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Showing posts with label latin America. Show all posts
Showing posts with label latin America. Show all posts
May 29, 2015
April 5, 2015
Europe vs N.America vs Asia Pacific : Share of digital spends vs mobile spends
COMPARISON CHART: DIGITAL AD SHARE VS MOBILE AD SHARE :
This chart from emarketer shows how much are countries and regions spending on mobile and digital spends out of their overall marketing and ad budgets ?In 2015 around 37% of ad spends in North America would be spent on the digital media as compared to 56% in Mobile.. In Europe 24% ad spends would be across digital advertising, whereas 22% share of spends would be across mobile media
April 4, 2015
This year to see $540 billion of advertising spending :regional comparison chart
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GLOBAL COMPARISON OF AD SPENDING 2014 VS 2015 VS 2016(PROJECTED) |
Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by Adage quoting a report from media-agency Carat.
Regional ad spending will be led by Asia Pacific with 5.2% increase from last year, North American ad spends is likely to increase 4.5%, while Western Europe ad spending is set to grow the least with 2.8%
March 24, 2015
Handsets that account for the highest share of mobile impressions in Latin America

Latin American mobile handsets with highest mobile advertising impressions
A recent study from mobile ad network Inmobile shows that ” Apple iphone leads with 7.6% share in handsets with highest mobile ad impressions in Latin American market . S Surprisingly Motorola XT 1033 with 4.6% comes no 2 and Samsung GT 18552b is at number 3 with 2.6%. In terms of overall manufacturer’s Samsung, Motorola and Apple forms the top 3 OEM’s with highest market share of mobile ads in Latin AmericaJuly 28, 2014
November 3, 2011
Social Media Landscape in Latin America
According To Comscore In June 2011, 114.5 million people in Latin America visited a
social networking site, representing 96.0 percent of the entire online
population in the region. Social networking is not only big in Latin America, it is also growing — with the audience climbing 16
percent in the past year Latin
Americans are strongly engaged with social networking. Half of the top 10
worldwide markets by time spent on social networking sites are in Latin
America with Argentina leading the region at 10 hours per month in June 2011.
Five of the top 10 markets by Facebook.com reach are in Latin
America. Facebook reached 90.9 percent of all online users in Chile, ranking as
the most penetrated market in Latin America. In Brazil, Orkut ranked as the
most-visited social networking destination, reaching 35.7 million visitors, an
increase of 20 percent from June 2010. Facebook.com, which is the second
largest social networking site in Brazil, witnessed strong growth increasing
192 percent to 24.5 millionvisitors.
Five of the top 10 markets by Facebook.com reach are in Latin
America. Facebook reached 90.9 percent of all online users in Chile, ranking as
the most penetrated market in Latin America. In Brazil, Orkut ranked as the
most-visited social networking destination, reaching 35.7 million visitors, an
increase of 20 percent from June 2010. Facebook.com, which is the second
largest social networking site in Brazil, witnessed strong growth increasing
192 percent to 24.5 million visitors.
The Latin American social networking audience is nearly equal in
its composition of males and females, but females account for a larger share of
social networking time spent (53.6 percent)compared to males (46.4 percent).
This trend was most significant in Brazil where femalesaccounted for 58.7
percent of all social networking time spent.
Facebook.com strongly led the social networking market in Latin
America reaching more than 91 million visitors. Windows Live Profile ranked #2
with more than 35.5 million visitors in the region.Orkut held the #3 spot with
34.4 million visitors, largely driven by the site’s popularity in Brazil,while
Twitter.com ranked #4 with 24.3 million visitors.