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optimizing your site for 5 things that search engine cannot see

How do you identify problems with your site which search engines fail to see and leads to search spiders missing indexing your site. Prob…

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July 14, 2016

deciding the optimum url length for search engine benefits

Selecting the most appropriate url formats for search engines: 

How doe a search engine decide the ”  length of  the optimum size of url which is considered to be search friendly ?

While its true that search engines does give a fair amount of importance for the url specification, SE also are quite adept to  understand  and  interpret regular long urls with numerous hypens   and the extent to which webmasters  can use them for ” spamming it ” ( for example some seo webmasters at the sound of getting too excited and may use words like buy-this-awesome-product-iasshumiort-html.as an actual url .) This only sends out the signal and tells the search robots and give them the sound of trumpets” telling them to discount the entire post/ url as a spam .. as its the result of an over excited adolescent seo webmaster




deciding the optimum url length  for  search engine benefits "

" the art of creating search engine friendly url's for optimization"
So how do you show the search engines about the content and its url parameters by ensuring you do this just the right way ?
1) Describe your  content :  if a user can  make an accurate guess about your content  by looking at the address bar, you have done your job
2) Use static URLs: dynamic url’s are harder to index for both search and users
3) Descriptors not numbers:  never use  a random 1234 numbers or a set of numbers..when you can use brand/name etc
4)use lowercase: Although urls can accept both upper and lower always desist from using Uppercase   


July 2, 2016

new infusion of capital to venture funds falls off the cliff

While  Start up funding shows signs of decline, Investment infusion across several VC firms showed signs of  revival.
. According to Venture Pulse, the first quarter of 2016 saw US$25.5 billion invested across 1,829 deals, marking the second-straight quarter in which investors dialed back VC funding and activity.


" list of VC firms with new infusion of capital"

VC  Capital Infusion since the last one year

VC  which received fresh fund infusion  by regions

The scramble to find the next Unicorn saw investors open their checkbooks for mega-rounds throughout most of 2015. However, these $100M+ equity financings remain depressed after falling off a cliff in Q4’15, with all major markets trending flat at best. Q1’16 saw $8.7B invested across 37 such deals, compared to $11.5B over 40 deals last quarter.


June 20, 2016

10 wearable start ups with highest vc funding sitting on the biggest cash pile

The first quarter of 2016 saw $1.4 billion in venture capital funding and the most merger and acquisitions transactions in a single quarter to date. The biggest VC investment in 2016 , has been so far   on  Healthcare wearables and technology vertical .According to  Mercom capital   the first 6 months  in 2016  has seen  VC’s  landing up with war chests  of $260million  to lap up   the most promising investments across wearables technology

The growth of wearables  started gaining traction since 2009  as funding to wearables startups surpassed $2.2B across the past five years, accrued over 195 deals.

" top 10 biggest wearable brands with highest VC funding"

Jawbone, at $614M raised, is the most well-funded private wearables company. amongAmong i (Jawbone took on $300M in debt financing in April 2015).Andreessen Horowitz, Atomico Black Rock, Deutsche Telekom Strategic Investments ,Firsthand Technology Value Fund   are among  those who have invested in jawbone



The most active VC   money that has been chasing the wearables sector   happens to  be  Andreessen Horowitz and Khosla Ventures.Among the biggest VC funding  across wearable technology  was  last years  $542M Series B raised by Magic Leap, Florida-based developer of head-mounted augmented reality displays. Magic Leap raised capital in that round from a wide range of investors including smart money VCs Andreessen Horowitz and Kleiner Perkins Caufield & Byers.

VC interest in this sector  has been across 4 areas 
1)  Health and fitness bands:
2)Smart Watches and jewelry:
3)Smart apparel: OMsignal (smart workout apparel).
4)medical devices( mistfit wearables)



June 16, 2016

facebook and twitter face lawsuit by father of daughter was killed in french attacks



Are social media firms doing something to stop the ISIS cyber terror and broadcasting messages across Facebook and Twitter

The daughter of Reynaldo Gonzalez who was killed in the paris attacks which killed 130 people filed a case against social media companies, Facebook, Twitter and Google. Reynaldo’s daughter  21,was killed  in the Paris massacre  claims that  is suing Google, Facebook and Twitter, are not doing enough and even encouraging ISIS   and  provididing  “material support” to extremists in violation of the law and did nothing to stop online communication among ISIS terrorists Reynaldo Gonzalez, daughter Nohemi was among 130 people killed has filed the suit  in the US district court in the Northern District of California.
'social media firms gets sued by father of france attacks"

The suit claims the companies “knowingly permitted” the Islamic State (IS), referred to in the complaint as “ISIS,” to recruit members, raise money and spread “extremist propaganda” via their social-media services. The Gonzalez suit is very similar to a case brought against Twitter in January by the widow of a contractor killed in an attack in Jordan.
In statements, Facebook and Twitter said Wednesday the Gonzalez lawsuit is without merit, and all three companies cited their policies against extremist material. Twitter, for instance, said that it has “teams around the world actively investigating reports of rule violations, 


saas based performance monitoring platform logicmonitor raises $130million

Software company LogicMonitor has raised $130 million, marking its largest funding round for setting up the California company for an Asia expansion. LogicMonitor, a software-as-a-service, or SaaS, company that helps businesses monitor their data centers and flag possible problems, raised $130 million from Providence Strategic Growth, an investment arm of Providence Equity Partners, the company said in an interview. Prior to this funding, LogicMonitor, founded in 2007, had raised $21 million, a relatively small sum compared to some other high-growth software companies.
" logicmonitor gets $130 milion funding"


With 160 employees and more than 1,000 paying customers, including JetBlue, Citrix, National Geographic and Trulia, The company revenues has doubledeach year for the past five years. declined to provide specific numbers.


June 15, 2016

5 industries that will transform disruption powered by iOT



" internet of things mind map"

 LIST OF INDUSTRIES  THAT WILL BE IMPACTED BY  INTERNET OF THINGS  



The Internet of Things or IoT is not really an industry and is more of a theme with IoT companies attacking a wide variety of industry challenges. Th above image posted by CBinsights shows together a map of IoT startups that are attacking different industries. While companies like Lockitron and Canary aim to automate your home, Proteus Digital Health and AdhereTech are trying to revolutionize  medicine by improving patient monitoring. Below are some of the areas that IoT startups are attacking with a small sampling of companies for each IoT segment.

vc investment in drones : top 5 deals

Funding to drone startups increased 104% as venture firms including Lightspeed Venture Partners, GGV Capital and Kleiner Perkins among others jumped into the space with sizable bets.


who are the VC  that are funding drones"
Between 2010 and 2012, there were fewer than five VC deals to drone companies. But as hype and interest catalyzed for the space (Amazon famously revealed plans for drone delivery in December 2013), investment has grown. There are now at least 10 drone companies with Series A funding or later including Ehang, Skycatch and Kespry. A handful of companies have raised Series B financing including 3D Robotics and Airware.


June 2, 2016

optimizing your site for 5 things that search engine cannot see

How do you identify problems with your site which search engines fail to see and leads to search spiders missing indexing your site.
Problem 1 For example here is a simple scenario “ your webmaster is working on a site on a staging server”as  you don’t want the search engine to see this page which as they are duplicate versions of your page  which you normally keep on a staging server which is keept as “NoIndex” This is something that search engines cannot see
Normally when you move the site from the staging server to the live server you should remove the NoIndex tags. However in case you forget removing the Noindex , you will see phenomenal drop in traffic .


Problem 2 : Some webmasters implement robot.txt that prohibits crawling of your site in the staging server. If this site gets copied over when the site is switched to live server , the consequences will be just as bad as the NoIndex example

Problem3 : A key difference between a person using a browser and a search engine spider is that the person can manually type a URL into the browser window and retrieve the page the URL points to. Search engine crawlers lack this capability.Instead, they’re forced to rely on links they find on Web pages to find other pages. This is one of the reason why inbound links are so very crucial 


Problem:4 Another technical problems which happens is when ” search crawlers ” encounters an object or file type that’s not a simple text document.” Search engines are designed to index text and are highly optimized to perform search and retrieval operations on text. But they don’t do very well with nontextual data

Problem :5 The best way of understanding this and detecting this and taking appropriate action is to use an analytics software to find pages in your site that gets page views but no referring site traffic. Though this itself is not conclusive enough but it does provide a clue on what is going wrong in your site. The reverse of this situation is also true. If you see content on your site that is getting search referrals even though you don’t want it or expect it, you may want to hide that content
Auditing what you have missed in search optimisation:Another data point which you can use to find if search engines are not able to see you content is check if your content is being picked up by search engines. For example if you have a site with 1000 pages with good inbound links and after 3 months you see only 20 pages are indexed thats enough clue that there is a problem


June 1, 2016

3 minutes management course that could change your life

1)An eagle was sitting on a tree resting, doing nothing. A small rabbit saw the eagle and asked him, “Can I also sit like you and do nothing?” The eagle answered: “Sure, why not.”
So, the rabbit sat on the ground below the eagle and rested. All of a sudden, a fox appeared, jumped on the rabbit, and ate it.

 Management Lesson – To be sitting doing nothing, you must be sitting very, very high up.

 2)A turkey was chatting with a bull. “I would love to be able to get to the top of that tree,” sighed the turkey, “but I haven’t got the energy.” “Well, why don’t you nibble on some of my droppings?” replied the bull. ”

The turkey pecked at a lump of dung, and found it actually gave him enough strength to reach the lowest branch of the tree.The next day, after eating some more dung, he reached the second branch. Finally after a fourth night, the turkey was proudly perched at the top of the tree. He was promptly spotted by a farmer, who shot him out of the tree.

 Management Lesson – Bullshit might get you to the top, but it won’t keep you there.

  Lesson Three A little bird was flying south for the winter. It was so cold; the bird froze and fell to the ground into a large field. While he was lying there, a cow came by and dropped some dung on him. As the frozen bird lay there in the pile of cow dung, he began to realise how warm he was.


May 31, 2016

deciding on when to add no follow links vs follow links

How do you decide  when to use  rel=nofollow  and when to not . While this has been explain in depth in my earlier post on  the importance of rel=no follow and follow links ,one of the best ways to decide this  is to understand  and analyse which kinds of sites or  links influence your posts . In short  comparing which is relevant  to  the website and which one is not.. Assuming you read an article about new seo strategies for 2016 compared to a blog template which you like and want to add that as your template .. which one would you choose for as rel= no_follow links..

In 2005 all 3 search engines,Yahoo, Bing an google agreed to support an initiative to reduce the effectiveness of automated spam Unlike the meta robots version of NoFollow, a new directive was employed as an attribute with within an or link tag to indicate the fact that the linking site " does not vouch for the quality of the linked pag
Read the follow post below



You an read more about rel=nofollow links and rel=follow links here



If you are running a seo blog , obviously the first one is of relevance, as it gives you information which is topical , relevant and contextual to what your site is about, while the blog template is not.. The analogy is similar. Follow links are used for something that you liked and wish to pass the link juice to the site. It means you are voting for that site and telling the search spiders that the site is trustworthy . Use no=follow for the second one..or your telling the spiders that " you dont wish to pass on the link juice to the site .

May 29, 2016

top 5 best lessons from Apple for entrepreneurs


As an entrepreneur, you’ll hear a lot of people tell you that you need to reach out and figure out what people want, which means listening to your critics, often times more patiently than you’d like. Apple decides to flip the script and instead focus on building what they want to build, no matter the perceived cost. When Steve Jobs debuted the iPad, the critics stood in line, throwing every insult they could muster. The critics said that the iPad would fail. The numbers say otherwise

Stick to you conviction


.Each and every time Apple decided to innovate, they were laughed at. They prevailed anyway. “Great ideas often receive violent opposition from mediocre minds.”


 2. Turn the Ordinary into Something Beautiful For quite some time, PC fans enjoyed the work of buying their own parts and building their own tower systems. At the same time, PC makers were building standard hardware for standard applications. Apple would have none of that. They’ve been pioneering not only the features of standard operating systems and computer systems, but simultaneously reinventing the design standards as well. As a result, we have the gorgeous iMac, the beautiful new Macbook Air, and who could forget, the amazing iPhone 4. Where others focus on one aspect of the equation, Apple focuses on the entire product, and it shows.

Justify Your Price :We’re in a time when pricing strategies are all over the place. People don’t know what to charge, and in many cases, prefer to race to the bottom instead of pricing strategically to a market that can bear the cost.
 Once more, Apple ignores the standard by not only pricing their technology more than 2x what their competitors charge, but doing so without blinking. How can they get away with it?
The truth of the answer is twofold: 1. They build beautiful products for an audience that loves them passionately. 2. They justify their price with features and benefits that can’t be matched.

Lets look at the 4 reasons why Apple can get away with its premium pricing

  1.  No other computer can match the display of a 27” iMac…it simply can’t be done. 
  2.  No other software can match what iTunes brings to the table. 
  3.  No laptop is as thin as the Macbook Air. 
  4.  No software is more intuitive, no product more valuable than the Apple product. 
  5. Any other smartphone looks like it was developed by rookies when compared to an iPhone
    You simply cannot compare the two. " 


  6. Build a tribe :It’s no secret that Apple has built one of the most hardcore fan bases of any product and of any time. There’s a reason they’re called “fanboys.”
    But who cares, right? Most of the chatter is out of jealousy more than anything, but Apple doesn’t really care. They know that they serve an elite audience, and rather than back away from that fact, they embrace i


May 28, 2016

May 27, 2016

the biggest wearable players who control 65% market share








"the biggest wearable players who control 65% market share"

The wearable market has seen a big spike las year as the market starts to mature. IDC recently announced the Big Three in wearables: Collectively the big 3 Fitbit, Apple, and Xiaomi,  controls 65% of wearable market : Fitbit with 22.2%, Apple with 18.6%, and Xiaomi with 17.4% leads the market







;

with $19million valuation ,snapchat ranks 3rd among top 5 unicorns



5  The second coming of snapchat: sequoia,meritech, spark  invests $1.8billion as valuation jumps to $18billion 

"with $19 million,snapchat  among top 3 unicorn after  Xiaomi and Uber"

At $19 billion, Snapchat would rank third among all venture-backed companies in terms of value, behind Xiaomi and Uber


 Snapchat has recently secured $1.8bn in funding, increasing its valuation to $18bn. The startup received this round of funding from Sequoria Capital, Spark Capital, Meritech Capital Partners and Dragoneer Investment Group. This valuation is higher than the previous valuation of Snapchat given by its investors in March 2015, which was about $16bn.

 Previously, Snapchat had received $175m funding from Fidelity Investments for an overall valuation of $16bn. Shares of Snapchat were bought by the investors for about $30.72 per share. Experts say that the venture capital firms Sequoria and Spark are reluctant to invest in tech companies.
Reportedly, even Chinese company Alibaba also wanted to invest about $200m in Snapchat, after its $16bn valuation last year.
These companies are said to be investing in Snapchat as many investors believe the app firm has the potential to overtake other social media giants such as Facebook and Twitter.







snapchat's $19 billion valuation means that in terms of pure valuation among the unicorn companies , Snapchat would rank third among all venture-backed companies in terms of value, behind Xiaomi and Uber. If you took its reported valuation as a (very) rough proxy for what it would fetch on the public market, Snapchat would sit among some very big, and very profitable, companies listed on US stock exchanges:

May 25, 2016

5 best practices in creating and marketing your video



5  Best Practices to create and market your video online 


These are the best practices in creating a video

Placement : Embedd the video in a page which the content related  rather than just any page

 Descriptive text : Describe what your video is about. Keep your description  to about 250 to 350 words and ensure you use the keywords liberally in the text

 Saving the video : Save the video file inside the curent silo directory , rather than a central video directory


Play :Use the html player to ensure that your video is compatible to different browsers  and devices . Dont set up the auto video play automatically. Not all users appreciate a video to open without the user clicking on it .Let users start the video themselves

Size ; Ensure  your video can adjust the size automatically  if the user screen size shrinks

Quality:render your video in file size that fits the user.Tech savvy or metro cities have faster connections and can handle large files. However ideally the size must be smaller  for smoth mobile viewing . Find a balance between good quaility and faster viewing  and download speed

Length : small videos are easier to download and convinient to watch. Your video ideally should not exceed 3-5 minutes in length . Remeber user attention decreased with every minute  on the web. Create videos that conveys the actual marketing message or crucial information   right at the start


Posting:In addition to posting your video on your site. You can upload it across other online video sharing site as well. Youtube, Metacafe, Vimeo  and link it back to your site . Alternately you can upload the actualy video on youtube abd link the embedd code to your site or blog

Sceme Mark Up ; Wherever the video is embedded in your site, adding a schema markup in your htnl code can make it easier for search engines to find your video

XML site map:Inform the search engine spiders where they can find your video with an xml site map





May 21, 2016

which are the most appropriate fonts size for mobile:



5  Tips to optimize your  mobile experiance with the right font   


The science of choosing an eligible font for your mobile:Mobile users have low attention span.. as its diffucult to strain their eyes tp read what they are looking at
Concentrate on the above of fold . A mobile user  will always concentrate on whats above the fold
Always set a font size that is higher than what you use for below the content .

Whether you go with Sans Serif and Serif font, which is the most used font across mobile,consider the height of characters in your font alphabet and the white spaces between the letters
Fonts with moderately high individual characters height and a little bit of space between letters can improve readibility

Make sure to provide enough contrast between the  font  and background so that users can see your content without straining their eyes and eventually moving on to another site

So which is the best Font  :  The safest if not the best is using  the most common font that mobile device manufacturers  and most user prefer according to a latest mobile font report is using  Arial, Helveticia ,Courier , Georgia in that order






.



May 3, 2016

Loosing out on your quality score :the best landing page infographic



" 5 tips for a perfect landing page"


5  Ways to ensuring SEO benefits while deciding your landing page 


for any SEO optimisation , landing page is a key. While in organic search, Landing page per se is not that crucial as compared to paid search. But irrespective the nature of search a well designed landing page helps spiders to look at your content in a very structured and granular way. This  helps you increase your page score in paid search, and helps your ranking across organic SEO. The above chart illustrates  via an infographic showing how a landing page ought to be designed and the key elements to be incorporated





"how to ensure SEO benefits while deciding your paid search landing page"

The 12 jewels to be incorporated in your landing page 





10 start ups set to distrupt iOT across Healthcare






" The internet of things across the healthcare space"5  Biggest Disruptions across The Internet of Things (iOT) across the healthcare domain 


Internet of Things across healthcare has been on the upswing for the last one year. iOT across healthcare startups are operating on different pain-points in healthcare and allowing for real-time patient monitoring and prevention care outside of hospital settings. Deals to digital health, an area that encompasses everything from digital therapeutics to health wearables and ingestible connected devices, jumped 20% in 2015.


HEALTHCARE START UPS BY VERTICALS: 
The start up category across the healthcare  space are concentrated across these key 10 verticals which are
1)Clinical Efficieny
2)Patient monitoring 3)Biometric sensors 4) Home Healthcare 5) Home Health monitoring
6)Brain sensors  and Neurotechnology 7)Fitness and wearables 8)Remote data monitoring
9)Cloud-based Hospital Hygiene System and  To read more on this go here



"key paradigm shift  across Healthcare IOT"





April 12, 2016

how to use blended search to rank well across local search



BLENDED SEARCH RESULTS :5  Ways it Impacts your organic search results 


The introduction of Google’s ‘Snack Pack” results was perhaps the biggest local search shakeup since Google Pigeon rolled out back in July of 2014 which  had about 7 parameters on : local search rank"However of late, Google started to blend 7 snack pack into 3 snack packs which are considered the most crucial ranking parameter for local search


 Blended search results means" when google " starts searching and  ranking your site, its tries to use blended factors to find out how effective you are  in terms of vertical search. Blended results such as local, shopping,images, real time videos , news are taken into account  and have begun to play an important and crucial role in addition to  the standard search results factors.
Here is a lowdown on Blended search results  that might help you to rank specially across Local search which might help you to index your site much faster 



HOW BLENDED SEARCH HELPS TO RANK ACROSS LOCAL SEARCH


  1. The business has a listing in the local index including, Google Places ,Yahoo Local, Bing local listings 
  2. The actual business location has the same address as mentioned in in the website  and search engine query friendly
  3. The business has a local phone number for the searched location.
  4. The website contains local address and phone number for the query
  5. The website should have more positive and superior ratings by users  
  6. Social Signals : How are your business shared across social media,how much clicks do you manage to generate out of your local ad business cross facebook, twitter , Klout and linkedin among others
  7. "5 ways how you can rank better in Local search"


  1. videos that describes the local institution or something about the product and services which are tagged 
  2. The local listings ( google local ) has to be claimed by local owners and verified as their busines videos that describes the local institution or something about the product and services which are tagged 
  3. The local listings ( google local ) has to be claimed by local owners and verified as their business










  1. Foursquare checkins, mobile clickthrough rates
  2. Of late behavioral and/or mobile signals to make up 9.5% of the algorithm across  localized organic results
  3. High Numerical ratings on Google Local/ Ratings by Google users ( Google Local) 
  4. The listing title  and the description has to have atleast 3 keyword in order to search across blended search SERPS
  5. The business  should be listed across third party data providers and Yellow pages
  6. Geo-tagged images on photo uploading sites, like Flickr, Dropbox and Panoramio , along with a caption that explain the " Geotagged images and local business