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Showing posts with label latin America. Show all posts
Showing posts with label latin America. Show all posts

May 29, 2015

browsing to buying conversion ratio in ecommerce : latin america vs asia pacific

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"how many users browse vs how many buy"

 The above chart show  ” the ratio of those browsing and those actually buying . The data comes from Nielsen.  Travel, Mobile  and Electronics have the most  high conversion ratio , with the lowerst buying to browsing ratio.

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April 9, 2015

April 5, 2015

Europe vs N.America vs Asia Pacific : Share of digital spends vs mobile spends

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global spending on mobile vs digital

mobil share spends by regions

COMPARISON CHART: DIGITAL AD SHARE VS MOBILE AD SHARE : 

This chart from emarketer shows how much are countries and regions spending  on mobile and digital spends  out of their overall marketing and ad budgets ?In 2015  around 37% of ad spends in North America  would be spent on the digital media as compared to 56% in Mobile.. In Europe  24% ad spends would be across digital advertising, whereas 22% share of spends would  be across mobile media  

April 4, 2015

This year to see $540 billion of advertising spending :regional comparison chart

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"GLOBAL COMPARISON OF AD SPENDING 2014 VS 2015 VS 2016

GLOBAL COMPARISON OF AD SPENDING  2014 VS 2015 VS 2016(PROJECTED)

Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by   Adage quoting a report from media-agency Carat.

Regional ad spending  will be led by Asia Pacific with 5.2% increase from last year, North American ad spends is likely to increase 4.5%, while Western Europe ad spending is set to grow the least with 2.8%

March 24, 2015

Handsets that account for the highest share of mobile impressions in Latin America

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Latin American mobile advertising

Latin American mobile handsets with highest mobile advertising impressions

 A recent study from mobile ad network Inmobile shows that ” Apple iphone leads with 7.6% share in handsets with highest mobile ad impressions in Latin American market . S Surprisingly Motorola XT 1033 with 4.6% comes no 2 and Samsung GT 18552b is at number 3 with 2.6%. In terms of overall manufacturer’s Samsung, Motorola and Apple forms the top 3 OEM’s with highest market share of mobile ads in Latin America

July 28, 2014

November 3, 2011

Social Media Landscape in Latin America

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According To Comscore In June 2011, 114.5 million people in Latin America visited a social networking site, representing 96.0 percent of the entire online population in the region. Social networking is not only big in Latin America, it is also growing — with the audience climbing 16 percent in the past year  Latin Americans are strongly engaged with social networking. Half of the top 10 worldwide markets by time spent on social networking sites are in Latin America with Argentina leading the region at 10 hours per month in June 2011.






Five of the top 10 markets by Facebook.com reach are in Latin America. Facebook reached 90.9 percent of all online users in Chile, ranking as the most penetrated market in Latin America. In Brazil, Orkut ranked as the most-visited social networking destination, reaching 35.7 million visitors, an increase of 20 percent from June 2010. Facebook.com, which is the second largest social networking site in Brazil, witnessed strong growth increasing 192 percent to 24.5 millionvisitors. 




Five of the top 10 markets by Facebook.com reach are in Latin America. Facebook reached 90.9 percent of all online users in Chile, ranking as the most penetrated market in Latin America. In Brazil, Orkut ranked as the most-visited social networking destination, reaching 35.7 million visitors, an increase of 20 percent from June 2010. Facebook.com, which is the second largest social networking site in Brazil, witnessed strong growth increasing 192 percent to 24.5 million visitors.

The Latin American social networking audience is nearly equal in its composition of males and females, but females account for a larger share of social networking time spent (53.6 percent)compared to males (46.4 percent). This trend was most significant in Brazil where femalesaccounted for 58.7 percent of all social networking time spent.








Facebook.com strongly led the social networking market in Latin America reaching more than 91 million visitors. Windows Live Profile ranked #2 with more than 35.5 million visitors in the region.Orkut held the #3 spot with 34.4 million visitors, largely driven by the site’s popularity in Brazil,while Twitter.com ranked #4 with 24.3 million visitors.