placement : Embedd the video in a page which the content related rather than just any page
Descriptive text : Describe what your video is about. Keep your description to about 250 to 350 words and ensure you use the keywords liberally in the text
Saving the video : Save the video file inside the curent silo directory , rather than a central video directory
Play :Use the html player to ensure that your video is compatible to different browsers and devices . Dont set up the auto video play automatically. Not all users appreciate a video to open without the user clicking on it .Let users start the video themselves
Size ; Ensure your video can adjust the size automatically if the user screen size shrinks
Quality:render your video in file size that fits the user.Tech savvy or metro cities have faster connections and can handle large files. However ideally the size must be smaller for smoth mobile viewing . Find a balance between good quaility and faster viewing and download speed
Length : small videos are easier to download and convinient to watch. Your video ideally should not exceed 3-5 minutes in length . Remeber user attention decreased with every minute on the web. Create videos that conveys the actual marketing message or crucial information right at the start
Posting:In addition to posting your video on your site. You can upload it across other online video sharing site as well. Youtube, Metacafe, Vimeo and link it back to your site . Alternately you can upload the actualy video on youtube abd link the embedd code to your site or blog
Sceme Mark Up ; Wherever the video is embedded in your site, adding a schema markup in your htnl code can make it easier for search engines to find your video
XML site map:Inform the search engine spiders where they can find your video with an xml site map
5 Tips to optimize your mobile experiance with the right font
The science of choosing an eligible font for your mobile:Mobile users have low attention span.. as its diffucult to strain their eyes tp read what they are looking at
Concentrate on the above of fold . A mobile user will always concentrate on whats above the fold
Always set a font size that is higher than what you use for below the content .
Whether you go with Sans Serif and Serif font, which is the most used font across mobile,consider the height of characters in your font alphabet and the white spaces between the letters
Fonts with moderately high individual characters height and a little bit of space between letters can improve readibility
Make sure to provide enough contrast between the font and background so that users can see your content without straining their eyes and eventually moving on to another site
So which is the best Font : The safest if not the best is using the most common font that mobile device manufacturers and most user prefer according to a latest mobile font report is using Arial, Helveticia ,Courier , Georgia in that order
.
5 Ways to ensuring SEO benefits while deciding your landing page
for any SEO optimisation , landing page is a key. While in organic search, Landing page per se is not that crucial as compared to paid search. But irrespective the nature of search a well designed landing page helps spiders to look at your content in a very structured and granular way. This helps you increase your page score in paid search, and helps your ranking across organic SEO. The above chart illustrates via an infographic showing how a landing page ought to be designed and the key elements to be incorporated
The 12 jewels to be incorporated in your landing page
 5 Biggest Disruptions across The Internet of Things (iOT) across the healthcare domain
Internet of Things across healthcare has been on the upswing for the last one year. iOT across healthcare startups are operating on different pain-points in healthcare and allowing for real-time patient monitoring and prevention care outside of hospital settings. Deals to digital health, an area that encompasses everything from digital therapeutics to health wearables and ingestible connected devices, jumped 20% in 2015.
HEALTHCARE START UPS BY VERTICALS:
The start up category across the healthcare space are concentrated across these key 10 verticals which are
1)Clinical Efficieny
2)Patient monitoring 3)Biometric sensors 4) Home Healthcare 5) Home Health monitoring
6)Brain sensors and Neurotechnology 7)Fitness and wearables 8)Remote data monitoring
9)Cloud-based Hospital Hygiene System and To read more on this go here
BLENDED SEARCH RESULTS :5 Ways it Impacts your organic search results
The introduction of Google’s ‘Snack Pack” results was perhaps the biggest local search shakeup since Google Pigeon rolled out back in July of 2014 which had about 7 parameters on : local search rank"However of late, Google started to blend 7 snack pack into 3 snack packs which are considered the most crucial ranking parameter for local search
Blended search results means" when google " starts searching and ranking your site, its tries to use blended factors to find out how effective you are in terms of vertical search. Blended results such as local, shopping,images, real time videos , news are taken into account and have begun to play an important and crucial role in addition to the standard search results factors.
Here is a lowdown on Blended search results that might help you to rank specially across Local search which might help you to index your site much faster
HOW BLENDED SEARCH HELPS TO RANK ACROSS LOCAL SEARCH
- The business has a listing in the local index including, Google Places ,Yahoo Local, Bing local listings
- The actual business location has the same address as mentioned in in the website and search engine query friendly
- The business has a local phone number for the searched location.
- The website contains local address and phone number for the query
- The website should have more positive and superior ratings by users
- Social Signals : How are your business shared across social media,how much clicks do you manage to generate out of your local ad business cross facebook, twitter , Klout and linkedin among others
- videos that describes the local institution or something about the product and services which are tagged
- The local listings ( google local ) has to be claimed by local owners and verified as their busines videos that describes the local institution or something about the product and services which are tagged
- The local listings ( google local ) has to be claimed by local owners and verified as their business
- Foursquare checkins, mobile clickthrough rates
- Of late behavioral and/or mobile signals to make up 9.5% of the algorithm across localized organic results
- High Numerical ratings on Google Local/ Ratings by Google users ( Google Local)
- The listing title and the description has to have atleast 3 keyword in order to search across blended search SERPS
- The business should be listed across third party data providers and Yellow pages
- Geo-tagged images on photo uploading sites, like Flickr, Dropbox and Panoramio , along with a caption that explain the " Geotagged images and local business
|
Posts
